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New report: Association marketing has a ways to go

Aaron Wolowiec

The State of Association Marketing ,” unveiled this week during ASAE’s annual conference in Detroit, summarizes the marketing efforts of 373 survey respondents, mostly comprising membership associations. Only 25 percent of study participants report members perceive their marketing communications as always relevant and professional.

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Mixed Links for Nonprofit Communicators – July 1, 2022

Nonprofit Marketing Guide

Blythe Kim, a Communications Director Mentoring Program participant, shared a guide to building inclusive political campaigns that has some amazing resources for ALL nonprofit communicators. Her organization, Detroit Disability Power , requests a donation of any amount (even $1) to access the guide. Direct Mail or Email?

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Monday Buzz: The Secrets of Nonprofit Social Media Success

Associations Now

Nonprofit communications pros reveal the wisdom behind their craft. Then look no further: SproutSocial’s Strategic Guide to Social Media for Nonprofits , brought to our attention via this repost on SocialFish , dives deep into each of the moving parts that enable nonprofit social campaigns to gain traction and engage audiences.

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Reinvent What You Do, Not Who You Are

Association Subculture

We can't spend months debating about the usefulness of social media and then wonder why we aren't moving the needle on jobs and education. And now, Detroit. Our beloved Detroit is in danger of losing its soul. Our values can transcend these moments of chaos and a better world is within our grasp.

Detroit 100
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Guest Blog: Why you need to add live event data to your event to-do list

Event Industry News

By Alex Nuttall is VP of Digital Strategy at Kindle Communications. . According to a Social Tables post, event organisers at the North American International Auto Show in Detroit has used live event tracking to tailor experiences to attendees. Tracking the effectiveness of live events has historically lived in a gray area.

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5 Hooks You Can Use to Get Your Story Told

Nonprofit Marketing Guide

Example : The upcoming decision by the Supreme Court on whether to allow a citizenship question on the 2020 US Census gave the Community Foundation of Southeast Michigan a perfect opportunity to talk about the importance of the census on its region. Earlier this week, it penned this piece for the Detroit Free Press.

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Broaden Your Reach to Millennials and Gen Z with Snapchat

Associations Now

Now, Nokia makes bathroom scales , and according to Nicholas Mattar, the director of marketing at the Detroit Regional Chamber, who presented this week at ASAE’s 2017 Marketing, Membership & Communications Conference , 13-year-olds are using the social app Snapchat on their personal smartphones.