A2Z Events

MARCH 26, 2025

Planning an event requires carefully coordinating with countless people to ensure that your speakers, food, venue, and activities create a memorable experience. The key to achieving this objective is having an effective event marketing strategy. The key to achieving this objective is having an effective event marketing strategy.

Strategy 84

Strategy Marketing Social Media Analysis 84

Higher Logic

MARCH 12, 2019

Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. On top of this, your events team sent out two reminder emails. Use the same communication tools. Let’s get started.

Communications 174

Communications eBook Tools Member Engagement 174

Event Industry News

OCTOBER 8, 2024

Singulate, a generative AI marketing platform, today announced it has raised a $2.3 The early-stage startup sees the next era of email marketing using generative AI and LLMs to unlock far easier segmentation and better personalization in large-scale communication, beginning with email marketing. […]

Email Marketing 98

Email Marketing Marketing Industry Communications 98

Higher Logic

MAY 13, 2020

Communicating a compelling value proposition. Create a digital space for them to engage, and then use intentional, targeted communication to build a personalized experience for each one of them, reaching them with relevant content at the right time and place. Here’s just one example: Using community data to create relevant programming.

Tools 296

Tools Communications Email Marketing Recruiting 296

Higher Logic

JUNE 4, 2019

Enter: Virtual events. Virtual events can boost the consumption of your association’s eLearning content and promote ample engagement. Consider the following: Virtual events allow you to reach more people, as not everyone is able to travel to your annual meeting each year. How to Use Virtual Events to Promote eLearning Programs.

Learning Management System 214

Learning Management System Content Course Resources 214

Blue Sky eLearn

FEBRUARY 4, 2020

We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Communicate digitally to disseminate information. Manage registration, marketing efforts, and product add-on revenue all through your main database. Email marketing software.

Organization 270

Organization LMS Software Social Media 270

Higher Logic

MARCH 8, 2018

Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types. Research shows if you segment an email campaign by interest group, then you can see up to 10 percent higher open rates.

Texas 214

Texas Florida Email Marketing Newsletter 214

Nonprofit Marketing Guide

JULY 23, 2021

This week I found lots of email marketing tips (including more on the Apple update), logo ideas, how to add your podcast to Facebook and more. It’s time for Mixed Links… Here are 10 Tips To Avoid Email Spam Filters and Reach Your Subscribers’ Inbox. Not sure why that email marketing matters anyway?

Communications 113

Communications Email Marketing Class Tips 113

Reid All About it

JANUARY 4, 2019

The weekly list of free educational events and resources for the association community… If your association has chapters or geographic components (sections, affiliates, local networking groups), please participate in the Chapter Benchmarking Study. Tony Rossell at Marketing General Inc. Christoph Trappe, Meetings Today ).

Washington 285

Washington Video Social Media DC 285

Reid All About it

NOVEMBER 20, 2020

The weekly list of free educational events and resources for the association community… 86 “normal,” please. Here’s one from MemberSuite: your virtual events have value so stop making them free. You devalue your community, content and conversations by not charging attendees an appropriate registration fee.

Certificate 370

Certificate System Dallas Recruiting 370

Higher Logic

MAY 20, 2020

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Use Webinars to Communicate. We're doing weekly events, all about fostering deeper connections between you and your members. Use Webinars to Communicate.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Higher Logic

DECEMBER 21, 2017

Armed with this data, you can deliver more timely and relevant communications to increase their engagement and satisfaction with their membership. Get to know the critical requirements and implications of the Canadian Anti-Spam law that will regulate the use of commercial email being sent to recipients in Canada. Read more.

Minneapolis 176

Minneapolis Email Marketing Revenue Recruiting 176

Aaron Wolowiec

MAY 24, 2016

As some of you may know, Event Garde sends a monthly e-newsletter. Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Aaron Wolowiec

MAY 24, 2016

As some of you may know, Event Garde sends a monthly e-newsletter. Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Nonprofit Marketing Guide

NOVEMBER 5, 2021

And Sprout Social tells us 3 months into testing our TikTok marketing strategy: Here’s what we learned. Hosting an online event? Don’t forget the Nonprofit’s Virtual Events Checklist. What Does Your Communications Routing Slip Look Like? The Two Key Players in Any Good Email Marketing Program.

