Reid All About it

JUNE 28, 2024

Aptify shares 50 ways to boost member recruitment and retention. Association Brain Food readers can earn up to 10 CAE credits with Chris Gloede’s popular live 10-week Association Academy Member Growth Certificate Course for only $499 with Brain Food promo code ACADEMY (a $50 discount). Membership. Online attendee engagement.

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Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. TechSoup Tour: How to Access Donations, Discounts, and Resources. A+ Strategies for C-Suite Communications (Alexandria VA Brown Bag).

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Nimble AMS

AUGUST 20, 2020

What can you do to recruit new members when money is tight? Provide discounts. For example, offer discounted memberships for: Students. Be sure to have a communications plan in place to make these trial members feel welcome and see immediate value so they’ll be more inclined to join when the trial membership expires.

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Aptify

JULY 1, 2020

Here are four ideas to help you reach your recruitment goals , even in challenging times : Provide valuable , relevant content. . TECH TIP: Aptify AMS includes a full featured marketing application that allows you to create and manage targeted, multi-channel communications and campaigns that help you reach prospective members.

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MemberClicks

JUNE 11, 2021

They’re looking to find ways to connect and hang out with “their people” — like-minded folks who have the same interests, care about the same communities, and probably enjoy the same books and Netflix shows. Others love a good bargain, and they join a nonprofit for the discounts.

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Membership Marketing

DECEMBER 2, 2014

The other day, I received a membership recruitment mailing offering an end of the year 50% off first year dues discount from a respected professional association. As a reader of this blog, you may know that I believe in making special offers available to recruit prospective members. Dues Discount price testing Test marketing'

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Nonprofit Marketing Guide

OCTOBER 11, 2011

Where will your organization find its next communications, marketing, or development director? For those engaged in nonprofit marketing, it’s noteworthy that fundraising and communication staff rank high in both need and difficulty to recruit. Recruitment needed at all levels and no budget to do so: Now that’s a problem.

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Aptify

JULY 1, 2021

Membership recruitment is a never-ending project. So, what strategies guide your plan for recruiting these new members? So, what strategies guide your plan for recruiting these new members? And what tactics will you use to achieve your recruitment goals? How to create a membership recruitment strategy. Get it now.

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YourMembership

MARCH 8, 2013

We know that there are key points when recruiting new members to any organization that are crucial to survival. But focusing only on recruitment can be a big mistake if you are ignoring the qualities, characteristics and attributes that attracted members in the first place. by Megan Rockett. by Jeff Hurt.

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Aptify

JUNE 25, 2024

For large associations and labor unions, membership recruitment is a never-ending project. What strategies will you use for recruiting new members? And what tactics will you use to achieve your recruitment goals? Download here Let’s look at some proven tips for membership recruitment. So, how do you increase membership?

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Reid All About it

DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. The Community Check-In A weekly community chat on Slack for black professionals working in the events industry.

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EventMobi: Association Events

OCTOBER 19, 2023

Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. And if you’ve got an upcoming event, that’s the perfect time to start recruiting new members. What is a Membership Drive? How Do I Create a Membership Drive?

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WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

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Association Analytics

MARCH 1, 2022

Communication. Communicate what you learn with people that don’t have the insights you know and/or have access to the data that you have. Keep your communication style simple to capture the attention of your audience. Embarking on an analytics project will naturally result in a focus on data quality and data governance.

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Blue Sky eLearn

JANUARY 14, 2019

Discounts on membership dues or custom merch for members of partner organizations. . Enhance your pictures or videos with brief, engaging captions or voice-overs that communicate what the images don’t. Some incentives include: A discount on their next membership renewal. A free or discounted course through your LMS.

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MemberClicks

MAY 3, 2022

Now is a great time to be thinking about new member recruitment for your association. Your future members are likely more primed than ever for that feeling of community that comes from joining an association. But how exactly should you go about recruiting new members? Host a Bring-a-Friend Meeting or Event.

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Associations Now

SEPTEMBER 28, 2018

In communications with members, do you talk too much about yourself? Rewrite all of your materials and your communications, so that it focuses on what the member will get,” says Scott Oser, SVU director of industry relations and member recruitment. And you can save money by taking advantage of member-only discounts.”.

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EventMobi: Association Events

SEPTEMBER 21, 2023

Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. If your retention rate is below that number, here are a few quick things you can do to improve it: Communicate effectively. Use multiple streams of communication (email, social media, paper mail, etc.),

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Blue Sky eLearn

JANUARY 14, 2019

Discounts on membership dues or custom merch for members of partner organizations. . Enhance your pictures or videos with brief, engaging captions or voice-overs that communicate what the images don’t. Some incentives include: A discount on their next membership renewal. A free or discounted course through your LMS.

