Higher Logic

MAY 13, 2020

Communicating a compelling value proposition. Create a digital space for them to engage, and then use intentional, targeted communication to build a personalized experience for each one of them, reaching them with relevant content at the right time and place. Here’s just one example: Using community data to create relevant programming.

Tools 296

Tools Communications Email Marketing Recruiting 296

Higher Logic

MARCH 12, 2019

If so, interdepartmental silos might be keeping you from an effective member communications schedule. Member communications often hover between extremes like this - too much and too little, or both. But too often, departmental silos and lack of communication tip the balance toward extremes. Use the same communication tools.

Communications 174

Communications eBook Tools Member Engagement 174

Nonprofit Marketing Guide

APRIL 25, 2024

Nonprofit email marketing is still a great way for nonprofits to reach the right people with the right message at the right time. It’s a great tool especially when you connect your email engagement work to your nonprofit’s big mission goals. But nonprofit email marketing can be complicated!

Email Marketing 103

Email Marketing Resources Tips Marketing 103

Associations Now

APRIL 23, 2020

While you might be focused on your external messaging at the moment, email is an important channel for your employees as well—especially when all-hands meetings are harder to organize. Email marketing is an increasingly important slice of the marketing pie. Enable two-way communication.

Email Marketing 122

Email Marketing Strategy Marketing Communications 122

Blue Sky eLearn

FEBRUARY 4, 2020

We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Communicate digitally to disseminate information. Luckily, there are digital tools designed specifically to help you through the process! Email marketing software.

Organization 270

Organization LMS Software Social Media 270

Reid All About it

JANUARY 10, 2025

Go beyond connecting job seekers to employers by delivering career insights, resources, advice and a career path tool. Membership marketing. Tony Rossell at Marketing General Inc. reminds us that membership marketing tools have changed over the years, but effective marketing principles remain the same.

Case Study 252

Case Study Education Strategy Content 252

Reid All About it

FEBRUARY 7, 2025

Snack pack How to ensure your association’s communications cut through the inbox clutter. Sherry Budziak,orgSource Five data-backed methods to improve your associations marketing | Brianna Martin, Mighty Citizen via ASAE Never use American Express for test purchases. Learn how to make the most of these emerging tools.

Chicago 275

Chicago Revenue Education Member Engagement 275

Association Adviser

NOVEMBER 8, 2023

Email marketing, however, remains a powerful tool for businesses to engage with their audience effectively. When executed strategically, email marketing goes beyond mere promotional content; it becomes a channel for building meaningful […]

Email Marketing 88

Email Marketing Marketing Tools Content 88

Reid All About it

MAY 21, 2021

At LeadershipNow, Lance Mortlock explains the difference between scenario planning and forecasting , and offers six questions to help you identify which tool will provide the outcomes your association needs. Join us for an engaging discussion, interactive Q&A and useful tools to help give you the edge when pursuing your next promotion.

San Jose 369

San Jose Email Marketing millennials Strategy 369

Higher Logic

JANUARY 31, 2019

When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. Effective communication is all about managing expectations. Use member data to strengthen communication. We need to unite generations to focus on moving forward together.” –Kim

Communications 184

Communications millennials Tips Software 184

.orgSource

FEBRUARY 4, 2025

Its no longer enough to simply keep up, associations must stay proactive in integrating digital tools and strategies. Limited Integration Between Systems : If your CRM, email marketing, and membership databases dont communicate with each other, you may be missing opportunities for efficient, personalized member engagement.

Technology 88

Technology Member Engagement Tools System 88

ISAE

FEBRUARY 4, 2025

Associations should be aware of a wide range of software, from tools that deliver interactive content to event management platforms to solutions focused on engaging members. While your organization likely doesnt need every tool available, expanding your tech stack might be the answer to scaling your association.

Tools 40

Tools LMS Software Learning Management System 40

Reid All About it

JANUARY 4, 2019

Billhighway invited 16 component relations professionals to talk at the Association Component Exchange (CEX) about their favorite chapter tech tools for: Collecting chapter information and data. Tony Rossell at Marketing General Inc. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits.