Communications 112

Communications Sample Video Email Marketing 112

Higher Logic

MAY 8, 2019

Recent data shows that: The average email open rate (across all industries) is 16.19%. The average email open rate for the Civic/Social Membership industry (e.g., If your target audience has opted into your communications, the open rate should be on the higher end. Tip #1: Allow for Email Opt-in + Topic Selection.

Tips 166

Tips Email Marketing Newsletter Communications 166

Reid All About it

DECEMBER 6, 2024

The weekly list of free educational events and resources for the association community The health of an organization is directly proportional to the speed at which truth travels within it. I won’t share or sell your email address. Young, PhD, Founder & Chief Learning Officer, The Product Community Tue 12/10 at 12 p.m.

Content 213

Content Strategy Education Revenue 213

.orgSource

FEBRUARY 4, 2025

Limited Integration Between Systems : If your CRM, email marketing, and membership databases dont communicate with each other, you may be missing opportunities for efficient, personalized member engagement. Lack of Performance Tracking : Do you know how your programs, events, and member engagement initiatives are performing?

Technology 88

Technology Member Engagement Tools System 88

Reid All About it

OCTOBER 4, 2024

The weekly list of free educational events and resources for the association community… “ As long as autumn lasts, I won’t have enough hands, canvas or colors to paint the beautiful things that I see.” I won’t share or sell your email address. ” ~Vincent van Gogh Generations. Dienst at PCMA Convene.

NJ 258

NJ Email Marketing System Education 258

Reid All About it

SEPTEMBER 13, 2024

The weekly list of free educational events and resources for the association community… On my calendar. James Young at Product Community shares ten revenue-generating product ideas. Post-event attendee engagement. I won’t share or sell your email address. Product ideas. When will you hear from them again?

LMS 270

LMS Revenue Certificate Content 270

Reid All About it

MAY 3, 2019

The weekly list of free educational events and resources for the association community… View from our campsite in the Superstition Mountains Wilderness east of Phoenix. It’s frustrating to have member and event attendee data spread out across the organization in different databases. James Green, Quartz ). 1 CAE credit.

Tucson 262

Tucson Phoenix Products Member Engagement 262

Reid All About it

OCTOBER 21, 2022

The weekly list of free educational events and resources for the association community…. Event idea theft. At Skift Meetings, Sue Pelletier uncovers an unethical practice that’s been going on for far too long and has frustrated both event planners and other association consultants. Subscribe to Blog via Email.

Revenue 45

Revenue Email Marketing Education Review 45

Higher Logic

MAY 29, 2020

Where community fits in: Deepen member relationships year-round , not just at meetings or events. The engagement data generated by your community can help your membership team determine who is likely to renew and who is at risk. Looking to personalize and target your email communications strategy to different member segments?

Social Media 254

Social Media Member Engagement Tools Revenue 254

Nonprofit Marketing Guide

JANUARY 7, 2022

Michael Stelzner thinks Longer-Form Video Is an Opportunity for Marketers. LinkedIn Launches Initial Test of Audio Rooms, Announces New Formats for Live Events. See The Litmus Team’s Favorite Emails of December 2021. Marketing Predictions and Trends for 2022 from Around the Internet. Nonprofit Training for You….

Communications 87

Communications Email Marketing Class Video 87

Reid All About it

DECEMBER 21, 2018

The weekly list of free educational events and resources for the association community… Reading and learning may be the last things on your mind right now. Webinars are on hold until after the holidays, so here are the educational events scheduled for early January. Hear tips for growing your email list. CAE credit.

Email Marketing 175

Email Marketing Social Media Library millennials 175

Higher Logic

MARCH 29, 2018

They found the current median for subject line characters is 42, and the average open rate for emails in their report was 19.9 For now, follow these quick tips to produce stellar email copy: 1. You don’t have to give an executive summary of your annual event in the upcoming promotional email. Keep it short.

