Nonprofit Marketing Guide

APRIL 21, 2022

Earlier today, we presented a new webinar on the big social media trends that are most important for nonprofit communicators to see and embrace. Across all social media (not just nonprofits), the most engaging type of content is short-form video. Every nonprofit communicator knows they need to do more video, but.

Social Media 117

Social Media Newsletter Video Content 117

Blue Sky eLearn

FEBRUARY 4, 2020

We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Communicate digitally to disseminate information. Let’s look at an example. Social media platforms. Communicate digitally to disseminate information.

Organization 270

Organization LMS Software Social Media 270

Associations Now

JANUARY 3, 2024

Developing engaging social media for events is all about connecting with your audience. The Project Management Institute developed a successful social media campaign for its recent conference by giving creative freedom to staff, embracing an informal approach, and providing opportunities for members to participate.

Social Media 116

Social Media Strategy Conference Content 116

Higher Logic

MAY 29, 2020

Your goal should be to demonstrate how the community aligns with and leads to achieving the goals of your association’s strategic plan. This is how you can prove your new member community will be a valuable technology investment. Looking to personalize and target your email communications strategy to different member segments?

Social Media 254

Social Media Member Engagement Tools Revenue 254

Candid

OCTOBER 10, 2023

This GivingTuesday, you may want to try something a little different as part of your social media strategy : Consider social media sharing and engagement as a form of generosity. In this blog, we’ll dive into why social media sharing is useful on GivingTuesday and a great way to encourage generosity.

Social Media 115

Social Media Content Examples Survey 115

Reid All About it

JANUARY 4, 2019

MemberSuite provides examples of these metrics and explains how to use them to spot opportunities as well as problem areas that need improvement. Host: National Institute for Social Media. Presenter: Tim Johnson, owner of Positive Light Media. How close is your association’s IT leader to his description? CAE credit.

Washington 285

Washington Video Social Media DC 285

WBT Systems

AUGUST 30, 2016

Like many individuals and organizations in modern society, associations maintain social media profiles for sharing content of interest to their members. Many people assume that social learning emerged with the development of social media, but this is not the case. The 3 C's of Social Learning for Associations.

LMS 236

LMS Social Media Education Course 236

Candid

AUGUST 21, 2024

That’s the average time viewers will spend on a social media video before they decide to move on. Many have pointed to social media as the cause of our shorter attention spans, although movie and television shots have also become shorter. Social media microlearning experiments at Candid What is microlearning?

Social Media 97

Social Media Tips Video Content 97

Higher Logic

JANUARY 31, 2019

When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. Effective communication is all about managing expectations. Use member data to strengthen communication. We need to unite generations to focus on moving forward together.” –Kim

Communications 184

Communications millennials Tips Software 184

Nonprofit Marketing Guide

FEBRUARY 22, 2023

To be successful on social media, it’s crucial to prioritize… well, being “social”. In fact, if you don’t plan on consistently engaging with your audience, it’s best to stay off social media altogether. By being social, you can create a sense of community and build a loyal following.

Social Media 100

Social Media Content Marketing Strategy 100

NXUnite

FEBRUARY 4, 2025

Getting Attentions guide to nonprofit communications outlines three key aspects of a value proposition: audience needs, benefits received, and brand differentiators. In contrast, a nonprofit specializing in online sales might focus on its web presence and social media outreach. Establish your value proposition.

Products 130

Products Guidelines Revenue Tools 130

Nonprofit Marketing Guide

OCTOBER 26, 2023

Think your nonprofit can’t use humor in your communications? You can absolutely create more engaging and funnier social media posts. No doubt, you are aware of the TSA’s approach to social media: They are reigning champs of federal socials. Think again! Seriously, if the feds can do it, you can.

Social Media 98

Social Media Video Strategy Examples 98

EventMobi: Association Events

JULY 9, 2024

Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and social media apps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology. Social media is their preferred form of entertainment.

