Communications Detroit Strategy 
Aaron Wolowiec
AUGUST 10, 2015
The State of Association Marketing ,” unveiled this week during ASAE’s annual conference in Detroit, summarizes the marketing efforts of 373 survey respondents, mostly comprising membership associations. Only 25 percent of study participants report members perceive their marketing communications as always relevant and professional.
Idea Architects
JUNE 22, 2012
Facilitation Friday #25: Five Keys to Strategy Discussions. When was the last time you were in a session intended to produce good strategy that actually did so? Too often strategy conversations are anything but strategic. Participants bring their past experiences and present expectations to the strategy effort.
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Associations Now
NOVEMBER 15, 2016
The reason the company has managed to hold on for so long has much to do with its ever-evolving data strategy. It came from Detroit. In the last 25 years, associations have gone from communicating with magazines and stacks of paper to individualized apps and digital offerings that can be read any which way.
SCD Group
JULY 23, 2012
Association Strategy: Hire Slower, Fire Faster. Be very clear on communicating the consequences of failing to meet established goals. Prior to opening his own consulting practice he was an executive with Aon Consulting and Spherion and held HR management positions with Union Pacific and SBC Communications. Causeaholic.
AssociationChat
JUNE 15, 2022
WASHINGTON — ASAE has announced the selection of 12 scholars for the 2022-2024 Diversity Executive Leadership Program (DELP) , the first class since the DELP program was redesigned to better align with ASAE’s new strategic framework and Conscious Inclusion strategy. Chief Membership and Communications Officer. Woodbridge, VA.
Idea Architects
NOVEMBER 14, 2011
Every Monday, I offer a leadership limerick, highlighting an idea or strategy about effective leadership in limerick form. As Harvard economist Ed Glaeser notes, "Communications technology and face-to-face interactions are complements like salt and pepper rather than substitutes like butter and margarine.” Blog Archive.
Associations Now
AUGUST 7, 2018
For decades, RIA focused mainly on the auto industry in Detroit. But more recently, Doyle says, companies in other sectors and cities have come on board, diversifying the association’s member community. RIA is working to establish early and constant touchpoints with members by using marketing automation tactics.
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