Nonprofit Marketing Guide

APRIL 25, 2024

Nonprofit email marketing is still a great way for nonprofits to reach the right people with the right message at the right time. It’s a great tool especially when you connect your email engagement work to your nonprofit’s big mission goals. But nonprofit email marketing can be complicated!

Email Marketing 103

Email Marketing Resources Tips Marketing 103

Reid All About it

FEBRUARY 7, 2025

Have conversations with volunteers and staff about how you can all set an example for others. She also shares examples of companies who built successful products but lost sight of what made them great. Snack pack How to ensure your association’s communications cut through the inbox clutter. Know what youre up against.

Chicago 275

Chicago Revenue Education Member Engagement 275

Blue Sky eLearn

FEBRUARY 4, 2020

We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Communicate digitally to disseminate information. Let’s look at an example. Email marketing software. Communicate digitally to disseminate information.

Organization 270

Organization LMS Software Social Media 270

Reid All About it

FEBRUARY 21, 2025

Only a few have integrated AI into their operations, primarily in marketing and communications. Hear about real-world examples for leveraging data from your email marketing, community, AMS, educational programs, and more. Trade show floor decisions. More on AI and how it can improve trade show floor results.

Arlington 258

Arlington Education DC Social Media 258

Higher Logic

MAY 13, 2020

Communicating a compelling value proposition. Create a digital space for them to engage, and then use intentional, targeted communication to build a personalized experience for each one of them, reaching them with relevant content at the right time and place. Here’s just one example: Using community data to create relevant programming.

Tools 296

Tools Communications Email Marketing Recruitment 296

Reid All About it

JANUARY 4, 2019

MemberSuite provides examples of these metrics and explains how to use them to spot opportunities as well as problem areas that need improvement. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Hear tips for growing your email list. More info/register. Wed 1/10 at 12:30 p.m. –

Washington 285

Washington Video Social Media DC 285

Higher Logic

JANUARY 31, 2019

When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. Effective communication is all about managing expectations. Use member data to strengthen communication. We need to unite generations to focus on moving forward together.” –Kim

Communications 184

Communications millennials Tips Software 184

Reid All About it

JANUARY 10, 2025

Save yourself, save your kids, and set a good reading and thinking example for those around you. Talbot, Chief Marketing and Business Development Officer, Bailey & Glasser, LL Stephanie Stahl, Managing Director, Content Marketing Institute Thu 1/16 at 2 p.m. 6 Event Marketing Fails (And How to Fix All 6!)

Case Study 252

Case Study Education Strategy Content 252

Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. In addition, the report revealed email relevancy is top of mind for subscribers.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. In addition, the report revealed email relevancy is top of mind for subscribers.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Chris Detzel, Community Program Manager at Reltio. 1 CAE credit.

San Jose 369

San Jose Email Marketing millennials Strategy 369

Higher Logic

MAY 20, 2020

Use Webinars to Communicate. Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization. Use Webinars to Communicate. Want to learn more about automating your email communications ? Onboard New Members. Capitalize on Sponsorship.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Higher Logic

JUNE 26, 2020

They sent one-off emails where needed and the same content to everyone due to technology and staff limitations. To be effective today, the association knew they needed a member communication strategy that delivered a personal and valuable experience to members. Personalized member communication. But how to do it successfully?

Recruiting 156

Recruiting Recruitment Email Marketing Member Engagement 156

Nonprofit Marketing Guide

AUGUST 20, 2024

We love to see nonprofit communications teams grow! I always do a little dance in my chair when someone in our community says they’ve been approved to hire a new comms team member. But then the question becomes, what should that new communications hire do? How should we write that job description?

Communications 97

Communications Team Project Email Marketing 97

Higher Logic

MAY 8, 2019

Recent data shows that: The average email open rate (across all industries) is 16.19%. The average email open rate for the Civic/Social Membership industry (e.g., If your target audience has opted into your communications, the open rate should be on the higher end. Tip #1: Allow for Email Opt-in + Topic Selection.

Tips 166

Tips Email Marketing Newsletter Communications 166

Higher Logic

MAY 29, 2020

Your goal should be to demonstrate how the community aligns with and leads to achieving the goals of your association’s strategic plan. This is how you can prove your new member community will be a valuable technology investment. Looking to personalize and target your email communications strategy to different member segments?

Social Media 254

Social Media Member Engagement Tools Revenue 254

Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. Billhighway provides examples of how associations are using this matrix to quantify (in dollars) the value chapters deliver to their associations. Hear tips for growing your email list. More info/register.

Email Marketing 175

Email Marketing Social Media Library millennials 175

Nonprofit Marketing Guide

JANUARY 29, 2021

We’re finishing it off strong with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have social media image sizes, email marketing campaigns, our communications trends report, and more. And finally, The Things We Think Can Heal or Hurt Us.

Communications 92

Communications Sample Email Marketing Social Media 92

Higher Logic

MARCH 29, 2018

Here are two examples of different but effective subject line copy: Version A (long): The 2018 ABC Annual Conference in April is bigger than ever! The event will feature 5 new tracks: Marketing, Sales, Graphic Design, Tech Trends, and AI. Mixpanel found the personalization proxy in subject lines (Example: “Hi [Name]!”)

Email Marketing 209

Email Marketing Content Marketing Examples 209

Higher Logic

DECEMBER 5, 2017

If you send email or maintain a user database and have any members, customers, or prospects in the European Union, you’ve probably heard about the Global Data Protection Regulation (GDPR). Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer. First, a little history.

