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The weekly list of free educational events and resources for the association community If more of us valued food and cheer and song above hoarded gold, it would be a merrier world. The Keys to Marketing Across Generations in 2025 Join a Gen-Xer and a Millennial whove cracked the code to cross-generational marketing to drive demand.
Some companies naturally attract millennials. Lean on research, including studies and surveys, that flat-out asks millennials what they want. One such study, done by the Intelligence Group and reported on by Forbes , sheds light on how members of Gen Y, otherwise known as millennials, prefer to work. Communicate Effectively.
education) wasn’t nearly as strong. As some of you may know, I work at a university (in addition to my Event Garde role), so I live and breathe higher education. Educators should develop a better understanding of what students need to be learning, and then connect those learning outcomes to employment, they said.
education) wasn’t nearly as strong. As some of you may know, I work at a university (in addition to my Event Garde role), so I live and breathe higher education. Educators should develop a better understanding of what students need to be learning, and then connect those learning outcomes to employment, they said.
The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. 10 Association Communications Stats + Membership Tips.
It’s a question that many associations ask when planning benefit programs and communications to members. Best Benefit Ever = Association Education and Certification Programs. What benefits truly increase value for association members, increasing engagement and ensuring that they renew their membership?
The weekly list of free educational events and resources for the association community… “If you look at what you have in life, you’ll always have more. TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Gen Z and millennials.
Baby Boomers, when you hear your Millennial members talk about the importance of work-life balance, do you roll your eyes? Millennial employees, do you wonder why your Gen X employer feels distant? This approach makes us better, more effective communicators. Millennials. Crafting targeted messaging for our customers.
Based on our research, the Millennial generation is coming into the workforce expecting something that most, especially associations, are truly bad at: speed. The Millennial generation expects things to be fast. While older generations remember life before that, the Millennials know nothing other than the fast option.
Who will the companies in your industry choose to educate their employees? Become the preferred educational partner in your industry by selling online education to corporate members and customers. Everyone sees the revenue potential in providing online education to corporate customers. Deeper reach into companies.
If you have been providing continuing education programs or professional development training via your website or learning management system, but your members don’t seem to be interested in the training you are offering, how can you re-energize online learning for members? How to Really Involve Learners.
Despite popular sentiment that millennials are disinterested in joining traditional professional associations, young people are uniquely positioned to benefit from association membership in important ways. Don’t make the mistake of lumping all millennials together or thinking they’re not joiners. .
Active job boards are a great way to attract millennials as well. Even millennials who are already working in their chosen industry are often interested in new opportunities because, while they’re one of the most well-educated generations , millennials still make less money than their older counterparts.
For years we’ve been talking about Millennials. While Millennials are still as important as ever, we can’t overlook the up and coming generation – Generation Z. How does Generation Z differ from Millennials? While Millennials were pioneers, Generation Z was born into the Digital Age. How to market to them. Optimistic.
The weekly list of free educational events and resources for the association community…. Here are the educational events scheduled for next week. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Chris Detzel, Community Program Manager at Reltio. Niche conferences.
The weekly list of free educational events and resources for the association community… Next Monday, Tuesday and Wednesday, I’m attending the virtual ASAE Annual Meeting during the day and The Echo Hangout during the evening. But, this week, WBT Systems reveals the high career costs of working from home for Gen Z and millennials.
Google images of millennials and you’ll find young professionals connected to their smart phones and tablets. All this aside, while millennials crave technology, they still value face-to-face meetings – albeit with a different flare – and understand the importance of networking, according to a new report by Skift and Meetings Mean Business.
Also: Get members more engaged in your education resources. What millennials really want is more digital integration and to be included in all aspects of a meeting, says Jason Dorsey, president of The Center for Generational Kinetics, in an interview with BizBash. Education Engagement Strategies. Other Links of Note.
The weekly list of free educational events and resources for the association community… Diversity benchmarking. Quick hits before we get to the list of next week’s free education: I’m still traveling vicariously around the world with WindowSwap , the site I mentioned a month ago. Tue 8/25 from 11:00 a.m. to 3:30 p.m.
With an online program, mentors and mentees can connect and communicate regardless of location and time zone, providing more opportunities for growth. The number one member benefit millennials are looking for is jobs, according to a study by Abila. Millennials and gen z aren’t the only new members your association should target.
New graduates, including millennials and the up-and-coming gen z, also happen to be one of the markets associations are targeting. Bridge the gap and you clearly communicate your value to millennials as well as other young workers, helping convince them to join your association. Factor #2) Students Have Lower Competency Levels.
Today I’m live blogging parts of the 2011 Millennial Donor Summit , a virtual conference. This session is called When Mobile Delivers Millennial Donors with Tonia Zampieri ( Iheartcharity on Twitter). how to engage millennials and use mobile, given its prevalence? Millennials really like seeing immediate impact.
