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Building Buy-In for an Online Community at Your Association

Higher Logic

An online community opens a window into your members’ interests, wants, needs, and pain points. Their discussions, the resources they download, and the feedback they give you are all crucial to building your member personas. Looking to personalize and target your email communications strategy to different member segments?

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Is Your Organization Risking Members' Privacy by Connecting on Facebook?

Higher Logic

The Problem with Using Public Social Media Platforms. On the front-end sales line here at Higher Logic, we often hear organizations are happy with using social media platforms as their main line of communication with and between their members. Do You Need a Private Secure Communication Channel? It's YOURS!

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Types of Content Nonprofits Post on Social Media vs What People Want

Nonprofit Marketing Guide

“What should I post on social media?” To help answer that question and to see if it lines up with best practices, we asked nonprofit communicators to tell us how often you share different types of content on social media. Does this content align with what social media users want?

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More Social Media Trends to Keep an Eye On

Nonprofit Marketing Guide

Earlier this year, we shared Five Big Trends in 2022 for Nonprofit Social Media , but today I want to give you a heads up about some more things that could change the way you use social media: Short form, vertical video (like what’s used on TikTok and Instagram/Facebook Reels) will continue to rise in popularity.

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How Often Nonprofits Communicate

Nonprofit Marketing Guide

If you’re curious about how often other nonprofits communicate on Facebook, Instagram, email, or any other communications channels, we have answers from the 2022 Nonprofit Communications Trends Report. . Communications frequency is one strong indicator of effectiveness. You can download this chart as a one-page PDF.

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How to Use Hashtags to Promote Your Cause [Free Download]

Nonprofit Marketing Guide

Our social media and online campaigns adviser, Kerri Karvetski, has created a new download for you on how to harness the power of hashtags to promote your good cause on social media. In case you are brand new to social media, hashtags are words or phrases with the hash symbol (#) in front of them.

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Does Social Media Make You a Better Leader?

Associations Now

Recent research from a leadership development firm finds that CEOs who use social media are stronger than others in six positive leadership behaviors. Not every CEO is savvy on social media, but the ones who are often have a lot of other traits considered desirable in leaders. 46 percent stronger at influencing others.