Higher Logic

MARCH 7, 2017

Contrary to what one might believe, in many communities across industries, multiple departments participate by creating content and sharing expertise or by taking other actions. Marketing clearly dominates - 79% marketing teams participate in community - but they definitely aren’t the only ones who bring something to the table.

Survey 214

Survey Team Marketing Content 214

Reid All About it

AUGUST 16, 2024

A few months ago, a website firm serving the association market went out of business and left their association clients adrift. Lunch and Learn: Marketing AI Show & Tell Join us for a little show and tell about Marketing AI tools. Host: ASAE Marketing Professionals Community. Website hosting. to 1:05 p.m.

America 264

America Content Social Media Strategy 264

Reid All About it

AUGUST 7, 2020

Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Summer’s been weird for all of us, but take one bite of a tomato sandwich and, oh yeah, it’s definitely summer. Controlling Your Narrative: Crisis Communications for Unpredictable Situations.

Montana 369

Montana Conference Education Tennessee 369

Reid All About it

AUGUST 9, 2024

Bulletin describes how a membership app improves engagement by providing a centralized communication channel on your members’ phones. Elisa Pratt recaps a recent association community discussion about micro-volunteering. Benchmarking reports are also an effective content marketing tactic for associations and industry partners.

Cleveland 270

Cleveland LMS Content Press Release 270

Higher Logic

MARCH 27, 2020

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Personalizing your communications during recruitment and retention.

Recruitment 240

Recruitment Recruiting Member Engagement Communications 240

Reid All About it

JULY 10, 2020

Community karma, baby. Communications. Take a look at Naylor’s 2020 Association Communications Benchmarking Report , an in-depth look at the communication challenges associations currently face, including issues related to the impact of the Covid-19 pandemic. Using Marketing Automation to Grow Your Membership Base.

Montana 365

Montana Content Price Strategy 365

Association Adviser

OCTOBER 25, 2017

For the first time in the six-year history of our Association Communications Benchmarking Study, association executives reported that communicating member benefits effectively is more often a challenge than combatting information overload. Jill Andreu, Naylor Association Solutions.

Communications 83

Communications Survey Tools Report 83

Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 79

CA Marketing eBook Survey 79

Reid All About it

OCTOBER 11, 2019

Michael Brenner, Content Marketing Institute ). 10 Online Communication & Fundraising Best Practices for Small NGOs. Presenters: Ed Barks, president of Barks Communications. Presenter: Brooke Gracey, Marketing Manager, Campaigns and Podcast Host, Cvent. Digital Marketing to Exceed Your Marketing Goals. .

DC 50

DC Washington Content Education 50

Higher Logic

JULY 11, 2018

On the same note, having the budget available to invest in a marketing automation platform doesn’t always mean you have an inherent understanding of the implementation process to follow. In order to find a marketing automation platform that sufficiently meets your needs, you must first identify what those needs are.

Marketing 120

Marketing Tools Content Process 120

Spark Consulting

JUNE 25, 2014

Maddie McGary breaks down the reasons associations have trouble with content marketing. From that, you should definitely take that, if you’re in any way responsible for your association’s social platforms, you need to be following John Haydon. Which of these 20 business mistakes is your association making?

Social Media 150

Social Media Review Innovation Conference 150

Higher Logic

MAY 16, 2019

Many definitions of digital transformation focus exclusively on technology and can be confusingly complex. Technology also plays an increasingly important role to enable our organizations to better understand our members, and personalize marketing, communications, and member services. It’s challenging, but starting is important.

Member Experience 196

Member Experience Technology Content Communications 196

Optimist Consulting

MAY 22, 2014

I know from working with my clients on membership change projects that there are two essential elements to any change process that affect members: Ensuring you use a long-term communications campaign that is consistent. It was multichannel – generally you cannot just communicate a change message once. Communications Membership'

Project 100

Project Marketing Committee Proposal 100

Associations Now

SEPTEMBER 20, 2023

To better serve members and improve efficiencies for staff, it’s important to have a marketing automation platform that works in tandem with an organization’s association management software. Asking questions and understanding current processes can help associations select the right marketing tools.

