Higher Logic

NOVEMBER 9, 2015

This guest post is by Jill Andreu, Naylor’s vice president of content strategy and development. Jill is responsible for the overall strategy, direction, leadership and management of Naylor’s editorial department. A colleague recently told me a story about how his 15-year-old daughter carries out her content strategy on Instagram.

Content 120

Content Strategy Organization Communications 120

Higher Logic

MARCH 27, 2020

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Personalizing your communications during recruitment and retention.

Member Engagement 240

Member Engagement Recruiting Recruitment Tips 240

GrowthZone

APRIL 3, 2020

Often used in conjunction with a negative event, by definition, the term crisis doesn’t typically refer to an actual occurrence. During a crisis situation, timely communication and reacting in the present are essential for associations. WHEN BUILDING A CRISIS COMMUNICATIONS WEB PAGE: Focus on the User Experience.

Communications 127

Communications FAQ Press Release Directory 127

Reid All About it

AUGUST 7, 2020

Sponsorship strategy. Summer’s been weird for all of us, but take one bite of a tomato sandwich and, oh yeah, it’s definitely summer. We’ll dive into how to rethink event strategies to promote engagement, enable organic interactions, and create a sense of community long after the event. Virtual event benchmarking data.

Montana 369

Montana Education Conference Member Engagement 369

Nonprofit Marketing Guide

JULY 15, 2014

Communications directors and development directors are not magicians or miracle workers, and yet many executive directors and boards seem to think they should be able to pull rabbits out of hats and turn water into wine. No Real Strategy. Strategy, by definition, requires choices to be made. You need a strategy (see #1).

Leadership 100

Leadership Communications Strategy Team 100

Nonprofit Marketing Guide

DECEMBER 10, 2014

Today she has some ideas on how to take that donor data and turn it into a communications startegy. Now that these different kinds of donors have been identified, as retained, new and lapsed donors, the next step is to explore customization of your marketing communication to address specific needs of these identified segments.

Communications 92

Communications Newsletter Strategy Cost 92

Reid All About it

JULY 10, 2020

Community karma, baby. Communications. Take a look at Naylor’s 2020 Association Communications Benchmarking Report , an in-depth look at the communication challenges associations currently face, including issues related to the impact of the Covid-19 pandemic. Timely stuff. Event experience. Their approach? 1 CMP credit.

Montana 365

Montana Content Price Strategy 365

Higher Logic

SEPTEMBER 6, 2018

You can definitely employ single message automation, and it works especially well for onboarding/welcome campaigns. Pro tip : If you have an online community, your automated welcome campaign should be a big part of your overall member onboarding strategy. Which communications do you send out regularly? The reality?

Tips 250

Tips Marketing Report Communications 250

EventMobi: Association Events

JULY 31, 2024

Webb notes that tools like EventMobi, while initially designed for in-event communication, now “allow you to continue conversations that you’ve had at the event, by connecting and continuing that post-event.” There’s room for both strategies. “I

Education 264

Education Content Conference Member Engagement 264

Higher Logic

MAY 16, 2019

This change in the member’s journey requires a proactive, responsive, data-driven strategy so that you can engage each member at various levels of the funnel. Many definitions of digital transformation focus exclusively on technology and can be confusingly complex. How to Adapt Your Digital Strategy for the New Member Journey.

Member Experience 196

Member Experience Technology Content Strategy 196

Reid All About it

MAY 29, 2020

Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. Virtual is Vital: Event Strategy, Design and Engagement.

San Diego 259

San Diego Strategy Conference eBook 259

Nonprofit Marketing Guide

AUGUST 27, 2024

With that comes the need to set communications goals for the coming year. Note that the annual goals we are discussing here are actually what we would call objectives in a larger communications strategy.) It should help them understand how your communications and marketing work can get them closer to their programmatic goals.

Team 83

Team Communications How To Social Media 83

Higher Logic

MARCH 7, 2017

Marketing clearly dominates - 79% marketing teams participate in community - but they definitely aren’t the only ones who bring something to the table. 52% of operations/support teams participate, followed by 48% of corporate communications teams and 36% of strategy teams.

