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However, you can only maximize the benefits of emailmarketing to your event when you employ specific engagement strategies. In this guide, you’ll find out how and why you should: Optimize your email content. Gather important data from your email campaigns. Target communications to segmented member groups.
Email is an important component of any modern marketing strategy. But, emailmarketing on its own can only do so much. Trying to look at your members’ engagement using emailmarketing is like seeing the world without glasses. Sure, you can personalize the emails by inserting their name, but that ’s about it.
Only a few have integrated AI into their operations, primarily in marketing and communications. Hear about real-world examples for leveraging data from your emailmarketing, community, AMS, educational programs, and more. Per the report, most associations are in the discovery or planning phase of AI adoption.
.* – MarketingMindshare: Measuring Marketing ROI Join a conversation on how your association is assessing the impact of your marketing efforts. Whether you’re in marketing, communications, technology, or another department, this event is designed to provide you with actionable knowledge and networking opportunities.
As technology continues to shape member expectations and operational efficiencies, associations that lag are at risk of becoming obsolete. Our recent.orgSource Digital Trends Survey reveals several key gaps in how associations are currently using technology to meet member needs and adapt to industry shifts.
The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. 10 Association Communications Stats + Membership Tips.
If youre embarking on an AMS project, start your research by reviewing 108 Ideaspaces list of issues to consider when selecting an association management system (AMS) , such as reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change.
Our problem is in the real world where humanistic thinking is in decline because of algorithmic, finance-driven thinking and the manipulative dysfunctionality of technology. | Explore a strategic approach to reimagining your association’s technology infrastructure. 6 Event Marketing Fails (And How to Fix All 6!)
A new survey of emailmarketers reveals an explosion of use of AI, with plenty of room for growth in the future. The report by emailmarketing firm RPE Origin , released earlier this month, is based on a survey of more than 100 enterprise marketing professionals about their email practices.
We all know it’s true: technology is becoming more vital with each passing day. As useful (and addictive ) as technology can be, many nonprofits still don’t know how to reap the full benefits of their various software platforms. Online community and marketing tools open up communications with your supporters.
When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. Effective communication is all about managing expectations. Use member data to strengthen communication. We need to unite generations to focus on moving forward together.” –Kim
A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. 5 Secrets of EmailMarketing Geniuses. Sze Pak Ng, Community Engagement Specialist, Matchbox Virtual Media.
For your association’s member businesses, this may mean mastering new emerging technologies in your industry or even hitting specific success metrics within their own internal processes. We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses.
Mon 1/8 at 1 p.m.* – 10 Website and EmailMarketing Best Practices for Small Nonprofits. Hear tips for growing your email list. Hear real-world examples of business leaders and brands that understand the secret of actionable communication. Jim Lynch, Senior Writer, Nonprofit and Library Technology at TechSoup.
The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. It covers strategy, tactics, technology, AI and more in a post, not a download. Host: Association Women Technology Champions Tue 12/10 at 12 p.m.
Emailmarketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. According to the report, email volume rose nearly 12 percent from 2014.
Emailmarketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. According to the report, email volume rose nearly 12 percent from 2014.
In today’s rapidly evolving digital landscape, one of the biggest challenges associations face is ensuring their workforce has the skills necessary to thrive in an age of technology. Digital literacy is now a foundational skill, and the ability to leverage technology will determine the future success of your organization.
From the rise of the hybrid event model, rapidly emerging technologies, increased online communities, wider global reach and new revenue streams, one thing is certain, the future will open up more opportunities for events than ever before. Meaningful Engagement: Communicating with Your Members in Troubled Times.
Use Webinars to Communicate. Showcase Benefits of Technology. Use Webinars to Communicate. Want to learn more about automating your emailcommunications ? Check out the Ultimate Guide to Marketing Automation, available below. Showcase Benefits of Technology. Onboard New Members. Let’s dive in.
Hosts: ASAE Communications Professionals Advisory Council, Membership Marketing Advisory Council and Meetings & Events Advisory Council. Facilitators: Alexandra Bradley, Director of Communications and Engagement, American College of Osteopathic Family Physicians. Host: Community IT. EmailMarketing Workshop.
Tue 5/7 at 12 p.m.* – Communicating Data with Stakeholders. Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. Hear about an organization utilizing the power of integrated technology to grow, retain, and strengthen their connection to members. Host: ASAE.