Tips 241

Tips Social Media millennials Content 241

Reid All About it

OCTOBER 25, 2024

YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Host: Fridays@4 Speaker: Sheri Singer, founder, Singer Communications Sun 10/27 at 12:30 p.m. Small-staff membership marketing. Membership survey.

Arlington 252

Arlington Revenue Education Strategy 252

Higher Logic

MAY 20, 2020

Use Webinars to Communicate. Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization. Use Webinars to Communicate. Want to learn more about automating your email communications ? Onboard New Members. Capitalize on Sponsorship.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Nonprofit Marketing Guide

JANUARY 20, 2022

If you’re curious about how often other nonprofits communicate on Facebook, Instagram, email, or any other communications channels, we have answers from the 2022 Nonprofit Communications Trends Report. . Communications frequency is one strong indicator of effectiveness. You can download this chart as a one-page PDF.

Communications 104

Communications Social Media Report Review 104

Nonprofit Marketing Guide

APRIL 4, 2023

How should you decide which social media metrics your nonprofit should really pay attention to? Sure, you could make a case for tracking every number that the social media companies give you. Step 1: What is the point of your social media work, really? You can buy Reach on social media with ad dollars.

Social Media 93

Social Media Content Video Marketing 93

Reid All About it

NOVEMBER 1, 2024

Nonprofit Webinar: Considerations for Your Data Licensing Arrangement Whether for social media promotion, member surveys, or email campaigns, a data licensing agreement is often at the center of arrangements concerning the use and transfer of consumer data. They’ll answer your questions on membership related to member communities (e.g.,

Revenue 258

Revenue Education Arlington Committee 258

Candid

JUNE 7, 2023

For example, our preference for video content rings true. As I dug into the advice, I couldn’t help but reflect on the way I engage with nonprofit social media: Is the use of humor and short-form video crucial for brands to grab my attention? Sharing on social media can be viewed as a form of generosity.

Social Media 98

Social Media Video Sample Content 98

Reid All About it

APRIL 10, 2020

Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content. More info/register.

North Carolina 74

North Carolina Content Montana Revenue 74

Association Analytics

MARCH 1, 2023

For example, let’s say your association sold two products (Product A and Product B) last year that brought in the same total revenue – $20,000 each. How clearly are you communicating these benefits to members? Other options to consider are social and community listening. Simply ask your members.

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Revenue How To Products Price 320

Nonprofit Marketing Guide

MAY 11, 2021

. “Many nonprofit leaders, especially those who come to their organizations because of a passionate commitment to a specific cause, mistakenly believe that nonprofit marketing is about nothing more than creating newsletters and social media updates about the good work the nonprofit is doing. It’s what drives your work.

Communications 125

Communications Social Media Newsletter Marketing 125

Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. This is where a communications campaign can come in handy. Step 2: Define your audience Understanding your audience can make or break your communications campaign’s success.

Communications 98

Communications Social Media Tools Team 98

Nonprofit Marketing Guide

SEPTEMBER 26, 2023

Looking for social media or newsletter ideas for October? Encourage your readers to share what frustrates them on your social media posts or in the comment section on your blog. Then stop using it in communications to them!) This is a day to encourage volunteers and community service. We have them!

Social Media 91

Social Media Newsletter Columbus Organization 91

Reid All About it

OCTOBER 11, 2024

Extra credit 8 email newsletter signup forms that convert—useful examples for associations and their industry partners. Whether you’re in marketing, communications, technology, or another department, this event is designed to provide you with actionable knowledge and networking opportunities. More info/register (ASAE members only).

North Carolina 258

North Carolina Revenue Email Marketing Newsletter 258

Higher Logic

JULY 6, 2017

What is particularly amazing is how she sees introverts thriving in social media. Because introverts can, in fact, be some of the most successful social media and online community managers , all despite their tendency to keep to themselves. The Higher Logic User Group’s “Coffee Talk” discussion is one example.