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Survey Team Marketing Process 214

Association Adviser

FEBRUARY 15, 2019

The future of technology is definitely mobile-driven. A mobility strategy thus becomes crucial for harnessing member engagement for your association. So how can you go about leveraging mobility strategies to gain traction in member engagement? Mobile Strategies for Member Engagement.

Member Engagement 95

Member Engagement Strategy How To Handbook 95

Candid

FEBRUARY 21, 2024

A recent Harvard Business School study compared two groups of consultants—one using AI tools and the other not—performing the same workplace tasks such as writing, analysis, and strategy. One area with a potential high risk of over-reliance on AI tools is internal collaboration and communication. Investing in “soft skills.”

Strategy 98

Strategy Tools Cost Guidelines 98

Association Adviser

OCTOBER 25, 2017

For the first time in the six-year history of our Association Communications Benchmarking Study, association executives reported that communicating member benefits effectively is more often a challenge than combatting information overload. Jill Andreu, Naylor Association Solutions.

Communications 78

Communications Survey Tools Report 78

Higher Logic

FEBRUARY 27, 2020

Josh Slyman , Community Manager at Higher Logic, is on the front lines with customers every day. He lives and breathes communities and is helping customers create integrated strategic approaches to community and automated communications. Advice from Community Experts on 3 Common Challenges You May Be Facing.

millennials 207

millennials Tips Content Strategy 207

Reid All About it

JANUARY 19, 2024

Dean West of Association Laboratory explores what dating apps can teach us about membership strategy. Chief Communications Officer/Owner, CQbd Tue 1/23 at 1 p.m. Host: Community Brands Wed 1/24 at 12 p.m. Hear practical strategies to navigate the challenges of 2024 and cultivate abundance and fulfillment. Membership.

Member Engagement 264

Member Engagement Revenue Strategy Education 264

Reid All About it

OCTOBER 11, 2019

10 Online Communication & Fundraising Best Practices for Small NGOs. Presenters: Ed Barks, president of Barks Communications. Transform the Way Your Organization Engages & Communicates 365 Days a Year. Presenter: Jake Fisher, co-founder of Bridges Strategies. Tue 10/15 at 1 p.m. – More info/register.

DC 50

DC Washington Education Content 50

Reid All About it

FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Find out how to avoid common misconceptions and pitfalls of implementing AI, and stay ahead of the competition by utilizing emerging AI strategies to improve your business operations. Print magazines. 1 CAE credit.

Certificate 275

Certificate Denver South Carolina Strategy 275

Reid All About it

JANUARY 12, 2024

She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. Bulletin describes how a member app helps you nurture member engagement by providing a centralized communication channel for your members. Member mobile app. Wait, there’s more WTF is the fediverse? 1 CAE credit.

Member Engagement 275

Member Engagement Education LMS Revenue 275

Nonprofit Marketing Guide

JANUARY 23, 2019

The 2019 Nonprofit Communications Trends Report found that the most successful nonprofit communicators were putting significantly more emphasis on content marketing than less effective organizations. For the most effective nonprofits, 24% consider content marketing an essential strategy, with only 5% saying it’s a low priority.

Content 80

Content Strategy Marketing Process 80

Nonprofit Marketing Guide

OCTOBER 16, 2012

If you are asking your supporters to advocate for you with Congress, it’s a definite must-read. There is really no such thing as communicating with “Congress.” You’ve heard this before: Target your communications to the right people. Get the right people to do the communicating for you.

Communications 75

Communications Social Media Price Report 75

Nonprofit Marketing Guide

JULY 17, 2020

David Tucker tells you Why Your Digital Marketing Strategy Can’t be Without YouTube. And finally, be leery of these 10 Ways to Definitely Burn Out as a Nonprofit Employee. And finally, be leery of these 10 Ways to Definitely Burn Out as a Nonprofit Employee. Catch Up on Our Content from This Week….

Communications 78

Communications Review Tips Social Media 78

Reid All About it

MAY 1, 2020

Sarah Michel at Velvet Chainsaw Consulting recorded a shortish video you should definitely watch: five tips to guarantee engagement at your virtual event. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Learn the basics of conducting usability testing and how to use the results to drive your online strategy.

