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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Sure, you can personalize the emails by inserting their name, but that ’s about it.

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Association Brain Food: 10.11.24

Reid All About it

.* – MarketingMindshare: Measuring Marketing ROI Join a conversation on how your association is assessing the impact of your marketing efforts. Whether you’re in marketing, communications, technology, or another department, this event is designed to provide you with actionable knowledge and networking opportunities.

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Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Check it out: Embrace association management software. Communicate digitally to disseminate information. Embrace association management software. Email marketing software.

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Association Brain Food: 2.21.25

Reid All About it

Only a few have integrated AI into their operations, primarily in marketing and communications. Host: Momentive Software *All events are online at Eastern Standard Time unless otherwise noted. Hear about real-world examples for leveraging data from your email marketing, community, AMS, educational programs, and more.

Arlington 258
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Top 11 Chamber Management Software AMS Systems

GrowthZone

Whether your chamber of commerce is regional, local, or niche-specific, a feature-rich Association Management Software (AMS) is a must. This article will help you evaluate different association management software for chambers of commerce. What is Association Management Software (AMS) for Chambers? Chamber Software 101.

System 148
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Why You Need an Internal Email Marketing Strategy, Too—Especially Right Now

Associations Now

While you might be focused on your external messaging at the moment, email is an important channel for your employees as well—especially when all-hands meetings are harder to organize. Email marketing is an increasingly important slice of the marketing pie. Enable two-way communication.

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Association Brain Food: 2.7.25

Reid All About it

If youre embarking on an AMS project, start your research by reviewing 108 Ideaspaces list of issues to consider when selecting an association management system (AMS) , such as reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change.

Chicago 275