Higher Logic

JANUARY 2, 2019

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques.

Strategy 184

Strategy Marketing Tips Social Media 184

Higher Logic

OCTOBER 2, 2018

Marketing to your customers is hard work – sometimes it can feel like you’re pushing the same boulder up a hill every day, like good ol’ Sisyphus. Customer marketing can come with great rewards, though, especially if you’re using tech tools to make your life easier. Automation rules can help improve targeted communications.

Tools 191

Tools Marketing eBook Library 191

Nonprofit Marketing Guide

JANUARY 20, 2022

If you’re curious about how often other nonprofits communicate on Facebook, Instagram, email, or any other communications channels, we have answers from the 2022 Nonprofit Communications Trends Report. . Communications frequency is one strong indicator of effectiveness. You can download this chart as a one-page PDF.

Communications 104

Communications Social Media Report Review 104

Nonprofit Marketing Guide

JANUARY 3, 2019

In previous posts, we’ve shared the most common marketing and communications goals , strategies , and objectives for nonprofits. Tactics include both communications channels like email, PR and social media, as well as specific types of content like storytelling or infographics. What else belongs on this list?

Communications 87

Communications Marketing Press Release Case Study 87

Higher Logic

NOVEMBER 8, 2018

Every Super Forum, we present our Floyd Awards to recognize our customers for their outstanding work in community. This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers.

Michigan 190

Michigan Certificate Handbook Directory 190

Nonprofit Marketing Guide

AUGUST 18, 2021

We work really hard to make sure we have the tools you need to succeed whether you have just started out or you’ve been a nonprofit communications pro for years. If you have just gotten into to the wild world of nonprofit marketing, check out the resources below to get you started off on the right foot. (If Mindset Shifts.

Resources 124

Resources Marketing Library Social Media 124

Nonprofit Marketing Guide

MARCH 18, 2021

Much of the success in communications and marketing work is creating smooth workflows and eliminating bottlenecks in those flows. Marketing and communications bottlenecks can look like. The post 10 Questions to Ask to Remove Your Marketing and Communications Bottlenecks appeared first on Nonprofit Marketing Guide.

Communications 97

Communications Marketing Process Products 97

Higher Logic

FEBRUARY 21, 2020

Are your digital communications tailored to customers’ interests? Customer marketing is becoming increasingly important to tech companies. But everyone knows that marketing communications are much more effective when they’re targeted. The problem is, not many customer marketers have a tool to do this.

eBook 286

eBook Tools Products Review 286

Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first…. Let’s explore this.

Marketing 149

Marketing Software Guidelines Email Marketing 149

Reid All About it

DECEMBER 6, 2024

Their guide covers the RFP planning process, necessary components of an RFP, factors to keep in mind when selecting an AMS partner, and advice from some of the most experienced AMS selection consultants in the association community. Content marketing. It covers strategy, tactics, technology, AI and more in a post, not a download.

Content 213

Content Strategy Revenue Education 213

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved.

Tools 258

Tools Report eBook Learning Management System 258

Nonprofit Marketing Guide

MARCH 12, 2021

Are you ready for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? It’s time for Mixed Links… Here are 5 Types of Video to Add to Your Social Media Marketing. If you are losing donors, Classy has 13 Donor Retention Email Templates for download.

Communications 111

Communications Sample Class Video 111

Higher Logic

MAY 29, 2020

An online community opens a window into your members’ interests, wants, needs, and pain points. Their discussions, the resources they download, and the feedback they give you are all crucial to building your member personas. Looking to personalize and target your email communications strategy to different member segments?

Social Media 254

Social Media Member Engagement Tools Revenue 254

Higher Logic

JUNE 5, 2020

Top 3 business outcomes of the average external community: Customer loyalty (67%). Top 3 business outcomes of the average internal community: Organizational and cultural change (54%). Communications efficiency (49%). Communities empower members. 9. .” – The State of Community Management Report 2020. Product usage.

