Nonprofit Marketing Guide

MAY 21, 2019

Ever been asked to create a marketing strategy or a communications plan for your nonprofit without any further guidance? First, let’s address the definitions. Right or wrong, marketing and communications are often used interchangeably in the nonprofit sector. Marketing is primarily about strategy.

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Strategy Communications Marketing Content 87

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

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Survey Marketing Certificate Education 150

Nonprofit Marketing Guide

MARCH 17, 2022

Are you ready to get serious about measuring your nonprofit marketing success? It’s a challenge, but one definitely worth taking on. One of the reasons that measuring nonprofit marketing communications work is so hard is that we have a lot of different marketing and communications objectives to consider.

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Marketing Communications Examples Email Marketing 110

Higher Logic

SEPTEMBER 6, 2018

We recently released the 2018 State of Marketing Automation: Association Benchmark Report , which reported the three most popular automated campaigns for associations: New member onboarding. Let’s think of these campaign types as the Larry, Moe and Curly of the marketing automation world, with slightly less eye poking. Event promotion.

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Tips Marketing Report Communications 250

Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first…. Let’s explore this.

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Marketing Software Guidelines Email Marketing 149

Nonprofit Marketing Guide

JUNE 11, 2024

Are you looking for a basic template or pattern to follow when creating a nonprofit marketing strategy? Let’s tackle this using cards from the Nonprofit Communications Strategic Planning Card Deck. About half of nonprofit communicators are NOT responsible for fundraising goals and about half ARE responsible, at least in some way.

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Strategy Marketing Communications Course 90

Higher Logic

MARCH 7, 2017

Contrary to what one might believe, in many communities across industries, multiple departments participate by creating content and sharing expertise or by taking other actions. Marketing clearly dominates - 79% marketing teams participate in community - but they definitely aren’t the only ones who bring something to the table.

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Survey Team Marketing Process 214

Reid All About it

AUGUST 16, 2024

A few months ago, a website firm serving the association market went out of business and left their association clients adrift. Lunch and Learn: Marketing AI Show & Tell Join us for a little show and tell about Marketing AI tools. Host: ASAE Marketing Professionals Community. Website hosting. to 1:05 p.m.

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America Strategy Content Social Media 264

Reid All About it

APRIL 16, 2021

When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Laura Lewis, Chief Communications Officer, Commercial Real Estate Women Network. Presenter: Alex Mastrianni, senior manager of product marketing, Higher Logic. Host: American Marketing Association.

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Revenue Strategy Team Content 363

Reid All About it

AUGUST 7, 2020

Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Summer’s been weird for all of us, but take one bite of a tomato sandwich and, oh yeah, it’s definitely summer. Controlling Your Narrative: Crisis Communications for Unpredictable Situations.

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Montana Education Conference Member Engagement 369

Nonprofit Marketing Guide

AUGUST 27, 2024

With that comes the need to set communications goals for the coming year. Note that the annual goals we are discussing here are actually what we would call objectives in a larger communications strategy.) It should help them understand how your communications and marketing work can get them closer to their programmatic goals.

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Team Communications How To Social Media 83

Nonprofit Marketing Guide

APRIL 25, 2024

Nonprofit email marketing is still a great way for nonprofits to reach the right people with the right message at the right time. But nonprofit email marketing can be complicated! But nonprofit email marketing can be complicated! Segment your list, which is an essential email marketing strategy to increase engagement.

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Email Marketing Resources Tips Marketing 103

Higher Logic

MARCH 27, 2020

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Personalizing your communications during recruitment and retention.

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Member Engagement Recruitment Recruiting Tips 240

Reid All About it

AUGUST 9, 2024

Bulletin describes how a membership app improves engagement by providing a centralized communication channel on your members’ phones. Elisa Pratt recaps a recent association community discussion about micro-volunteering. Benchmarking reports are also an effective content marketing tactic for associations and industry partners.

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Cleveland LMS Press Release Content 270

Nonprofit Marketing Guide

FEBRUARY 18, 2021

I was recently asked to explain nonprofit marketing at its most basic level. Many people in our sector answer this question by describing what I think of as communications: Creating and distributing content to people about the nonprofit and its issues. But marketing is more strategic than that. Where’s the value exchange there?

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Marketing Recruitment Recruiting Communications 91

Reid All About it

JULY 10, 2020

Community karma, baby. Communications. Take a look at Naylor’s 2020 Association Communications Benchmarking Report , an in-depth look at the communication challenges associations currently face, including issues related to the impact of the Covid-19 pandemic. Using Marketing Automation to Grow Your Membership Base.

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Montana Content Price Strategy 365

Higher Logic

JULY 11, 2018

On the same note, having the budget available to invest in a marketing automation platform doesn’t always mean you have an inherent understanding of the implementation process to follow. In order to find a marketing automation platform that sufficiently meets your needs, you must first identify what those needs are.

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Marketing Tools Process Education 120

Associations Now

SEPTEMBER 20, 2023

To better serve members and improve efficiencies for staff, it’s important to have a marketing automation platform that works in tandem with an organization’s association management software. Asking questions and understanding current processes can help associations select the right marketing tools.

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Reid All About it

OCTOBER 11, 2019

Michael Brenner, Content Marketing Institute ). 10 Online Communication & Fundraising Best Practices for Small NGOs. Presenters: Ed Barks, president of Barks Communications. Presenter: Brooke Gracey, Marketing Manager, Campaigns and Podcast Host, Cvent. Digital Marketing to Exceed Your Marketing Goals. .

