Reid All About it

FEBRUARY 7, 2025

Snack pack How to ensure your association’s communications cut through the inbox clutter. Sherry Budziak,orgSource Five data-backed methods to improve your associations marketing | Brianna Martin, Mighty Citizen via ASAE Never use American Express for test purchases. Associations, how can you help member employers? 1 CAE credit.

Chicago 275

Chicago Revenue Education Member Engagement 275

Reid All About it

JANUARY 4, 2019

The weekly list of free educational events and resources for the association community… If your association has chapters or geographic components (sections, affiliates, local networking groups), please participate in the Chapter Benchmarking Study. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits.

Washington 285

Washington Video Social Media DC 285

Nonprofit Marketing Guide

DECEMBER 28, 2020

We have some new freebies for you, but let’s kick of the week with something tried and true… The 2021 Nonprofit Communications Trends Report. They answered these and other questions: How would you rate the overall effectiveness of your nonprofit’s communications in 2020?

Report 116

Report Communications Social Media Email Marketing 116

Nonprofit Marketing Guide

NOVEMBER 29, 2011

I just received this interesting chart from MarketingSherpa about the evolution of email marketing in the business world. Finally, marketers are still playing around with testing and funnel optimization (the paths you create for people to subscribe and get more engaged with you), with many organizations still in the trial phase.

Email Marketing 68

Email Marketing Marketing Newsletter Communications 68

Nonprofit Marketing Guide

APRIL 19, 2012

Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). 2012 Online Marketing Nonprofit Benchmark Index Study (Convio). Email Goals and Results. Email Evaluation. Email Marketing Challenges.

Email Marketing 78

Email Marketing Marketing Newsletter Social Media 78

Reid All About it

DECEMBER 6, 2024

Member surveys. Candace Vanderpoel at McKinley Advisors explains what low response rates on member surveys mean and how to improve them. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. Content strategy. More info/register (ASAE members only). More info/register.

Content 213

Content Strategy Revenue Education 213

Higher Logic

MAY 20, 2020

Use Webinars to Communicate. Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Use Webinars to Communicate. Want to learn more about automating your email communications ? Onboard New Members. Run Networking/Online Career Fairs Virtually.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Nonprofit Marketing Guide

JANUARY 29, 2021

We’re finishing it off strong with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have social media image sizes, email marketing campaigns, our communications trends report, and more. And finally, The Things We Think Can Heal or Hurt Us.

Communications 92

Communications Sample Email Marketing Social Media 92

.orgSource

FEBRUARY 4, 2025

Our recent.orgSource Digital Trends Survey reveals several key gaps in how associations are currently using technology to meet member needs and adapt to industry shifts. Prioritize System Integration : Look for solutions that allow your tools to communicate, giving you a complete picture of your members and enabling more effective engagement.

Technology 88

Technology Member Engagement Tools System 88

Higher Logic

MARCH 29, 2018

Clicking is the holy grail for email marketers, making it easy for you to curate the reader’s experience. Based on testing from search marketing expert Ayat Shukairy , you can improve conversion rates up to nine percent by A/B testing your copy. About 69 percent will mark an email as spam based on that subject line.

Email Marketing 209

Email Marketing Content Marketing Examples 209

Aaron Wolowiec

AUGUST 16, 2016

Not only is it my full-time profession, but I’m constantly soaking up stories about new trends, PR disasters, crisis communications and more. Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. But not just anyone can do marketing.

Marketing 133

Marketing Email Marketing Report Content 133

Nonprofit Marketing Guide

MARCH 7, 2012

On Monday, I shared some links to some national polling and survey data to help you learn more about your target audiences. But you’ll probably want to supplement that with a survey of the people on your list. Last year, I worked on a survey of friends and family of missioners serving with Franciscan Mission Service.

Survey 74

Survey Newsletter Content Email Marketing 74

Association Adviser

FEBRUARY 18, 2013

Last month, I attended eM+C’s All About Email LIVE! email marketing conference. A whole day dedicated to improving email? “Email marketing is simple,” you’re thinking. “Email is a workhorse, meant to be quick and cheap, not fancy and time-consuming,” you say.