Cost 272

Cost Analysis eBook Report 272

Spark Consulting

JULY 2, 2014

Do you know the content marketing 4-1-1 ? MGI’s 2014 Membership Marketing Benchmark report is out. One, you should download it ASAP. Two, Associations Now has been doing a series of posts on the results, and I love the point of this one: “ you have to eat your vegetables.” ” Yep.

Social Media 150

Social Media Innovation Survey Leadership 150

Nonprofit Marketing Guide

APRIL 25, 2024

Nonprofit email marketing is still a great way for nonprofits to reach the right people with the right message at the right time. But nonprofit email marketing can be complicated! But nonprofit email marketing can be complicated! Segment your list, which is an essential email marketing strategy to increase engagement.

Email Marketing 103

Email Marketing Resources Tips Marketing 103

Association Success

SEPTEMBER 17, 2020

Here are some strategies you can use to attract top talent: Think like a marketer. And to sell to the right buyer, you need to think like a marketing professional. Like marketing materials, your job postings should be interesting, engaging and tailored to fit your company’s style. Communicate your bigger purpose.

How To 190

How To millennials Process Recruiting 190

Nonprofit Marketing Guide

NOVEMBER 16, 2020

Our ability to produce our annual Nonprofit Communications Trends Report depends entirely on YOUR participation in the annual survey. The Trends Report is our most popular download of the year and is the “go to” source for what’s REALLY happening in the world of nonprofit communications.

Survey 94

Survey Communications Social Media Report 94

Higher Logic

APRIL 12, 2018

On the front-end sales line here at Higher Logic, we often hear organizations are happy with using social media platforms as their main line of communication with and between their members. Do You Need a Private Secure Communication Channel? The Problem with Using Public Social Media Platforms. It's YOURS!

Organization 143

Organization Social Media Maine Revenue 143

Freestone

OCTOBER 15, 2024

Download now An introduction to AMS + LMS integrations Let’s start with the basics. Simplify e-commerce and registration by syncing member orders You’ve taken the time to create a compelling catalog of courses and educational opportunities available for download or purchase. Continue reading to learn more. Read our success story today.

LMS 72

LMS Course Software System 72

Higher Logic

APRIL 25, 2019

Giving attendees access to an agenda through your mobile app prior to an event, such as an annual conference, can help drum up excitement and drive more people to download it. Get the buzz going in your online community by offering rewards to customers or members who download and use the app.

Massachusetts 226

Massachusetts Social Media Conference Newsletter 226

Membership Marketing

AUGUST 10, 2020

It is my pleasure to announce the release of the 12 th edition of the Membership Marketing Benchmarking Report. A free download of the report is available using this link. What are the most effective marketing channels for recruitment and renewal? How are membership marketing budgets changing?

Report 97

Report Marketing Recruiting Recruitment 97

Nonprofit Marketing Guide

DECEMBER 30, 2021

Whether they are about your clients, donors, or volunteers, you should be writing stories about people to share in your nonprofit’s communications. Use these interview questions to get the most out of those profiles: Download Interview Questions for Nonprofit Profiles. Want to do your best work as a nonprofit communicator in 2022?

Library 69

Library Price Communications Tools 69

Nonprofit Marketing Guide

JANUARY 6, 2021

Here’s what’s happening this month at Nonprofit Marketing Guide…. Access our webinars, workshops, exclusive online courses and downloads, and our Private Facebook Group for 365 days for only $599. January 21: Communications Planning for 2021 Master Class with Kivi Leroux Miller. 2021 Nonprofit Communications Trends Survey.

Communications 105

Communications Class Newsletter Survey 105

Nonprofit Marketing Guide

JANUARY 29, 2021

We’re finishing it off strong with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have social media image sizes, email marketing campaigns, our communications trends report, and more. And finally, The Things We Think Can Heal or Hurt Us.

Communications 92

Communications Sample Email Marketing Social Media 92

Higher Logic

JANUARY 7, 2019

Community Dream to Reality: Top Five Ways to Prove Value to Executives. The Business Impact of Online Communities. Engagement, Upsell, Advocacy: How Community Tools Can Transform Your Customer Marketing. Do you have more community building mistakes or tips to add that you didn’t see here? But how to engage?