Tools 105

Tools Marketing Software System 105

Association Success

AUGUST 5, 2019

Poor communication skills are affecting job candidates. We often stress the importance of soft skills in the job market, and this is particularly true when it comes to a lack of communication skills affecting the employability of job candidates. What’s their communication like? It’s so much more than that.

Communications 82

Communications Survey Education Software 82

Higher Logic

OCTOBER 22, 2019

Automate your communications. An AMS makes it easy for you to gather important information about your members, communicate with them, and help them take part in your programming. Updated member data is essential for communicating with your members and understanding their reasons for getting involved with your association.

System 192

System Association Management Software Strategy 192

EventMobi: Association Events

JULY 31, 2024

Per PCMA Convene ’s 30th Meetings Market Survey , the interest in in-person meetings has leaped significantly, with 40% of respondents reporting an increase in attendance compared to the days before the pandemic. The result? Many organizations are producing better meetings than ever.

Education 260

Education Content Conference Strategy 260

Reid All About it

MAY 29, 2020

Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Virtual event ebook. Intriguing.

San Diego 259

San Diego Conference North Carolina Strategy 259

Higher Logic

NOVEMBER 13, 2018

Jackie challenged us to consider whether our definitions of customer loyalty aim high enough. This approach makes us better, more effective communicators. Take the following scenarios as examples: Communicating among inter-generational gaps at he workplace. Crafting targeted messaging for our customers. Generation X.

millennials 241

millennials Austin Texas Examples 241

Higher Logic

FEBRUARY 27, 2020

Josh Slyman , Community Manager at Higher Logic, is on the front lines with customers every day. He lives and breathes communities and is helping customers create integrated strategic approaches to community and automated communications. Advice from Community Experts on 3 Common Challenges You May Be Facing.

millennials 207

millennials Content Tips Communications 207

Velvet Chainsaw

JULY 17, 2024

Here’s a simple project-management tool that can help streamline internal communications — and clarify accountability — for annual meetings. Membership wants one thing; publications, marketing, and chapter relations, another. Membership may own the creative design, while marketing is responsible for the creative design.

Communications 59

Communications Project Tools Team 59

Reid All About it

AUGUST 11, 2023

They shared a definition of “community” on LinkedIn: a feeling of fellowship with others, as a result of sharing common attitudes, interests and goals. They chose this definition because “it reminds us that community isn’t just a place, it’s a feeling.” Caputo, J.D. More info/register. 1 CAE credit.

Chicago 195

Chicago Certificate Marketing Content 195

Reid All About it

OCTOBER 21, 2022

These conditions call for a new definition of your association board’s duty of foresight , which “requires [them] to stand up for their successors’ futures through intentional learning, short-term sacrifice, and long-term action.” This is an ideal time to showcase your written communication skills to get the job. More info/register.

Revenue 45

Revenue Email Marketing Education Review 45

.orgSource

APRIL 17, 2023

According to a study from Goldman Sachs, “Generative AI tools could impact 300 million full-time jobs worldwide, which could lead to a significant disruption in the job market.” The 4Cs or critical thinking, creativity, collaboration, and communication complement technology and will serve any organization well in competitive markets.

Communications 88

Communications Team Proposal Analysis 88

Higher Logic

SEPTEMBER 21, 2018

We’re in a period where we’re shifting from large quantity bulk communications, to smaller, more targeted, sustained communication. Engagement is the factor that will most directly impact your marketing efforts. A few years ago, the Membership Marketing Benchmarking Report from Marketing General, Inc.

Content 201

Content Survey Marketing Report 201

Higher Logic

MAY 17, 2016

If you’re a community manager, you can use effective blog posts to recruit and communicate with both current and potential community members – and all of these principles apply. As you may know, this familiar technique is called content marketing. It’s racked up 1.3 The two qualities of a successful blog.

