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The weekly list of free educational events and resources for the association community Life cannot be delegated. Only a few have integrated AI into their operations, primarily in marketing and communications. Gen Z and events. Host: Momentive Software *All events are online at Eastern Standard Time unless otherwise noted.
even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. That goes for businesses, too.
The weekly list of free educational events and resources for the association community The more that you read, the more things you will know. Socialmedia for associations. Amanda Brahlek at Parthenon Management Group shares a useful review of socialmedia platforms, metrics, and trends , with a focus on Bluesky.
Planning an event requires carefully coordinating with countless people to ensure that your speakers, food, venue, and activities create a memorable experience. The key to achieving this objective is having an effective event marketing strategy. The key to achieving this objective is having an effective event marketing strategy.
The weekly list of free educational events and resources for the association community Looking forward. Please take 10 minutes to contribute to our communitys understanding of what associations face in a complex and dynamic world. Fundamentals of Message Design Workshop Ready to unlock the secrets of persuasive communication?
Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and socialmedia apps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology. Who is your event for? You can also make sure your events look good.
The weekly list of free educational events and resources for the association community The voice of beauty speaks softly; it creeps only into the most fully awakened souls. Friedrich Nietzsche Socialevents. We are obligated to create the social world we want. Do your members want more socialevents?
Every event planner knows that audience engagement is key to event success. There are a few tried and true strategies: book top-level speakers, invest in an event app to increase engagement onsite, and provide them with plenty of networking opportunities. Well, location matters when it comes to event engagement as well.
Socialmedia is an essential tool for associations to foster vibrant online communities and strengthen connections with their members. Using social platforms effectively, associations can create places where members feel engaged, valued, and connected to a larger mission.
Never forget that their continued support is conditional on the exchange of extra resources, events, and opportunities. Funny enough, one of the most important steps in the event lifecycle is often one of the most overlooked. Keep in mind that not even the best events can succeed without strong attendance.
Developing engaging socialmedia for events is all about connecting with your audience. The Project Management Institute developed a successful socialmedia campaign for its recent conference by giving creative freedom to staff, embracing an informal approach, and providing opportunities for members to participate.
Earlier today, we presented a new webinar on the big socialmedia trends that are most important for nonprofit communicators to see and embrace. Across all socialmedia (not just nonprofits), the most engaging type of content is short-form video. Every nonprofit communicator knows they need to do more video, but.
The weekly list of free educational events and resources for the association community… “You can never be wise unless you love reading.” Conference/event evaluations. Do you use the same event evaluation questions year and year? Samuel Johnson AWTC awards. Do you use all the data you collect? Ok, and then what?
We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Communicate digitally to disseminate information. Socialmedia platforms. Communicate digitally to disseminate information. Make the most of integrations.
“What should I post on socialmedia?” To help answer that question and to see if it lines up with best practices, we asked nonprofit communicators to tell us how often you share different types of content on socialmedia. Does this content align with what socialmedia users want?
The weekly list of free educational events and resources for the association community… “Wild is the music of the autumnal winds amongst the faded woods.” Fascinating You never grow old at the table At a recent catered family event, the chicken marsala was fine, but not outstanding. William Wordsworth Hurricane recovery.
I have a love/hate relationship with socialmedia. Of course, deciding what to post to socialmedia should follow the same process you use for any communications channel: Does it fit in your overall strategies and goals? But it’s HARD to come up with socialmedia content on a daily basis.
Where community fits in: Deepen member relationships year-round , not just at meetings or events. The engagement data generated by your community can help your membership team determine who is likely to renew and who is at risk. Looking to personalize and target your email communications strategy to different member segments?
The weekly list of free educational events and resources for the association community… Virtual association survey. Eventcommunications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Host: Event Garde. Membership.
Whether it’s due to conflicting schedules, cost, or travel limitations, there are throngs of people who would love to engage with your brand at an event, but simply cannot attend. However, if show organizers and event marketers hope to expand their event and their brand to new audiences, they still need other ways to reach these people.
The weekly list of free educational events and resources for the association community… Hurricane Helene. Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. AI tool for events. I can’t even fathom the loss of lives—we haven’t yet heard the worst of it.
Businesses can tap into this potential with a mobile app for their events. Meeting and conference attendees increasingly expect ways to engage organizers, presenters, and each other – from the moment they register until months after the event. Mobile Event Apps: No Laptop? Disseminate event information with real-time updates.