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MemberClicks

OCTOBER 18, 2022

There are two main ways you can use events to boost your membership numbers: Non-member only events just for recruitment General event for current members that is ALSO open to non-members. Event planning: Put on your recruitment hat. And you need to plan all with recruitment top of mind. 2 types of member-building events.

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Aaron Wolowiec

JULY 22, 2014

I also love my World Market membership because, well, I enjoy the wine discounts. An unprecedented 865 associations responded to the survey, reporting on things such as membership recruitment and renewal, social media usage and marketing budgets. Also in the report, associations indicated communicating membership value is the No.

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Reid All About it

JUNE 21, 2024

Association Brain Food readers can earn up to 10 CAE credits from Chris Gloede’s popular 10-week Association Academy Member Growth Certificate Course —only $499 with Brain Food promo code ACADEMY (a $50 discount). Hosts: crisis communications experts Adele Gambardella and Chip Massey Tue 6/25 at 12 p.m. More info/register.

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MemberClicks

SEPTEMBER 27, 2024

From financial perks like discounts and referral bonuses to exclusive events and professional development opportunities, well-designed incentives can significantly boost your membership numbers and foster a stronger sense of community. Referral Bonuses Incentivize current members to recruit their peers by offering a referral bonus.

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Association Success

MARCH 14, 2019

Is the full potential of communicating advocacy efforts being reached? Long gone are the days when associations were a one-stop shop for all their members’ needs, from information and education to discounted products and services. But how many consciously connect those efforts back to membership recruitment and retention?

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Nimble AMS

APRIL 11, 2022

Your association can increase revenue by boosting its efforts in volunteer recruitment and engagement. The Community Brands Association Study found 59% of association professionals will invest in in-person meetings and conferences in the next year. discount codes. Who doesn’t love a discount? Well, search no further. .

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Association Adviser

MAY 29, 2018

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue.

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GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. Chambers of commerce create community impact, more so now than ever before,” said ACCE President & CEO Sheree Anne Kelly.

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ISAE

MAY 13, 2024

Specifically, associations are struggling to communicate the value of membership, and many display a lack of innovation. It’s easy to highlight the value that events add to your offerings, and you can add obvious member perks like discounts or early registration. Refine your communication strategies.

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Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Q4 Consultant Community Call We’re excited to open lines of communication for ASAE staff to update the consultant community and create a space for our consultant members to network with one another. 1 CAE credit.

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Protech

FEBRUARY 26, 2025

In exchange for this loyal, recurring support, associations offer members benefits like exclusive experiences, invitations, discounts, and even free items. Membership management software is designed to communicate with members, track member engagement, manage payments, and deliver member benefits.

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Associations Now

MAY 28, 2019

And, in analyzing the decision to join, User Experience (UX) Director Mike Steckel of Mighty Citizen, a branding, marketing, and digital communications firm, says it’s often a combination of head and heart appeals that’s most effective for prospects. A homepage requires strong call-to-action text that gets recruits and members excited.

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Higher Logic

SEPTEMBER 28, 2017

If you decided to actively recruit students, they would also be a separate persona. Do you need member personas to help you recruit new members ? Look at what they’re sharing on your online community as well. Your membership manager will likely drive member persona research, but don’t discount the rest of your team.

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Associations Now

OCTOBER 18, 2018

They’ve covered a range of topics, from member engagement and communications to how associations can go about preparing for next-gen members. For instance, you could offer free registration to a young professional if their supervisor is attending, or you can have a reduced or discounted registration fee for those under a certain age.

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Nimble AMS

MAY 13, 2021

Association industry research from Community Brands shows that when looking at 2021, most associations are focused on developing or improving virtual opportunities, as well as increasing membership acquisition and retention. ?Almost So how can you recruit, reach, and retain members to achieve these strategic goals? Download now.

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Associations Now

DECEMBER 18, 2023

Another type of arrangement—reciprocal memberships—typically involve a dues discount that allows members of one society to join the other at a reduced rate. Reciprocal arrangements can help organizations grow their revenue streams by recruiting new members. Moore said. “We That partnership wouldn’t make financial sense.”

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Fonteva

FEBRUARY 9, 2021

Providing members value through online courses is not only an effective recruitment tool but can also increase retention rates for your association. To jump-start your online course registration offer discounts or early-bird signups to your most active association members. Consider creating different discount codes for member tiers.

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MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. That means clearly communicating your organization’s value proposition. Direct mail marketing platform Direct mail is an underrated form of communication that can make an impact. That’s why it’s important to craft your pitch.

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