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New report: Association marketing has a ways to go

Aaron Wolowiec

The State of Association Marketing ,” unveiled this week during ASAE’s annual conference in Detroit, summarizes the marketing efforts of 373 survey respondents, mostly comprising membership associations. Only 25 percent of study participants report members perceive their marketing communications as always relevant and professional.

Report 100
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Monday Buzz: The Secrets of Nonprofit Social Media Success

Associations Now

Nonprofit communications pros reveal the wisdom behind their craft. Then look no further: SproutSocial’s Strategic Guide to Social Media for Nonprofits , brought to our attention via this repost on SocialFish , dives deep into each of the moving parts that enable nonprofit social campaigns to gain traction and engage audiences.

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Broaden Your Reach to Millennials and Gen Z with Snapchat

Associations Now

Now, Nokia makes bathroom scales , and according to Nicholas Mattar, the director of marketing at the Detroit Regional Chamber, who presented this week at ASAE’s 2017 Marketing, Membership & Communications Conference , 13-year-olds are using the social app Snapchat on their personal smartphones.

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NAACP Charts New Direction With National Listening Tour

Associations Now

Detroit will be the first stop on the listening tour, where NAACP national leadership will meet with local membership, supporters, and partners on August 24. In a Baltimore Sun article , Russell also said the group will be working to improve communications between its national office and its more than 2,000 local chapters.

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In Defense of the Active Social Voice

Associations Now

I’ve attended and covered enough ASAE conferences at this point—whether Annual Meetings or smaller shindigs like Great Ideas or the Marketing, Membership & Communications Conference —that I feel like I have a good lay of the land. But what about the real-life human interaction that happens on our phones and laptops?

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Nonprofit CEOs and the Network Mindset

Beth Kanter

Social Media: Getting Leadership Buy-In. Social media presents incredible opportunities for nonprofits, both large and small. Social Media 4 NPOs (@SM4Nonprofits) July 26, 2012. regarding social media #SM4NP @ dalvarez1 of @ sfgoodwill — Jennifer Bullock (@JennyBullock) July 26, 2012.

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111 Intriguing Chats for 2011

ChatterBachs

As many of you know, the priority of engaging and connecting is a big one for me- a soapbox- if you will, and I don’t understand those who simply look at social media as a way to promote their agenda, products, and/or services. cagedether - Daryl Pereira; San Francisco; Web and Social Media Manager at IBM.