Social Media 204

Social Media Tips Communications Maine 204

Higher Logic

FEBRUARY 21, 2020

Your customers likely interact with you almost entirely online (as they do things like submit support tickets, tag your business profiles on social media, or visit your website), making evaluating your customers’ digital experience a key step on the road to improving it. Are your digital communications tailored to customers’ interests?

eBook 286

eBook Tools Products Review 286

Reid All About it

AUGUST 16, 2024

Discover the secrets behind top-performing advocacy campaigns and learn how to leverage this data to optimize your grassroots communication strategies. Learn about the mechanics behind a Communications or Content Preferences Center, how it differs from the traditional EPC and what associations should plan for in the future.

America 264

America Strategy Content Social Media 264

Spark Consulting

FEBRUARY 14, 2018

That said, you don’t want to come across as spammy, so spread your communications out, at least a little bit. Not only will this promote your new members, but it will give them content to share on their own social media channels as well. Use social media to welcome your new members. Follow up with a phone call.

Social Media 207

Social Media Newsletter Resources Examples 207

WBT Systems

NOVEMBER 8, 2016

Just as we are seeing more organizations delivering education and certification programs through online Learning Management Systems , there is a growing expectation for organizations to be able to communicate and share knowledge with their customers, members, or employees efficiently and expertly online.

Learning Management System 262

Learning Management System Arlington Education Social Media 262

EventMobi: Association Events

JUNE 19, 2024

Or take a small-scale approach and use your pre-event communications to highlight unusual facts about the location where your next industry conference will take place. For example, they’ll be able to make a difference in their industry, connect with other professionals, and develop new skills. You can do something similar.

Strategy 257

Strategy Tips Boston Social Media 257

Higher Logic

NOVEMBER 13, 2018

No matter how you feel about Lady Gaga, her methods are good examples for us to learn from as we work to create member and customer loyalty. One of the best ways to do this is to create community. For example: Lady Gaga’s Little Monster community, now an app , or the Mini Cooper community.). Millennials.

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millennials Austin Texas Examples 241

Nonprofit Marketing Guide

AUGUST 13, 2021

Vu Le shares Common Arguments Used against Community-Centric Fundraising, and Why They Don’t Hold Water. Learn How Video Email Affects Your Audience (and More Content Examples). For more measurement opportunities, here are 2 Social Media Metrics Your Nonprofit Should Be Tracking. Learn more and get your All-Access Pass.

Communications 112

Communications Video Tips Class 112

Reid All About it

DECEMBER 21, 2018

Billhighway provides examples of how associations are using this matrix to quantify (in dollars) the value chapters deliver to their associations. Hear real-world examples of business leaders and brands that understand the secret of actionable communication. Hear tips for growing your email list. More info/register. CAE credit.

Email Marketing 175

Email Marketing Social Media Library millennials 175

Achieve

JANUARY 31, 2022

As a nonprofit marketing or communications specialist, you may have noticed a rising tide of digital fatigue among your supporters when it comes to your organization’s online outreach efforts. . Communication is a foundational element of. Plus, Getting Attention’s guide to nonprofit communications. Social media polls.

Communications 105

Communications Tips Social Media Survey 105

Higher Logic

SEPTEMBER 21, 2017

Everyone knows an online community and website need content, but you’re wasting a lot of time if you create it all from scratch. Work hard on a few great pieces of content, then reshape them into new pieces for different areas in your community and public website or social media accounts. A Community Onboarding Process.

Social Media 189

Social Media Software Video Content 189

Reid All About it

JUNE 28, 2024

Learn how to communicate with members to active them for advocacy, teach them to effectively engage lawmakers, and use social media and new technology to super-charge your advocacy efforts. Find out about the magic question that provides information re alignment, sentiment, and communication opportunities. 1 CAE credit.

LMS 264

LMS Course Member Engagement Education 264