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Spark Consulting

JUNE 25, 2014

Maddie McGary breaks down the reasons associations have trouble with content marketing. From that, you should definitely take that, if you’re in any way responsible for your association’s social platforms, you need to be following John Haydon. Which of these 20 business mistakes is your association making?

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Social Media Review Innovation Conference 150

Optimist Consulting

MAY 22, 2014

I know from working with my clients on membership change projects that there are two essential elements to any change process that affect members: Ensuring you use a long-term communications campaign that is consistent. It was multichannel – generally you cannot just communicate a change message once. Communications Membership'

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Project Marketing Committee Proposal 100

Higher Logic

MAY 16, 2019

Many definitions of digital transformation focus exclusively on technology and can be confusingly complex. Technology also plays an increasingly important role to enable our organizations to better understand our members, and personalize marketing, communications, and member services. It’s challenging, but starting is important.

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Member Experience Technology Content Strategy 196

Nonprofit Marketing Guide

FEBRUARY 18, 2021

I was recently asked to explain nonprofit marketing at its most basic level. Many people in our sector answer this question by describing what I think of as communications: Creating and distributing content to people about the nonprofit and its issues. But marketing is more strategic than that. Where’s the value exchange there?

Marketing 79

Marketing Recruitment Recruiting Communications 79

EventMobi: Association Events

JULY 31, 2024

Per PCMA Convene ’s 30th Meetings Market Survey , the interest in in-person meetings has leaped significantly, with 40% of respondents reporting an increase in attendance compared to the days before the pandemic. The result? Many organizations are producing better meetings than ever.

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Education Content Conference Member Engagement 264

Association Adviser

OCTOBER 25, 2017

For the first time in the six-year history of our Association Communications Benchmarking Study, association executives reported that communicating member benefits effectively is more often a challenge than combatting information overload. Jill Andreu, Naylor Association Solutions.

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Communications Survey Tools Report 78

Higher Logic

OCTOBER 22, 2019

Automate your communications. An AMS makes it easy for you to gather important information about your members, communicate with them, and help them take part in your programming. Updated member data is essential for communicating with your members and understanding their reasons for getting involved with your association.

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System Association Management Software Strategy 192

Nonprofit Marketing Guide

JULY 17, 2020

Another Friday and another round up of the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. David Tucker tells you Why Your Digital Marketing Strategy Can’t be Without YouTube. And finally, be leery of these 10 Ways to Definitely Burn Out as a Nonprofit Employee.

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Communications Review Tips Social Media 78

Higher Logic

NOVEMBER 13, 2018

Jackie challenged us to consider whether our definitions of customer loyalty aim high enough. This approach makes us better, more effective communicators. Take the following scenarios as examples: Communicating among inter-generational gaps at he workplace. Crafting targeted messaging for our customers. Generation X.

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Reid All About it

MAY 29, 2020

Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Virtual event ebook. Intriguing.

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San Diego Strategy Conference eBook 259

Higher Logic

FEBRUARY 27, 2020

Josh Slyman , Community Manager at Higher Logic, is on the front lines with customers every day. He lives and breathes communities and is helping customers create integrated strategic approaches to community and automated communications. Advice from Community Experts on 3 Common Challenges You May Be Facing.

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millennials Tips Content Strategy 207

Nonprofit Marketing Guide

JANUARY 23, 2019

The 2019 Nonprofit Communications Trends Report found that the most successful nonprofit communicators were putting significantly more emphasis on content marketing than less effective organizations. Clearly, nonprofits have some work to do to embrace content marketing fully and to get the most out of this strategy.

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Content Strategy Marketing Process 80

Association Success

AUGUST 5, 2019

Poor communication skills are affecting job candidates. We often stress the importance of soft skills in the job market, and this is particularly true when it comes to a lack of communication skills affecting the employability of job candidates. What’s their communication like? It’s so much more than that.

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Communications Survey Education Software 82

Reid All About it

AUGUST 11, 2023

They shared a definition of “community” on LinkedIn: a feeling of fellowship with others, as a result of sharing common attitudes, interests and goals. They chose this definition because “it reminds us that community isn’t just a place, it’s a feeling.” Caputo, J.D. More info/register. 1 CAE credit.

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Chicago Certificate Education Marketing 195

Association Adviser

APRIL 4, 2023

Building a marketing plan can feel overwhelming. But  From here, you begin to build a strategy and align the marketing goals to achieve your mission.  But like any other large scale project, beginning with an outline can help you get started. From

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Marketing Project Strategy Team 78

Nonprofit Marketing Guide

FEBRUARY 26, 2021

Let’s get straight to the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have the state of video marketing, two guides on email, meeting advice, typing shortcuts, and more. Wyzowl recently released their seventh State of Video Marketing report.

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Communications United States Sample Email Marketing 73

Higher Logic

SEPTEMBER 21, 2018

We’re in a period where we’re shifting from large quantity bulk communications, to smaller, more targeted, sustained communication. Engagement is the factor that will most directly impact your marketing efforts. A few years ago, the Membership Marketing Benchmarking Report from Marketing General, Inc.

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Content Survey Report Marketing 201

Reid All About it

OCTOBER 21, 2022

These conditions call for a new definition of your association board’s duty of foresight , which “requires [them] to stand up for their successors’ futures through intentional learning, short-term sacrifice, and long-term action.” This is an ideal time to showcase your written communication skills to get the job. More info/register.

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Revenue Email Marketing Education Review 45