Email Marketing 60

Email Marketing Marketing Social Media Cost 60

Nonprofit Marketing Guide

NOVEMBER 21, 2014

Join me for some Mixed Links… Please take our 2015 Nonprofit Communications Trends Report Survey ! The more nonprofit professionals who take the survey, the more robust our 2015 Nonprofit Communications Trends Report will be. Take the survey now. Looking for ideas to create better emails?

Communications 72

Communications Survey Email Marketing Social Media 72

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The 2024 survey is now open.

Survey 264

Survey Strategy Project Education 264

Higher Logic

JUNE 4, 2019

Send a survey afterward and include a question asking if they’d like to receive more information on additional courses and content related to the webinar topic – then follow up promptly and send that information their way. Offer resource links to other courses and content within the webinar platform and on the webinar registration page.

Learning Management System 214

Learning Management System Content Course Resources 214

Nonprofit Marketing Guide

FEBRUARY 10, 2021

Do we sound like a broken record yakking on and on about email marketing? We are fired up right now about making sure nonprofits are following email marketing best practices. We’ve pretty much dedicated the entire month of February to email marketing training. Do we care? Not great. (We’ll

Sample 130

Sample Email Marketing eBook Discount 130

.orgSource

NOVEMBER 11, 2024

In our 2024 Digital Trends Survey , we found that while most associations understand the importance of technology, only 25% of respondents rated their staff’s digital literacy as “very good” or “excellent.” Leverage automation to streamline member communication.

Tools 88

Tools Technology Strategy Innovation 88

Reid All About it

OCTOBER 21, 2022

The weekly list of free educational events and resources for the association community…. Survey invite. CEOs and hiring managers use the cover letter as a barometer to gauge a candidate’s ability to effectively communicate. This is an ideal time to showcase your written communication skills to get the job. Host: Feathr.

Revenue 45

Revenue Email Marketing Education Review 45

Reid All About it

OCTOBER 28, 2022

Analyze value to volunteers and market those benefits to increase engagement. Learn steps to leverage a marketing strategy to build a communication plan around volunteer management. Host: ASAE’s Marketing Advisory Council and the Component Relations and Volunteer Management (CRVM) Professionals Advisory Council. .

Blended Learning 39

Blended Learning Email Marketing Revenue Education 39

Nonprofit Marketing Guide

NOVEMBER 2, 2012

It’s that time of year again — lots of people are launching their annual surveys, including us! Yesterday we opened the annual Nonprofit Communications Trends Survey for 2013 and we already have about 200 responses. Take the survey now. Have limited staff and hours to spend on online marketing?

Communications 66

Communications Survey Newsletter Email Marketing 66

Nonprofit Marketing Guide

JANUARY 30, 2015

NTEN is conducting its 9th annual Nonprofit Technology Staffing and Investments survey in order to provide benchmarks and data regarding technology decisions and practices among the nonprofit community. Take the survey for a chance to win a $500 Amazon gift card! Mixed Links Nonprofit Communications' Nonprofit Training.

Communications 65

Communications Email Marketing Social Media Survey 65

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent.

Newsletter 108

Newsletter Tips Email Marketing Social Media 108

Higher Logic

AUGUST 1, 2019

You don't have to test every communication channel to find out the best way to reach your prospects, thanks to data from fellow associations. The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional).

Recruiting 195

Recruiting Recruitment Certificate Discount 195

Nonprofit Marketing Guide

NOVEMBER 20, 2020

Our ability to produce our most popular download – the annual Nonprofit Communications Trends Report – depends entirely on your participation in the annual survey. Please take the survey and you will be invited to a special preview webinar AND entered into a weekly drawing. Nonprofit Training Opportunities for You….

Communications 70

Communications Sample Survey Email Marketing 70

Reid All About it

SEPTEMBER 13, 2024

For their 2024 State of Associations Member Experience (MX) report , Forj surveyed over 1000 association members about membership expectations and experiences. Gain tips and tools to become more strategic, think more strategically and, even more importantly, communicate strategically. Member experience. More info/register.