Case Study 204

Case Study Tools Resources Marketing 204

Higher Logic

JULY 2, 2019

Resource: What is an Online Community? Communicating with customers and actively seeking their feedback on processes and product roadmap s are key to transparency. In today’s digital world, your end users are seeking clear communication and hiding is no longer the solution. Improve market placement. You know how to grow.

Social Media 44

Social Media Review Products Communications 44

Nonprofit Marketing Guide

JULY 30, 2020

Here’s what’s happening next month at Nonprofit Marketing Guide…. Online Training: August 13: Get Ready for Your Next Communications Crisis with Antionette Kerr and Peter Panepento. [60-Minute 60-Minute Webinar] Learn how to be prepared for the next communications crisis heading your way. Learn More and Register.

Communications 65

Communications Marketing Newsletter Course 65

Optimist Consulting

SEPTEMBER 28, 2016

While some boards understand the role and remit of their communications team and actively seek their help, the report illustrates that some boards do not share this interest in communications, and it offers ideas to overcome this and work effectively with your trustees.

Communications 100

Communications Tips How To Social Media 100

.orgSource

FEBRUARY 4, 2025

Limited Integration Between Systems : If your CRM, email marketing, and membership databases dont communicate with each other, you may be missing opportunities for efficient, personalized member engagement. Signs to Look For : Reliance on Manual Data Entry : Are your staff members still manually inputting data that could be automated?

Technology 88

Technology Member Engagement Tools System 88

Higher Logic

NOVEMBER 10, 2016

Our support was really a communications black box,” said Bruffey. We had little or no direct communication with our users, and many of them felt they were being left to fend for themselves.”. The online resource center lets users download training materials, user guides, and release notes. Implementing Higher Logic.

Library 180

Library Maryland Resources Software 180

Nonprofit Marketing Guide

OCTOBER 12, 2021

That includes this week’s Measurement Dashboard Jump Starter and next week’s Four Online Marketing Campaigns That Get Measurable Results Master Class. Four Online Marketing Campaigns That Get Measurable Results Master Class. Jump Start Your Simple Rules for Communications Workflows. Get Your Pass Now.

Communications 86

Communications Class Email Marketing Course 86

Nimble AMS

MAY 16, 2024

Has your organization used Artificial Intelligence (AI) to do basic marketing tasks? If not, it might be time to consider leveraging AI to improve your member marketing strategy. Read our blog to learn helpful tips to get started using AI in your association’s member marketing. What is member marketing?

Marketing 81

Marketing How To Discount Tips 81

EventMobi: Association Events

JUNE 19, 2024

Or take a small-scale approach and use your pre-event communications to highlight unusual facts about the location where your next industry conference will take place. A group of committed volunteers can help you handle administrative tasks, raise funds for future events, and market and deliver your association’s next gathering.

Strategy 257

Strategy Tips Boston Social Media 257

Higher Logic

JUNE 26, 2020

To be effective today, the association knew they needed a member communication strategy that delivered a personal and valuable experience to members. Professionals Australia integrated the Communications solution with their Association Management Software, iMIS, which enables them to send specific messages to members based on their data.

Recruiting 156

Recruiting Recruitment Email Marketing Member Engagement 156

Nonprofit Marketing Guide

JANUARY 26, 2023

It’s here – our most popular download of the year highlighting the year’s nonprofit communications trends! The 2023 Nonprofit Communications Trends Report marks our 13th edition and this might be my favorite. In this year’s report, we broke down the data based on team size.

Report 86

Report Communications Social Media Team 86

Nonprofit Marketing Guide

MAY 14, 2021

Are you ready for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? Clubhouse launches on Android as app downloads collapse. Lila Tublin believes you may not be communicating clearly enough in Plain Language for Nonprofits. Communications Director Mentoring Program.

Communications 82

Communications Social Media Class Tips 82