Email Marketing 209

Email Marketing Content Marketing Examples 209

Eplys

FEBRUARY 24, 2021

When leveraging your event email marketing strategy, there are five types of emails worth sending to maximize your event’s potential and create a proper channel of communication. Think of each email as an opportunity to promote your event , even when attendees are already confirmed.

Email Marketing 52

Email Marketing Marketing Tips Strategy 52

Higher Logic

NOVEMBER 27, 2018

If your marketing automation tool is currently a lone ranger, data-wise, you need to integrate with your database …like, now. Your database needs to be the hub for your marketing automation software. Email marketing is a piece of marketing automation, but marketing automation improves email marketing’s features exponentially.

Marketing 196

Marketing How To Email Marketing Tips 196

Reid All About it

MAY 29, 2020

The weekly list of free educational events and resources for the association community… Reboarding members. Virtual event ebook. Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. Virtual learning strategies. Virtual networking.

San Diego 259

San Diego Strategy Conference eBook 259

Aaron Wolowiec

AUGUST 16, 2016

Not only is it my full-time profession, but I’m constantly soaking up stories about new trends, PR disasters, crisis communications and more. Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. But not just anyone can do marketing.

Marketing 133

Marketing Email Marketing Report Content 133

Achieve

MAY 21, 2019

Events are an important part of your organization’s yearly calendar. Your events are a crucial part of your supporter engagement strategy, and they help your organization build community and move forward together. However, long before the event even happens, your team has to be on the move. PLAN A DRIP CAMPAIGN.

Email Marketing 52

Email Marketing Strategy Marketing Discount 52

Nonprofit Marketing Guide

FEBRUARY 18, 2022

This week we have more bad news for email open rates, giving data for 2021, how to get started with TikTok, LinkedIn tips, how to say you’re sorry and more. It’s time for Mixed Links… Are Your Email Marketing Metrics Being Impacted by Gmail Prefetching Images? Catch Up on Our Content from this Week….

Communications 90

Communications Tips Class Email Marketing 90

Reid All About it

OCTOBER 11, 2019

The weekly list of free educational events and resources for the association community… Dave Lutz of Velvet Chainsaw Consulting says conferences are missing the boat by offering mostly novice or intermediate content. Here are the educational events scheduled for next week. Host: Rogue Tulips LLC. Tue 10/15 at 1 p.m. –

DC 50

DC Washington Education Content 50

Nonprofit Marketing Guide

OCTOBER 12, 2021

Jump Start Your Simple Rules for Communications Workflows. Communications Planning That Works Master Class. Email Marketing Trends for Nonprofits for 2022. Jump Start Your Email Re-Engagement Campaigns. Jump Start Your Email Re-Engagement Campaigns. Jump Start Your Brand and Style Guide. Get Your Pass Now.

Communications 86

Communications Class Email Marketing Course 86

Event Industry News

JANUARY 14, 2021

we are looking for a Content Manager to handle the overall management of content for marketing, communication and PR perspectives. A university degree in areas such as Communication, Marketing, Journalism or related subjects. ? Please, forward your resume via email to the address ? EventsCase ?we Requirements: ?

Content 129

Content Press Release Case Study Email Marketing 129

Reid All About it

MARCH 25, 2016

Secrets to Communicating Technical Topics to Non-Technical Audiences. Host: ASAE Marketing Section. Presenters: Christina Garneski (moderator), VP Marketing, Communications & Events, National Parking Association. – Email Marketing: The Workhorse of Online Communications. More info. (1

LMS 170

LMS Pennsylvania Committee Texas 170

Reid All About it

OCTOBER 28, 2022

The weekly list of free educational events and resources for the association community…. Skip down to the list of free educational events if you prefer takeout. Email Address: Subscribe. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled.

Blended Learning 39

Blended Learning Email Marketing Revenue Education 39