Reid All About it

JANUARY 10, 2025

Our problem is in the real world where humanistic thinking is in decline because of algorithmic, finance-driven thinking and the manipulative dysfunctionality of technology. | Explore a strategic approach to reimagining your association’s technology infrastructure. 6 Event Marketing Fails (And How to Fix All 6!)

Case Study 252

Case Study Education Strategy Content 252

Associations Now

SEPTEMBER 26, 2023

A new survey of email marketers reveals an explosion of use of AI, with plenty of room for growth in the future. The report by email marketing firm RPE Origin , released earlier this month, is based on a survey of more than 100 enterprise marketing professionals about their email practices.

Email Marketing 118

Email Marketing Survey Marketing Tools 118

Higher Logic

OCTOBER 12, 2017

We all know it’s true: technology is becoming more vital with each passing day. As useful (and addictive ) as technology can be, many nonprofits still don’t know how to reap the full benefits of their various software platforms. Online community and marketing tools open up communications with your supporters.

Technology 179

Technology Strategy Software Tools 179

Higher Logic

JANUARY 31, 2019

When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. Effective communication is all about managing expectations. Use member data to strengthen communication. We need to unite generations to focus on moving forward together.” –Kim

Communications 184

Communications millennials Tips Software 184

Reid All About it

MAY 21, 2021

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. 5 Secrets of Email Marketing Geniuses. Sze Pak Ng, Community Engagement Specialist, Matchbox Virtual Media.

San Jose 369

San Jose Email Marketing Strategy millennials 369

Blue Sky eLearn

FEBRUARY 4, 2020

For your association’s member businesses, this may mean mastering new emerging technologies in your industry or even hitting specific success metrics within their own internal processes. We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses.

Organization 270

Organization LMS Software Social Media 270

Reid All About it

JANUARY 4, 2019

Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Hear tips for growing your email list. Hear real-world examples of business leaders and brands that understand the secret of actionable communication. Jim Lynch, Senior Writer, Nonprofit and Library Technology at TechSoup.

Washington 285

Washington Video Social Media DC 285

Reid All About it

DECEMBER 6, 2024

The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. It covers strategy, tactics, technology, AI and more in a post, not a download. Host: Association Women Technology Champions Tue 12/10 at 12 p.m.

Content 213

Content Strategy Revenue Education 213

Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. According to the report, email volume rose nearly 12 percent from 2014.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. According to the report, email volume rose nearly 12 percent from 2014.

Marketing 140

Marketing Email Marketing Newsletter Report 140

.orgSource

NOVEMBER 11, 2024

In today’s rapidly evolving digital landscape, one of the biggest challenges associations face is ensuring their workforce has the skills necessary to thrive in an age of technology. Digital literacy is now a foundational skill, and the ability to leverage technology will determine the future success of your organization.

Tools 88

Tools Technology Strategy Innovation 88

Reid All About it

NOVEMBER 20, 2020

From the rise of the hybrid event model, rapidly emerging technologies, increased online communities, wider global reach and new revenue streams, one thing is certain, the future will open up more opportunities for events than ever before. Meaningful Engagement: Communicating with Your Members in Troubled Times.

Certificate 370

Certificate System Dallas Recruiting 370

Higher Logic

MAY 20, 2020

Use Webinars to Communicate. Showcase Benefits of Technology. Use Webinars to Communicate. Want to learn more about automating your email communications ? Check out the Ultimate Guide to Marketing Automation, available below. Showcase Benefits of Technology. Onboard New Members. Let’s dive in.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Reid All About it

FEBRUARY 12, 2021

Hosts: ASAE Communications Professionals Advisory Council, Membership Marketing Advisory Council and Meetings & Events Advisory Council. Facilitators: Alexandra Bradley, Director of Communications and Engagement, American College of Osteopathic Family Physicians. Host: Community IT. Email Marketing Workshop.

Revenue 370

Revenue North Carolina Leadership Technology 370

Reid All About it

OCTOBER 4, 2024

Host: Amazon Web Services (AWS) Speakers: Niraj Swami, Conservation Technology Strategy & Enablement, The Nature Conservancy Sami Hassanyeh, SVP Digital Strategy & Membership, AARP Sherrie Caltagirone, Founder & Executive Director, Global Emancipation Network Tue 10/8 at 12 p.m. More info/register. More info/register.

NJ 258

NJ Email Marketing System Education 258

Reid All About it

MAY 3, 2019

Tue 5/7 at 12 p.m.* – Communicating Data with Stakeholders. Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. Hear about an organization utilizing the power of integrated technology to grow, retain, and strengthen their connection to members. Host: ASAE.

Tucson 262

Tucson Phoenix Products Member Engagement 262

Reid All About it

SEPTEMBER 13, 2024

Gain tips and tools to become more strategic, think more strategically and, even more importantly, communicate strategically. Learn how one association used personalized communications to gather data that boosted member retention, non-dues revenue, and year-round member engagement. More info/register. But how do you get it?

LMS 270

LMS Revenue Certificate Content 270

.orgSource

SEPTEMBER 10, 2024

The rapid-fire technological invention we are experiencing is exciting, filled with controversy, and laced with more than a little fear. AI is probably the most transformative technology in the history of humanity. We can use technology to strengthen those bonds. Technology provides numerous opportunities for a nutritious diet.