Tips 185

Tips Content Education Social Media 185

Association Adviser

APRIL 4, 2023

Building a marketing plan can feel overwhelming. But  From here, you begin to build a strategy and align the marketing goals to achieve your mission.  But like any other large scale project, beginning with an outline can help you get started. From

Marketing 78

Marketing Project Strategy Team 78

.orgSource

JULY 25, 2023

For communicators who would rather write sentences than algorithms, finding the phrases that will viralize your posts seems like a New York Times word game gone wrong. AI, your new marketing assistant, is happy to help. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.

Team 88

Team Marketing Analysis Social Media 88

Reid All About it

FEBRUARY 2, 2024

Host: KiKi L’Italien, Vice President, Marketing and Community Engagement, Big Red M Guest: Liz Peuster, CAE, Director Of Communications & Public Relations, South Carolina Association of CPAs *All events are online at Eastern Standard Time unless otherwise noted. More info/register. More info/register. Host: WorkerBee.TV

Certificate 275

Certificate Denver South Carolina Project 275

Reid All About it

AUGUST 2, 2019

The weekly list of free educational events and resources for the association community… The 11 th edition of MGI’s Membership Marketing Benchmarking Report is now available for download. Target Marketing: Increase Your Attendance. Host: American Marketing Association. More info/register. Host: TechSoup.

Columbus 39

Columbus Delaware DC Washington 39

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Guest: Cynthia Lockrey, Lockrey Communications Mon 9/18 at 4 p.m. – Peter Diamandis ) My summer with Leo Tolstoy and his War and Peace. 1 CMP credit.

LMS 264

LMS Revenue Arlington Education 264

Reid All About it

MARCH 3, 2017

It’s a must read for anyone in an association membership, marketing or executive position. I definitely agree with the #1 blogging tip: create a content strategy. The Content Marketing Institute is a great resource if you’re ready to develop a strategy, or check out these 8 steps to creating a content marketing strategy from Rep Cap.

millennials 150

millennials Recruitment Recruiting Revenue 150

Reid All About it

OCTOBER 18, 2019

Quick hits before we get to next week’s free webinars: Is your marketing mediocre? The best reason to do content marketing is organic search–but you’ll reap other benefits as well. Michael Brenner, Content Marketing Institute ). Integrating Online Communications into Your Fundraising Campaign. CAE credit.

North Carolina 34

North Carolina Education Project Communications 34

Reid All About it

JULY 22, 2022

Marketing General Inc. MGI) released the 14 th edition of their Membership Marketing Benchmarking Report. Marketing oneself is important. Effective Practices in Communicating with Chapter Leaders. Or felt like your communication revolved around administrative asks instead of resources and advice? 1 CAE credit.

Price 44

Price Technology Strategy Software 44

Reid All About it

APRIL 15, 2016

The best professional development opportunity this week is definitely the digitalNow conference. David DeLorenzo, CAE, Executive Vice President, Information & Communications, American Urological Association. – From Outbound To Inbound: Adopting Community Centered Marketing in the Digital Age (Virtual Lunch).

LMS 150

LMS Recruitment Recruiting Innovation 150

Reid All About it

APRIL 15, 2016

The best professional development opportunity this week is definitely the digitalNow conference. David DeLorenzo, CAE, Executive Vice President, Information & Communications, American Urological Association. – From Outbound To Inbound: Adopting Community Centered Marketing in the Digital Age (Virtual Lunch).

LMS 150

LMS Recruitment Recruiting Innovation 150

WBT Systems

JUNE 19, 2018

Definitely have someone from IT on your core project team. In addition to your colleagues in the education department, you may also want to consult with staff responsible for accounting, marketing, membership, and meetings. They can help you develop requirements related to integration, security, and other technical issues.

LMS 166

LMS How To Learning Management System System 166