Nonprofit Marketing Guide

NOVEMBER 3, 2021

According to Litmus’s 2021 State of Email Report , the top two emails used by marketers today are: Newsletter. Welcome Email. The welcome email establishes what they can expect from your email marketing and the newsletter comes in and nurtures that relationship.

Email Marketing 115

Email Marketing Marketing Newsletter Course 115

Associations Now

SEPTEMBER 26, 2023

A new survey of email marketers reveals an explosion of use of AI, with plenty of room for growth in the future. The report by email marketing firm RPE Origin , released earlier this month, is based on a survey of more than 100 enterprise marketing professionals about their email practices.

Email Marketing 118

Email Marketing Survey Marketing Tools 118

Blue Sky eLearn

FEBRUARY 4, 2020

We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Communicate digitally to disseminate information. Visit Novi for more information on what to look for in a comprehensive solution. Email marketing software.

Organization 270

Organization LMS Software Social Media 270

Higher Logic

MARCH 12, 2019

If so, interdepartmental silos might be keeping you from an effective member communications schedule. Member communications often hover between extremes like this - too much and too little, or both. But too often, departmental silos and lack of communication tip the balance toward extremes. Use the same communication tools.

Communications 174

Communications eBook Tools Member Engagement 174

Reid All About it

FEBRUARY 21, 2025

Only a few have integrated AI into their operations, primarily in marketing and communications. Hear about real-world examples for leveraging data from your email marketing, community, AMS, educational programs, and more. Per the report, most associations are in the discovery or planning phase of AI adoption.

Arlington 258

Arlington Education DC Social Media 258

Higher Logic

MAY 13, 2020

Communicating a compelling value proposition. Create a digital space for them to engage, and then use intentional, targeted communication to build a personalized experience for each one of them, reaching them with relevant content at the right time and place. Reggie Henry, Chief Information and Engagement Officer, ASAE.

Tools 296

Tools Communications Email Marketing Recruiting 296

Reid All About it

JANUARY 4, 2019

The weekly list of free educational events and resources for the association community… If your association has chapters or geographic components (sections, affiliates, local networking groups), please participate in the Chapter Benchmarking Study. Tony Rossell at Marketing General Inc. Hear tips for growing your email list.

Washington 285

Washington Video Social Media DC 285

Associations Now

NOVEMBER 18, 2019

That’s because email isn’t just about your message. Like other forms of communication, email is meant to connect with people—which means you have to appeal to your audience’s state of mind. Before hitting send on that next message, consider how psychology plays a role in these four email-marketing elements: Frequency.

Email Marketing 104

Email Marketing Marketing Newsletter Review 104

Higher Logic

JANUARY 31, 2019

When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. Effective communication is all about managing expectations. Use member data to strengthen communication. We need to unite generations to focus on moving forward together.” –Kim

Communications 184

Communications millennials Tips Software 184

Higher Logic

MARCH 8, 2018

Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types. Audience segmentation is the key. Now TMA has a new audience segment to address.

Texas 214

Texas Florida Email Marketing Newsletter 214

Reid All About it

FEBRUARY 7, 2025

Providing effective volunteer training without veering into information overwhelm is tricky, but not when you have Mariner Management & Marketing at your side. Snack pack How to ensure your association’s communications cut through the inbox clutter. Microlearning. Coaching volunteer leaders. More info/register.

Chicago 275

Chicago Revenue Education Member Engagement 275

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Sze Pak Ng, Community Engagement Specialist, Matchbox Virtual Media.

San Jose 369

San Jose Email Marketing millennials Strategy 369

Nonprofit Marketing Guide

APRIL 19, 2012

Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). 2012 Online Marketing Nonprofit Benchmark Index Study (Convio). Email Goals and Results. Email Evaluation. Email Marketing Challenges.

Email Marketing 78

Email Marketing Marketing Newsletter Social Media 78

Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. In addition, the report revealed email relevancy is top of mind for subscribers.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. In addition, the report revealed email relevancy is top of mind for subscribers.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Arc 3 Communications

OCTOBER 30, 2024

Arc 3 Communications is looking for an Account Executive, Public Affairs to join our advocacy team. The Account Executive, Public Affairs reports directly to the President of Arc 3 Communications. Do you have the experience in state and local government necessary to help further advance the public policy agenda of Arc 3 clients?

Texas 75

Texas Austin Proposal Atlanta 75

Higher Logic

MAY 8, 2019

Recent data shows that: The average email open rate (across all industries) is 16.19%. The average email open rate for the Civic/Social Membership industry (e.g., If your target audience has opted into your communications, the open rate should be on the higher end. Tip #1: Allow for Email Opt-in + Topic Selection.

Tips 166

Tips Email Marketing Newsletter Communications 166

Reid All About it

OCTOBER 4, 2024

Host: ASAE Technology Advisory Council Facilitators: Reggie Henry, Chief Information and Performance Excellence Officer, ASAE Dave Coriale, President, DelCor Technology Solutions Tue 10/8 at 12 p.m. LGBTQIA2+ 2024 Community Call Openly share and discuss topics that are current and significant to the LGBTQIA2+ association community.

NJ 258

NJ Email Marketing System Education 258

Reid All About it

JANUARY 10, 2025

Membership Monday: Email Marketing Tips and Tricks for Associations Ambers done 40 email platform audits on association accounts this past year, and there’s one consistent theme: they all needed to apply email design best practices and do testing to ensure it’s what their members want. More info/register.

