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Associations, how can you help member employers? Snack pack How to ensure your association’s communications cut through the inbox clutter. Sarah Sain, CAE, Naylor Association Solutions The power of personalized member engagement: why its critical for associations and how to get started.| More info/register. 1 CAE credit.
Learn actionable strategies for creating seamless and impactful experiences for speakers, including effective content management, communication practices, and capturing feedback to foster ongoing relationships. Host: American Marketing Association Speaker: Corbett Drummey, Vice President, Brand Collaboration, Lightricks Thu 12/12 at 3 p.m.
Membership Monday: EmailMarketing Tips and Tricks for Associations Ambers done 40 email platform audits on association accounts this past year, and there’s one consistent theme: they all needed to apply email design best practices and do testing to ensure it’s what their members want. 1 CAE credit.
Improving membercommunications. What Do Automation Rules and Marketing Automation Mean? Marketing automation is another Higher Logic tool used for automating marketingcommunication, powered by features like lead scoring and email campaigns. When it comes to email capabilities, their paths cross.
Renewals Reinvented: Leveraging MemberInsights for Greater Retention Learn how to use member data to supercharge your renewal strategy. Discover the secrets behind top-performing advocacy campaigns and learn how to leverage this data to optimize your grassroots communication strategies. More info/register.
Bulletin describes how a membership app improves engagement by providing a centralized communication channel on your members’ phones. Elisa Pratt recaps a recent association community discussion about micro-volunteering. If you or your brand want to stand out in your market, you must become known, trusted, and loved.
Increasing send volumes and inbox competition are creating significant new deliverability challenges for emailmarketing programs across the globe. Learn about the evolving intricacies of email deliverability, including the latest email data trends, the current email deliverability landscape, and common email deliverability myths.
Host: Association Women Technology Champions Speakers: Danielle Duran Baron, Vice President, Marketing, Communications & Industry Relations, School Nutrition Association Jen Lewi, Founder & CEO, Design Your Next Step *All events are online at Eastern Standard Time unless otherwise noted. More info/register. More info/register.
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