Email Marketing 196

Email Marketing Guidelines Resources Process 196

Reid All About it

MAY 3, 2019

Tue 5/7 at 12 p.m.* – Communicating Data with Stakeholders. Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. Presenters: Mike Tringale, vice president, communications and public affairs, for the Consumer Healthcare Products Association. 1 CAE credit.

Tucson 262

Tucson Phoenix Products Member Engagement 262

Reid All About it

OCTOBER 4, 2024

Explore examples of automating repetitive tasks, customizing a Q&A bot, and generating personalized outreach content like email and mailers. Hear the latest digital trends, email best practices and emerging tools you’ll need to step up your email marketing performance. More info/register. More info/register.

NJ 258

NJ Email Marketing System Education 258

Reid All About it

DECEMBER 6, 2024

Enjoy these recognizable examples of technology or optimization causing us to be worse off than we were before. Come with a curious mind, participate in a live Q&A, and leave with real-life examples and tips you can modify to tackle your most challenging recruitment dilemmas. Snacks Are we too impatient to be intelligent?

Content 213

Content Strategy Revenue Education 213

Higher Logic

DECEMBER 6, 2018

I’ll take you through four examples of how marketing automation and online community can work together to create highly personalized engaging experiences ( we'll use the same legislative examples from Part 1 of this recap series: Are You Prepared to Master the Engagement Economy? ). Example 1: Newsletters.

Newsletter 189

Newsletter Examples Maine Content 189

Higher Logic

DECEMBER 13, 2018

Email is such a dynamic, easy, simple way to communicate. Going back to my analogy, what does it mean for email if your contact has left the party? It means your contact’s email address is inactive at the domain. Getting through the spam filter is a big factor in improving your email deliverability.

Email Marketing 217

Email Marketing Content Tips Examples 217

Nonprofit Marketing Guide

NOVEMBER 21, 2014

Join me for some Mixed Links… Please take our 2015 Nonprofit Communications Trends Report Survey ! The more nonprofit professionals who take the survey, the more robust our 2015 Nonprofit Communications Trends Report will be. Looking for ideas to create better emails? Happy Friday! Stay tuned!).

Communications 72

Communications Survey Email Marketing Social Media 72

Nonprofit Marketing Guide

JULY 31, 2020

And then find inspiration from these 10 Social Media Post Examples That Drive Engagement. Sheerin Naz shares the Do’s and Don’ts of Email Marketing During a Crisis. August 13: Get Ready for Your Next Communications Crisis with Antionette Kerr and Peter Panepento. [60-Minute Can Clickbait Be Used for Good?

Communications 79

Communications Social Media Email Marketing Newsletter 79

Reid All About it

FEBRUARY 12, 2021

Learn what visual storytelling is and why it’s so important, the top 3 visual storytelling trends you need to know, and real-world examples and best practices you can use to engage your audience and achieve your goals. Email Marketing Workshop. More info/register. Host: Gather Voices. More info/register. More info/register.

Revenue 370

Revenue North Carolina Leadership Technology 370

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. Reiterating current benefits of membership.

Newsletter 108

Newsletter Tips Email Marketing Social Media 108

Reid All About it

AUGUST 9, 2024

Bulletin describes how a membership app improves engagement by providing a centralized communication channel on your members’ phones. Elisa Pratt recaps a recent association community discussion about micro-volunteering. Benchmarking reports are also an effective content marketing tactic for associations and industry partners.

Cleveland 270

Cleveland LMS Press Release Content 270

Aptify

NOVEMBER 5, 2020

Then, send them a few short emails that let them know what communications to expect, where to go for information, and how to take advantage of their new member benefits. Here are some examples of content to include in your email series: Remind them of the benefits they will now receive as a member of your association.

How To 148

How To Examples Member Experience Social Media 148

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. More info/register.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. More info/register.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Nonprofit Marketing Guide

APRIL 2, 2021

Consider these 10 Things to Think About When Using Email Marketing. If you are still running virtual events, check out these 5 Ways to Improve Your Virtual Events and Engage Your Online Community. Here are 8 Recent Examples of Newsjacking in Action. Hobbies of Nonprofit Communicators: Gardening.

Communications 82

Communications Sample Tips Email Marketing 82

Reid All About it

AUGUST 16, 2024

Discover the secrets behind top-performing advocacy campaigns and learn how to leverage this data to optimize your grassroots communication strategies. The goal of an EPC (Email Preference Center) is rooted in maintaining compliance and adhering to CANSPAM laws. More info/register. More info/register. Host: Zuddl Wed 8/21 at 12 p.m. –

America 264

America Strategy Content Social Media 264

Higher Logic

JANUARY 23, 2019

Improving member communications. What Do Automation Rules and Marketing Automation Mean? Marketing automation is another Higher Logic tool used for automating marketing communication, powered by features like lead scoring and email campaigns. Related: Email Marketing vs. Marketing Automation [Explained].

Marketing 136

Marketing Case Study Tools Communications 136

Associations Now

APRIL 9, 2020

With people stuck in their homes and staying away from retail, marketing departments are avoiding failures by adapting their messages to the times. Email marketing is a fundamental tool for associations and other organizations. A few examples of what that might look like: Writing personal letters to customers.

Marketing 98

Marketing Email Marketing Guidelines Examples 98