Communications Detroit Strategy 
Nonprofit Marketing Guide
JULY 1, 2022
Blythe Kim, a Communications Director Mentoring Program participant, shared a guide to building inclusive political campaigns that has some amazing resources for ALL nonprofit communicators. Her organization, Detroit Disability Power , requests a donation of any amount (even $1) to access the guide.
Aaron Wolowiec
AUGUST 10, 2015
The State of Association Marketing ,” unveiled this week during ASAE’s annual conference in Detroit, summarizes the marketing efforts of 373 survey respondents, mostly comprising membership associations. Only 25 percent of study participants report members perceive their marketing communications as always relevant and professional.
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Nonprofit Marketing Guide
OCTOBER 24, 2019
When resources are limited and pressure is high, it’s easy to fall into bad habits with our communications. This is especially true in the nonprofit world, where communicators are constantly having to raise enough money to keep the lights on while also achieving the mission. Mission-Focused Communications. So we take shortcuts.
Idea Architects
JUNE 22, 2012
Facilitation Friday #25: Five Keys to Strategy Discussions. When was the last time you were in a session intended to produce good strategy that actually did so? Too often strategy conversations are anything but strategic. Participants bring their past experiences and present expectations to the strategy effort.
Association Subculture
MARCH 25, 2013
Narcissism is not a business strategy. And now, Detroit. Our beloved Detroit is in danger of losing its soul. There are new ways of doing business, of achieving fiscal stability, of reaching out and communicating effectively with our constituents - members and nonmembers alike.
Event Industry News
OCTOBER 17, 2018
By Alex Nuttall is VP of Digital Strategy at Kindle Communications. . However, thanks to recent advances in technology, event owners have access to measurement strategies that can show the ROI of an event at the event. Here are two primary strategies: Active Interaction.
Associations Now
NOVEMBER 15, 2016
The reason the company has managed to hold on for so long has much to do with its ever-evolving data strategy. It came from Detroit. In the last 25 years, associations have gone from communicating with magazines and stacks of paper to individualized apps and digital offerings that can be read any which way.
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