Technology 100

Technology Social Media Case Study Tools 100

Reid All About it

DECEMBER 21, 2018

Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Hear tips for growing your email list. Hear real-world examples of business leaders and brands that understand the secret of actionable communication. Jim Lynch, Senior Writer, Nonprofit and Library Technology at TechSoup.

Email Marketing 175

Email Marketing Social Media Library millennials 175

Reid All About it

OCTOBER 21, 2022

The weekly list of free educational events and resources for the association community…. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder, Event Technology Consulting. Survey invite. Fri 10/21 at 12 p.m.

Revenue 45

Revenue Email Marketing Education Review 45

Higher Logic

MAY 8, 2019

Recent data shows that: The average email open rate (across all industries) is 16.19%. The average email open rate for the Civic/Social Membership industry (e.g., If your target audience has opted into your communications, the open rate should be on the higher end. Tip #1: Allow for Email Opt-in + Topic Selection.

Tips 166

Tips Email Marketing Newsletter Communications 166

Higher Logic

JUNE 26, 2020

They sent one-off emails where needed and the same content to everyone due to technology and staff limitations. To be effective today, the association knew they needed a member communication strategy that delivered a personal and valuable experience to members. Personalized member communication.

Recruiting 156

Recruiting Recruitment Email Marketing Member Engagement 156

Reid All About it

OCTOBER 11, 2019

10 Online Communication & Fundraising Best Practices for Small NGOs. Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media. Tue 10/15 at 1 p.m. –

DC 50

DC Washington Education Content 50

Reid All About it

MAY 7, 2021

In some of these cases, technology and common sense can save the day and, in others, you might have to knock some sense into your board. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting.

Technology 370

Technology Strategy St. Louis System 370

Reid All About it

OCTOBER 28, 2022

He explains both these concepts, clears up misconceptions about AI, describes Web3’s relationship with blockchain technology and suggests how you can start experimenting with each technology. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events.

Blended Learning 39

Blended Learning Email Marketing Revenue Education 39

Event Industry News

NOVEMBER 1, 2018

We are proud our technology has been nominated in two categories at the Event Tech Awards. Our Engage Scanner app and accompanying handheld scanner solution has been re-purposed to deliver a lead capture service to consumer events leading to our nomination for ‘Best Ticketing Technology’.

Technology 71

Technology Software Email Marketing System 71

Higher Logic

MAY 29, 2020

Your goal should be to demonstrate how the community aligns with and leads to achieving the goals of your association’s strategic plan. This is how you can prove your new member community will be a valuable technology investment. Looking to personalize and target your email communications strategy to different member segments?

Social Media 254

Social Media Member Engagement Tools Revenue 254

Reid All About it

AUGUST 16, 2024

Learn how to identify key issues that are affecting your community’s performance, craft strategies to get things back on track, and measure the impact of your approach. Host: Fridays@4 Speaker: Catherine Hackney, founder, Confident Communities Consulting Mon 8/19 at 8 a.m. More info/register. More info/register. More info/register.

America 264

America Strategy Content Social Media 264

Reid All About it

JANUARY 6, 2017

I just ordered Tech Success for Associations , a new release (free for ASAE members) from the ASAE Foundation’s Technology Success and Readiness Study. Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

I just ordered Tech Success for Associations , a new release (free for ASAE members) from the ASAE Foundation’s Technology Success and Readiness Study. Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Associations Now

FEBRUARY 11, 2025

Emails from associations are being opened less often even while experiencing higher click rates, according to a new report, suggesting that there are more opportunities for associations to improve personalization and calls to action. According to the report, average open rates fell to 35.6 percent last year, compared to 38.2 percent in 2023.

Report 54

Report Email Marketing Content Newsletter 54

Reid All About it

APRIL 30, 2021

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Such technology is also key to restoring confidence in meetings and events. – How to Personalize 5 Must-Have Email Templates.

Education 354

Education Technology Strategy Revenue 354

Event Industry News

JANUARY 14, 2021

we are looking for a Content Manager to handle the overall management of content for marketing, communication and PR perspectives. Minimum experience of two years in the tasks described above, especially in technology, B2B or SaaS companies. ? EventsCase ?we Requirements: ? What’s on offer: .

Content 129

Content Press Release Case Study Email Marketing 129

Association Adviser

APRIL 12, 2016

When deciding how frequently to send email, consider these five factors that impact how often members will want to hear from you. The post Email Marketing: Finding a Frequency that is Just Right. For more about this topic, click on the headline.

Email Marketing 60

Email Marketing Marketing Communications Technology 60

Reid All About it

SEPTEMBER 20, 2024

Communication Audits, Analysis & Answers Conducting a communication audit of emails, websites, social media pages and other tools is an important exercise to ensure that your organization presents itself in a positive, on-brand voice. Learn how to conduct a communication audit and what to do with the results.

LMS 264

LMS Revenue Certificate Content 264

Reid All About it

MAY 14, 2021

not a techie) in charge of selecting and implementing technology, you need to know a bit about APIs. Remote work technology. They recently shared a list of must-have technology for remote work along with tips for selection and implementation. Host: Brandt Krueger, founder Event Technology Consulting. Hybrid work.

Technology 341

Technology Strategy St. Louis Tips 341

Nonprofit Marketing Guide

MARCH 9, 2023

With all these conversations about artificial intelligence, it might be overwhelming to consider where to begin or how to utilize it as social impact communicator. But if you asked me, the often overworked and understaffed marketing team has just been given a gift. Okay, but what the heck is AI, you might ask.

Communications 90

Communications System Content Social Media 90