The Problem with Using Public SocialMedia Platforms. On the front-end sales line here at Higher Logic, we often hear organizations are happy with using socialmedia platforms as their main line of communication with and between their members. Do You Need a Private Secure Communication Channel? It's YOURS!
The weekly list of free educational events and resources for the association community… If your association has chapters or geographic components (sections, affiliates, local networking groups), please participate in the Chapter Benchmarking Study. Andy Crestodina, Orbit Media Studios ). Christoph Trappe, Meetings Today ).
Like many individuals and organizations in modern society, associations maintain socialmedia profiles for sharing content of interest to their members. Many people assume that social learning emerged with the development of socialmedia, but this is not the case. The 3 C's of Social Learning for Associations.
Enter: Virtual events. Virtual events can boost the consumption of your association’s eLearning content and promote ample engagement. Consider the following: Virtual events allow you to reach more people, as not everyone is able to travel to your annual meeting each year. How to Use Virtual Events to Promote eLearning Programs.
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Use Webinars to Communicate. We're doing weekly events, all about fostering deeper connections between you and your members. Use Webinars to Communicate.
Whether its more straightforward things like content creation – having ChatGPT write a blog post for you – or assistance with optimizing events and the member experience, theres hope that associations can save time and deliver on the value proposition like never before. Pretty great!
The weekly list of free educational events and resources for the association community… “The most important decision you will ever make is to be in a good mood.” Fíonta reminds us of the advantages virtual conferences have over in-person events. Host: ASAE Marketing Professionals Community. Voltaire Chapter ambassadors.
If you’re considering hosting an event or conference for your association, it’s critical that you plan for a few key elements to drive value to your members: Education. Explore this guide to learn how your association can increase the value it provides to members through events. Give your attendees a role to play in the event story.
It can take six months or longer to plan a nonprofit event and market it effectively. Then, the event itself requires careful management and will inevitably face a few challenges. When it’s all said and done, an event planning team may be (understandably) ready for a break, but one final step is always needed: post-event follow-up.
How should you decide which socialmedia metrics your nonprofit should really pay attention to? Sure, you could make a case for tracking every number that the socialmedia companies give you. Step 1: What is the point of your socialmedia work, really? You can buy Reach on socialmedia with ad dollars.
The weekly list of free educational events and resources for the association community…. They make an argument for adding smaller, niche virtual conferences to your event lineup. Here are the educational events scheduled for next week. Host: Brandt Krueger, founder Event Technology Consulting. Niche conferences.
Go beyond viewing traditional demographic segments like young professionals or length of membership and dig deep into behavioral segmentation like members who have never attended an in-person event. How clearly are you communicating these benefits to members? You can do this by sending them surveys or asking at your events.
Looking for socialmedia or newsletter ideas for October? 10/09: Curious Events Day. Or are there any “curious events” related to your organization or cause? Encourage your readers to share what frustrates them on your socialmedia posts or in the comment section on your blog. We have them!
That said, you don’t want to come across as spammy, so spread your communications out, at least a little bit. Not only will this promote your new members, but it will give them content to share on their own socialmedia channels as well. Use socialmedia to welcome your new members. Follow up with a phone call.
The weekly list of free educational events and resources for the association community… Will I see you at ASAE TEC next week? Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. Join AWTC for our biggest event of the year.
The weekly list of free educational events and resources for the association community… On my calendar. James Young at Product Community shares ten revenue-generating product ideas. Post-event attendee engagement. Join me at the virtual.orgCommunity Solutions Day on Wednesday, September 18. Product ideas.
The weekly list of free educational events and resources for the association community… Workforce trends. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. This survey will help them assess inclusivity, equity, and overall well-being in our field.
How you communicate with members and the opportunities you offer directly impact their experience with your organization and the chance that they’ll renew. Keeping best practices for both circumstances in mind is crucial for when in-person and hybrid events become the norm again. Pivoting to a virtual event. Event attendance.
Just as we are seeing more organizations delivering education and certification programs through online Learning Management Systems , there is a growing expectation for organizations to be able to communicate and share knowledge with their customers, members, or employees efficiently and expertly online.
To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. This is where a communications campaign can come in handy. Step 2: Define your audience Understanding your audience can make or break your communications campaign’s success.
The weekly list of free educational events and resources for the association community…. The Vendor Value Manifesto is a must-read for association and event professionals who have anything to do with sponsorship, exhibitions and education. Hybrid events. Here are the educational events scheduled for next week.
After all, members are the lifeblood of your organization: they support your organization’s mission, attend events, and form your community! We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Ready to launch your membership campaign, but wondering where to start?
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