Washington 285

Washington Video Social Media DC 285

.orgSource

NOVEMBER 11, 2024

The organizations that will lead the future are those that invest in their people, equipping them with the tools and knowledge they need to excel in a tech-driven environment. AI and digital tools allow associations to personalize member experiences and engage them in more meaningful ways. Why Upskilling is Critical for Associations 1.

Tools 88

Tools Technology Strategy Innovation 88

Higher Logic

MAY 29, 2020

The engagement data generated by your community can help your membership team determine who is likely to renew and who is at risk. Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members. Where community fits in: Add new, high-traffic advertising space.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Reid All About it

OCTOBER 4, 2024

The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. Not-So-Everyday AI: 7 AI Tools Every Association Professional Should Know Learn about InVideo, Gamma, Mindsmith, HeyGen, Fotor, ChatGPT, MyGPT, and Chatbot Builder. Association AI. 1 CAE credit. 1 CAE credit.

NJ 258

NJ Email Marketing System Education 258

Nonprofit Marketing Guide

DECEMBER 28, 2020

We have some new freebies for you, but let’s kick of the week with something tried and true… The 2021 Nonprofit Communications Trends Report. They answered these and other questions: How would you rate the overall effectiveness of your nonprofit’s communications in 2020?

Report 116

Report Communications Social Media Email Marketing 116

Reid All About it

AUGUST 16, 2024

Lunch and Learn: Marketing AI Show & Tell Join us for a little show and tell about Marketing AI tools. Host: ASAE Marketing Professionals Community. Witness the power of AI tools through live demonstrations, showcasing their impact on real-world scenarios. More info/register (ASAE members only).

America 264

America Strategy Content Social Media 264

Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. In addition, the report revealed email relevancy is top of mind for subscribers.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. In addition, the report revealed email relevancy is top of mind for subscribers.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Nonprofit Marketing Guide

JUNE 11, 2021

Find out How to Supercharge Your Email Marketing with Video. Is This the End of Email Open Rate Tracking? Communications Director Mentoring Program. We just opened registration for the next session of our Mentoring Program for Nonprofit Communications Directors. FREE WEBINAR] How to Raise Awareness for Your Cause.

Communications 116

Communications Class Email Marketing Newsletter 116

Reid All About it

MAY 3, 2019

Tue 5/7 at 12 p.m.* – Communicating Data with Stakeholders. Tech Tools to Make You Immediately More Productive. Hear about 20+ helpful freemium, low-cost, and game-changing solutions out there to make your job easier—tools that can automate your workday and make connecting online easier. Tue 5/7 at 1 p.m. 1 CAE credit.

Tucson 262

Tucson Phoenix Products Member Engagement 262

Nonprofit Marketing Guide

JANUARY 8, 2021

I still have the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising though. This week I have some more trends and tips for 2021, email marketing ideas, free Google tools and more. Learn How to Start and Manage Your Nonprofit Email Marketing Calendar.

Communications 97

Communications Discount Class Email Marketing 97

Nonprofit Marketing Guide

AUGUST 20, 2024

We love to see nonprofit communications teams grow! I always do a little dance in my chair when someone in our community says they’ve been approved to hire a new comms team member. But then the question becomes, what should that new communications hire do? How should we write that job description?

Communications 97

Communications Team Project Email Marketing 97

Reid All About it

DECEMBER 6, 2024

Discover new tools that can reduce time-consuming activities and unlock pockets of growth. Learn actionable strategies for creating seamless and impactful experiences for speakers, including effective content management, communication practices, and capturing feedback to foster ongoing relationships. More info/register. 1 CAE credit.

Content 213

Content Strategy Revenue Education 213

Reid All About it

SEPTEMBER 13, 2024

Gain tips and tools to become more strategic, think more strategically and, even more importantly, communicate strategically. Witness the power of AI tools through live demonstrations, showcasing their impact on real-world scenarios. Should you first focus on tools rather than projects? More info/register.

