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For decades, RIA focused mainly on the auto industry in Detroit. But more recently, Doyle says, companies in other sectors and cities have come on board, diversifying the association’s member community. How is it changing the tactics you use to recruit, engage, and retain members? Have you seen significant membership growth?
These types of associations are also more likely to recruit high-quality volunteers and see higher levels of membership retention, he says. The biggest benefit has been the streamlining of direct marketing and communication to chapter members,” Algyer says. “In
Recruit with a one-to-one philosophy. Imagine a brochure that asked a potential recruit to share her passions or interests areas, the top five skills or talents she possesses or would like to develop, the number of hours per week or month she can commit, and whether she would like to work on projects or serve on a committee or task force.
Moreover, lets make this a standard part of the membership application process (or the confirmation of joining) instead of treating volunteer recruitment as a separate effort done at a different time. How can we best communicate/connect with you? 15, Detroit, OACS-MACS Fall Conference. What do you care about? Blog Archive.
ASAE’s Diversity Executive Leadership Program fits the mold, too: Aimed at developing minority leaders in associations, DELP has been sponsored since its founding by the Detroit Metro Convention and Visitors Bureau. Throughout the year, the sponsors are promoted through advertising, banners at events, and other communications.
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