Gain tips and tools to become more strategic, think more strategically and, even more importantly, communicate strategically. Learn how one association used personalized communications to gather data that boosted member retention, non-dues revenue, and year-round member engagement. More info/register. But how do you get it?
The rapid-fire technological invention we are experiencing is exciting, filled with controversy, and laced with more than a little fear. AI is probably the most transformative technology in the history of humanity. We can use technology to strengthen those bonds. Technology provides numerous opportunities for a nutritious diet.
Mon 1/8 at 1 p.m.* – 10 Website and EmailMarketing Best Practices for Small Nonprofits. Hear tips for growing your email list. Hear real-world examples of business leaders and brands that understand the secret of actionable communication. Jim Lynch, Senior Writer, Nonprofit and Library Technology at TechSoup.
The weekly list of free educational events and resources for the association community…. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder, Event Technology Consulting. Survey invite. Fri 10/21 at 12 p.m.
Recent data shows that: The average email open rate (across all industries) is 16.19%. The average email open rate for the Civic/Social Membership industry (e.g., If your target audience has opted into your communications, the open rate should be on the higher end. Tip #1: Allow for Email Opt-in + Topic Selection.
They sent one-off emails where needed and the same content to everyone due to technology and staff limitations. To be effective today, the association knew they needed a member communication strategy that delivered a personal and valuable experience to members. Personalized member communication.
10 Online Communication & Fundraising Best Practices for Small NGOs. Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic emailmarketing, and current trends in online fundraising and social media. Tue 10/15 at 1 p.m. –
In some of these cases, technology and common sense can save the day and, in others, you might have to knock some sense into your board. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting.
He explains both these concepts, clears up misconceptions about AI, describes Web3’s relationship with blockchain technology and suggests how you can start experimenting with each technology. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events.
We are proud our technology has been nominated in two categories at the Event Tech Awards. Our Engage Scanner app and accompanying handheld scanner solution has been re-purposed to deliver a lead capture service to consumer events leading to our nomination for ‘Best Ticketing Technology’.
Your goal should be to demonstrate how the community aligns with and leads to achieving the goals of your association’s strategic plan. This is how you can prove your new member community will be a valuable technology investment. Looking to personalize and target your emailcommunications strategy to different member segments?
Learn how to identify key issues that are affecting your community’s performance, craft strategies to get things back on track, and measure the impact of your approach. Host: Fridays@4 Speaker: Catherine Hackney, founder, Confident Communities Consulting Mon 8/19 at 8 a.m. More info/register. More info/register. More info/register.
I just ordered Tech Success for Associations , a new release (free for ASAE members) from the ASAE Foundation’s Technology Success and Readiness Study. EmailMarketing in 2017: Trends, Data and Best Practices. See what emailmarketing strategies and tactics work based on responses from over a hundred marketing professionals.
I just ordered Tech Success for Associations , a new release (free for ASAE members) from the ASAE Foundation’s Technology Success and Readiness Study. EmailMarketing in 2017: Trends, Data and Best Practices. See what emailmarketing strategies and tactics work based on responses from over a hundred marketing professionals.
Emails from associations are being opened less often even while experiencing higher click rates, according to a new report, suggesting that there are more opportunities for associations to improve personalization and calls to action. According to the report, average open rates fell to 35.6 percent last year, compared to 38.2 percent in 2023.
A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Such technology is also key to restoring confidence in meetings and events. – How to Personalize 5 Must-Have Email Templates.
we are looking for a Content Manager to handle the overall management of content for marketing, communication and PR perspectives. Minimum experience of two years in the tasks described above, especially in technology, B2B or SaaS companies. ? EventsCase ?we Requirements: ? What’s on offer: .
When deciding how frequently to send email, consider these five factors that impact how often members will want to hear from you. The post EmailMarketing: Finding a Frequency that is Just Right. For more about this topic, click on the headline.
Communication Audits, Analysis & Answers Conducting a communication audit of emails, websites, social media pages and other tools is an important exercise to ensure that your organization presents itself in a positive, on-brand voice. Learn how to conduct a communication audit and what to do with the results.
not a techie) in charge of selecting and implementing technology, you need to know a bit about APIs. Remote work technology. They recently shared a list of must-have technology for remote work along with tips for selection and implementation. Host: Brandt Krueger, founder Event Technology Consulting. Hybrid work.
With all these conversations about artificial intelligence, it might be overwhelming to consider where to begin or how to utilize it as social impact communicator. But if you asked me, the often overworked and understaffed marketing team has just been given a gift. Okay, but what the heck is AI, you might ask.
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