Case Study 252

Case Study Education Strategy Content 252

Higher Logic

DECEMBER 5, 2017

If you send email or maintain a user database and have any members, customers, or prospects in the European Union, you’ve probably heard about the Global Data Protection Regulation (GDPR). Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer. First, a little history.

Email Marketing 196

Email Marketing Guidelines Resources Process 196

.orgSource

FEBRUARY 4, 2025

Limited Integration Between Systems : If your CRM, email marketing, and membership databases dont communicate with each other, you may be missing opportunities for efficient, personalized member engagement. This allows you to make informed, data-driven decisions.

Technology 88

Technology Member Engagement Tools System 88

Reid All About it

DECEMBER 6, 2024

Chazin & Company describes what association CEOs should expect from their finance and accounting teams , so staff and volunteer leadership have the financial information they need to answer questions, make data-driven decisions and fulfill their fiduciary duty. Association finances. Association content. To engage members, WorkerBee.TV

Content 213

Content Strategy Revenue Education 213

Association Adviser

FEBRUARY 18, 2013

Last month, I attended eM+C’s All About Email LIVE! email marketing conference. A whole day dedicated to improving email? “Email marketing is simple,” you’re thinking. “Email is a workhorse, meant to be quick and cheap, not fancy and time-consuming,” you say.

Email Marketing 60

Email Marketing Marketing Social Media Cost 60

Higher Logic

MAY 20, 2020

Use Webinars to Communicate. Use Webinars to Communicate. To save time and resources, you can record the webinar and share it as an informational resource for members to refer back to if they need help or have a question. Want to learn more about automating your email communications ? Onboard New Members.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Higher Logic

JUNE 26, 2020

They sent one-off emails where needed and the same content to everyone due to technology and staff limitations. To be effective today, the association knew they needed a member communication strategy that delivered a personal and valuable experience to members. Personalized member communication. But how to do it successfully?

Recruiting 156

Recruiting Recruitment Email Marketing Member Engagement 156

Reid All About it

NOVEMBER 20, 2020

Join our speakers discussing their experiences of running their annual meetings online this year, reflecting on what worked well and what worked less well, and how their experience of this year will inform their meetings strategy going forwards. Meaningful Engagement: Communicating with Your Members in Troubled Times.

Certificate 370

Certificate System Dallas Recruitment 370

Associations Now

FEBRUARY 11, 2025

According to the studys authors, the movement highlights associations needs to deliver more targeted and meaningful messages, especially as members say they receive too many emails. Segmenting and personalizing emails help, but according to the report, it may be time for email marketers to freshen up their approaches.

Report 54

Report Email Marketing Content Newsletter 54

Reid All About it

DECEMBER 21, 2018

Association Adviser shares the story of Guillermo Ortiz de Zarate , Chief Innovation and Information Officer for NCARB, who created Lineup, a software platform that helps organizations efficiently manage talent and form teams (and committees) with diverse strengths. Hear tips for growing your email list. More info/register. CAE credit.

Email Marketing 175

Email Marketing Social Media Library millennials 175

Higher Logic

MARCH 29, 2018

The event will feature 5 new tracks: Marketing, Sales, Graphic Design, Tech Trends, and AI. If you’re worried about cutting corners on valuable information, link out to a landing page with a fuller version of the content. Clicking is the holy grail for email marketers, making it easy for you to curate the reader’s experience.

Email Marketing 209

Email Marketing Content Marketing Examples 209

Higher Logic

JUNE 4, 2019

Send a survey afterward and include a question asking if they’d like to receive more information on additional courses and content related to the webinar topic – then follow up promptly and send that information their way.

Learning Management System 214

Learning Management System Content Course Resources 214

Reid All About it

AUGUST 16, 2024

Fri 8/16 at 3 p.m.* – The Informal Consultants Networking Extravaganza This monthly networking meeting is for full-time consultants who work with non-profits and associations. Find out which settings to adjust for privacy and security, and understand what information is safe to input into AI tools. More info/register.

America 264

America Strategy Content Social Media 264

Reid All About it

APRIL 29, 2016

Here’s the webinar line-up for the association community for the week of May 2. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. More information. More information. Speaker: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. More information. More information.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

Reid All About it

APRIL 29, 2016

Here’s the webinar line-up for the association community for the week of May 2. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. More information. More information. Speaker: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. More information. More information.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

Reid All About it

OCTOBER 21, 2022

CEOs and hiring managers use the cover letter as a barometer to gauge a candidate’s ability to effectively communicate. This is an ideal time to showcase your written communication skills to get the job. Speakers: Dana Hamer, Director of Marketing & Member Engagement, American Urological Association. More info/register.

Revenue 45

Revenue Email Marketing Education Review 45

Reid All About it

MARCH 25, 2016

Secrets to Communicating Technical Topics to Non-Technical Audiences. If you need to convert technical material into information that’s quickly and clearly understandable to non-technical audiences, this conversation is for you. Host: ASAE Marketing Section. – Email Marketing: The Workhorse of Online Communications.

LMS 170

LMS Pennsylvania Committee Texas 170

Nonprofit Marketing Guide

FEBRUARY 10, 2021

Do we sound like a broken record yakking on and on about email marketing? We are fired up right now about making sure nonprofits are following email marketing best practices. We’ve pretty much dedicated the entire month of February to email marketing training. Do we care? Not great. (We’ll

Sample 130

Sample Email Marketing eBook Discount 130

MemberClicks

DECEMBER 14, 2022

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. Is email dead? Why email marketing is important for your nonprofit association or chamber.

Email Marketing 52

Email Marketing Marketing Strategy United States 52