LMS 270

LMS Revenue Certificate Content 270

Nonprofit Marketing Guide

SEPTEMBER 24, 2021

Apple’s Mail Privacy Protection Is Here: What It Actually Means for Email Marketers and What to Do Now. Here are 24 Infographic Design Tools to Help You Create Your Own Infographics [Infographic]. Farra Trompeter chats with Mica Bevington to show you how you can use donor personas to guide your communications.

Communications 104

Communications Tips Class Email Marketing 104

Nonprofit Marketing Guide

AUGUST 20, 2021

This week we have how to make a TikTok, a new podcast to listen to, fundraising tips, social media monitoring tools and more. Hubspot has The Ultimate List of Email Marketing Stats for 2021. Hootsuite put together a list of the Best Social Media Monitoring Tools to Save You Time. Wanting to get into Tik Tok? Register Now.

Communications 99

Communications Class Social Media Tips 99

A2Z Events

MARCH 26, 2025

Tools and templates that will lay out your campaigns and help you organize your budget to make the best possible use of every dollar will help tremendously. Step 3 – Build a Strong Event Brand and Messaging To work well with your targeted marketing plan, you also need strong event messaging.

Strategy 84

Strategy Marketing Social Media Analysis 84

HighRoad Solution

SEPTEMBER 26, 2018

At HighRoad Solution we are often asked “what is the difference between marketing automation and email marketing and how can my organization benefit by utilizing both?”. Right now, most associations are communicating with their membership mainly with one message-to-all type communication.

Email Marketing 60

Email Marketing Marketing Video Software 60

Membersuite

SEPTEMBER 8, 2016

. One of the many things that makes email marketing such a valuable piece of an organization’s overall marketing strategy is the access to reporting metrics that it provides. How many other communications tools provide instantaneous feedback as to how well a message is delivered and engaged with?

Email Marketing 60

Email Marketing Marketing Tools Report 60

Nonprofit Marketing Guide

JANUARY 7, 2022

Marketing Predictions and Trends for 2022 from Around the Internet. Nonprofit Communications or Marketing Teams: Everything You Need to Know. January 11: Communications Planning That Works Master Class with Kivi Leroux Miller. January 20: Nonprofit Communications Trends for 2022 with Kivi Leroux Miller.

Communications 87

Communications Email Marketing Class Video 87

Reid All About it

OCTOBER 11, 2019

10 Online Communication & Fundraising Best Practices for Small NGOs. Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media. Host: Community Brands.

DC 50

DC Washington Education Content 50

Higher Logic

OCTOBER 12, 2017

Between donation tools, donor or member management software, online community platforms, and other technological tools, it’s easy to become overwhelmed with all the capabilities and forget to make the most of these amazing solutions. Online community and marketing tools open up communications with your supporters.

Technology 179

Technology Strategy Software Tools 179

Reid All About it

OCTOBER 21, 2022

CEOs and hiring managers use the cover letter as a barometer to gauge a candidate’s ability to effectively communicate. This is an ideal time to showcase your written communication skills to get the job. Speakers: Dana Hamer, Director of Marketing & Member Engagement, American Urological Association. More info/register.

Revenue 45

Revenue Email Marketing Education Review 45

Nonprofit Marketing Guide

FEBRUARY 18, 2022

This week we have more bad news for email open rates, giving data for 2021, how to get started with TikTok, LinkedIn tips, how to say you’re sorry and more. It’s time for Mixed Links… Are Your Email Marketing Metrics Being Impacted by Gmail Prefetching Images? Catch Up on Our Content from this Week….

Communications 90

Communications Tips Class Email Marketing 90

Association Adviser

FEBRUARY 18, 2013

Last month, I attended eM+C’s All About Email LIVE! email marketing conference. A whole day dedicated to improving email? “Email marketing is simple,” you’re thinking. “Email is a workhorse, meant to be quick and cheap, not fancy and time-consuming,” you say.

Email Marketing 60

Email Marketing Marketing Social Media Cost 60