Education + Alumni. How Do You Innovate With Millennials? There have been many articles written on how to attract millennials and hopefully, by now, you’ve put some processes and activities in place to attract this very large generation. Innovating with millennials sounds like a no-brainer. Education + Alumni.
The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Marketing virtual/online education.
The weekly list of free educational events and resources for the association community… Education programs. They describe how to apply best practices in cognitive, learning and behavioral sciences when designing education programs, so learners are more likely to retain and apply new competencies on the job. 1 CAE credit.
The weekly list of free educational events and resources for the association community… Event recordings. TopClass LMS reviews the pros and cons of recording an educational event from both the attendee and association perspectives. Gen Z education. Also worth your time What people really remember about your association.
For years we’ve been talking about Millennials. While Millennials are still as important as ever, we can’t overlook the up and coming generation – Generation Z. How does Generation Z differ from Millennials? While Millennials were pioneers, Generation Z was born into the Digital Age. How to market to them. Optimistic.
Effectively inspiring millennial donors to get involved in your next peer-to-peer campaign requires. Don’t underestimate millennial giving power. Millennial donors are known for demonstrating a clear passion and commitment to worthwhile causes. Millennials are motivated to give to causes that appeal to their values.
Working with over 4,300 associations worldwide, we often hear the same question, “how do we reach and engage millennials?” Over the past few years the millennial audience has been a focal point for associations, but why? Our response, “you may be asking the wrong question.” Be the Career Hub for Your Members.
The weekly list of free educational events for the association community… The world wants you just as you are—you are enough. This time, Sohini Baliga, a communications expert from the charitable fundraising world, joined Elizabeth to address three major areas where charities are way ahead of associations.
The weekly list of free educational events and resources for the association community… Our annual family beach vacation is next week—the same time as the ASAE Annual Meeting & Expo (#ASAE19). The most important element in marketing and communications is segmentation, says MemberSuite. or subscribe for updates.
The weekly list of free educational events and resources for the association community… Request re career section on association website. That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. I’m looking for examples for a post I’m writing. Association benchmarks.
I love telling stories because they communicate who I am, what I do, and how I relate to others. Does your member communication convey who your association is, what you do and how it relates to members? Let members get to know other members through your communications. Notices or articles don’t have to be long. About The Author.
For example, millennials just starting their careers often turn to associations for job opportunities and career advice. The problem: A one-size-fits-all approach to association management and communication doesn’t work, but associations aren’t always good at segmenting their memberships. 1 communication tool.
Attracting Millennial/young professional supporters. CFA Society Minnesota (attracting Millennials). Capital Area Food Bank (attracting Millennials). Capital Area Food Bank (attracting Millennials). The Association Role in the New Education Paradigm (co-authored with Shelly Alcorn , CAE), available at [link].
Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Rather than talking about them, let’s talk with them in this panel discussion consisting entirely of Millennials. Tue 12/6 at 1 p.m. – More info/register. Tue 12/6 at 1 p.m.
After reading Elizabeth Engel and Shelly Alcorn’s paper, The Association Role in the New Education Paradigm , I was inspired to write my own take on how associations could transform higher education. Leveraging the Millennial Generation in your Workplace. The future of learning has been on my mind lately. Fri 10/7 at 12 p.m.
Raising capital for community projects for the world’s most vulnerable populations is difficult to say the least. We would love to qualify for funding for education, agriculture, electricity, fresh water, and jobs creation. Pat from Children’s Flight of Hope Engaging Gen Z and Millennials and offering fair wages.
The weekly list of free educational events and resources for the association community… Reading and learning may be the last things on your mind right now. Some quick hits before we get to this week’s list of free webinars: Perennials (older workers), not millennials, will trigger the next wave of talent retention efforts.
The weekly list of free educational events and resources for the association community… ASAE Annual road trip. Bulletin describes how a membership app helps improve engagement by providing a centralized communication channel for members. Host: UST Education Speaker: Gary Harpenau, COO, Innovia Consulting Tue 6/18 at 1 p.m.
Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members. Looking to personalize and target your email communications strategy to different member segments? How community helps: Appeal to the next generation of members with a modern community experience.
Yes, I’ll use the C-word: associations should be the #1 curators for their community. Since I’ve been on an education kick lately, here’s an example of curation by a for-profit organization. – Stand Out in 30 Seconds: Effective Communication for Millennial Professionals. More info/register. More info/register.
In-person meetings are bouncing back, according to a Freeman report, but millennials and Gen Z attendees are more particular about what they want out of them. Meetings are attracting younger attendees, a new study has found, but there’s increased pressure on planners to restructure and communicate those meetings to satisfy them.
The weekly list of free educational events and resources for the association community… Mental health. People talk about it in the association world, but how many associations actually provide resources and education about mental health issues to members and industry employers? Marketing to Gen Z and millennials.
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