LMS 270

LMS Revenue Certificate Content 270

A2Z Events

MARCH 26, 2025

Email Marketing Practices Email marketing should also play a cornerstone role in your event promotion. As you build your email list, you have gathered some information about people and their priorities. As you draft your emails, focus on your subject lines and your CTAs.

Strategy 84

Strategy Marketing Social Media Analysis 84

Nonprofit Marketing Guide

SEPTEMBER 21, 2020

This surprised me as our Nonprofit Communications Trends Surveys usually has nonprofit communicators ranking social media as more important than email. If you are in the US or Canada, that number is even bigger with 33% saying that email is the communication tool that most inspires them to give, up two points from 2018.

Social Media 89

Social Media Email Marketing America Report 89

Nonprofit Marketing Guide

DECEMBER 11, 2020

Today is the last day you can take the 2021 Nonprofit Communications Trends Survey. In email marketing news: Do they still love you? Here are 7 Steps to an Email Opt-in Page that Works. And once they are opted in, use these 36 Tried and Tested Email Marketing Tips. It’s time for Mixed Links….

Communications 65

Communications Email Marketing Discount Video 65

Reid All About it

OCTOBER 11, 2019

The weekly list of free educational events and resources for the association community… Dave Lutz of Velvet Chainsaw Consulting says conferences are missing the boat by offering mostly novice or intermediate content. 10 Online Communication & Fundraising Best Practices for Small NGOs. Tue 10/15 at 1 p.m. – More info/register.

DC 50

DC Washington Education Content 50

Reid All About it

DECEMBER 9, 2022

Learn how (and why) to put members at the front, right, and center of your community, how to create an intentional human-focused user experience, how to map your members’ community journeys, and best practices for harnessing storytelling and user-generated content. Vanessa McCrann, Community Engagement Manager, Startup Colorado.

Colorado 39

Colorado Recruiting Recruitment Survey 39

Aaron Wolowiec

AUGUST 16, 2016

Not only is it my full-time profession, but I’m constantly soaking up stories about new trends, PR disasters, crisis communications and more. Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. But not just anyone can do marketing.

Marketing 100

Marketing Email Marketing Report Content 100

Nonprofit Marketing Guide

AUGUST 19, 2011

Let’s unwind with a few mixed links – good stuff for nonprofit communicators. Finally, NTEN is looking for nonprofits like yours to take part in a survey about the tools you use to manage how you interact with donors, volunteers, activists, and supporters. October 4: Getting Started with Email Marketing and Fundraising.

Communications 70

Communications Charlotte Social Media Newsletter 70

Nonprofit Marketing Guide

DECEMBER 8, 2020

We’ll be closing the survey for the 2021 Nonprofit Communications Trends Report soon. Please take the survey now and be a part of the report! While the full 2021 Nonprofit Communications Trends Report won’t be released until mid-January, I thought I’d share some preliminary data with you.

Email Marketing 84

Email Marketing Survey Social Media Report 84

Nonprofit Marketing Guide

JUNE 18, 2021

Let’s finish it off with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have tips on spotting a performative nonprofit, internal communications, and social media plus some survey results and what to do now. Catch Up on Our Content from This Week….

Communications 67

Communications Social Media Class Survey 67

Nonprofit Marketing Guide

NOVEMBER 18, 2019

What about your email marketing plans for next year? How often do you send your email newsletter? These are just some of the questions we are asking for our Annual Nonprofit Communications Trends Survey and we need to hear from you. Do you use Facebook Groups? Instagram Stories? Streaming video?

Communications 55

Communications Social Media Survey Email Marketing 55

Nonprofit Marketing Guide

DECEMBER 7, 2011

I’m a member of EARN’s first-ever communications team, and we’re thinking strategically about what roles and functions we’ll need to fill for the coming year. I was wondering if you’d be willing to share any insights or resources into how best to setup a communications team at a nonprofit.

Team 73

Team Communications San Francisco Social Media 73