North Carolina 273

North Carolina Revenue Education Strategy 273

Reid All About it

MARCH 3, 2017

I definitely agree with the #1 blogging tip: create a content strategy. A content strategy doesn’t have to be a complicated project. I’ve seen strategies of only a few lines that can keep people focused on goals, audiences and audience’s needs. Facilitator: David Harrison, founder, Harrison Communications.

millennials 150

millennials Recruiting Recruitment Revenue 150

Higher Logic

NOVEMBER 14, 2017

We may be uncertain about data science because there is no clear definition. As long as you’re moving forward, gathering data, and testing your strategy, then you’ll be able to identify and fix problems. Then you can effectively evaluate your business strategies and make improvements. What is Data Science? Start Simple.

Analysis 216

Analysis Examples Strategy Organization 216

Reid All About it

AUGUST 11, 2023

They shared a definition of “community” on LinkedIn: a feeling of fellowship with others, as a result of sharing common attitudes, interests and goals. They chose this definition because “it reminds us that community isn’t just a place, it’s a feeling.” Change management. Generational stereotypes.

Chicago 195

Chicago Certificate Education Marketing 195

WBT Systems

NOVEMBER 8, 2016

Just as we are seeing more organizations delivering education and certification programs through online Learning Management Systems , there is a growing expectation for organizations to be able to communicate and share knowledge with their customers, members, or employees efficiently and expertly online. What is an Online Community?

Learning Management System 262

Learning Management System Arlington Education Social Media 262

Reid All About it

SEPTEMBER 15, 2023

Data strategy. Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Guest: Cynthia Lockrey, Lockrey Communications Mon 9/18 at 4 p.m. – They also suggest topics you should ask about during your discussions with vendors. Peter Diamandis ) My summer with Leo Tolstoy and his War and Peace. 1 CMP credit.

LMS 264

LMS Revenue Arlington Education 264

Reid All About it

OCTOBER 21, 2022

These conditions call for a new definition of your association board’s duty of foresight , which “requires [them] to stand up for their successors’ futures through intentional learning, short-term sacrifice, and long-term action.” This is an ideal time to showcase your written communication skills to get the job. More info/register.

Revenue 45

Revenue Email Marketing Education Review 45

Higher Logic

JANUARY 23, 2019

Improving member communications. To eliminate any potential confusion, let’s look at some expanded definitions – what do these terms really mean? Two tools: One (automation rules) that helps you scale actions within your online community, and one (marketing automation) that helps you scale your member outreach. And for what?

Marketing 136

Marketing Case Study Tools Communications 136

Reid All About it

JULY 22, 2022

Effective Practices in Communicating with Chapter Leaders. Or felt like your communication revolved around administrative asks instead of resources and advice? Some super communicator CRPs share advice and examples on creating effective chapter communication practices. 1 CAE credit. Wesley Carr, American Inns of Court.

Price 44

Price Technology Strategy Software 44

Velvet Chainsaw

JULY 17, 2024

Here’s a simple project-management tool that can help streamline internal communications — and clarify accountability — for annual meetings. Roles and responsibilities are assigned using this definition of RACI: (R)esponsible — The one or two individuals who will complete the task or deliverable. (A)ccountable

Communications 59

Communications Project Tools Team 59

Reid All About it

JANUARY 5, 2024

I’ll definitely make her party prosciutto bundles and double blue canapés again. In this course, we delve into key strategies and methodologies to elevate your member engagement, refine value propositions, and foster a symbiotic relationship between organizational revenue and member value. 1 CAE credit. More info/register.

Revenue 286

Revenue LMS Price Education 286

Reid All About it

FEBRUARY 3, 2023

Impexium recommends five strategies for a change management framework. GrowthZone reviews the often confused elements of an association marketing plan : mission, goals, objectives, strategy, and tactics. Achurch Consulting’s State of the Workplace Pulse Report revealed the hybrid workplace issues keeping C-suite leaders up at night.

LMS 40

LMS Technology Video Education 40

Association Analytics

FEBRUARY 14, 2022

Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. You can identify which member acquisition strategies drive the highest LTV members, then double down on those. How does it align with the association’s strategies?

How To 169

How To Case Study Cost Revenue 169