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The Nonprofit Marketing Summit Join us to uncover the core principles that have driven nonprofit success for decades, and dive into the latest innovative technologies to equip your organization with the tools to thrive in 2025. Fundamentals of Message Design Workshop Ready to unlock the secrets of persuasive communication?
Some quick hits before we get to this week’s list of free webinars: Thought leadership is an overused buzzword but it’s also a highly effective marketing strategy. Characteristics of top-performing B2B content marketers. Marketing Charts ). Using Storytelling to Boost Your Nonprofit’s Communications. Agility PR ).
This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Powering Engagement with Persona-Led Marketing. Host: PCMA.
Communications and Fundraising. Kristen Hess of Indiana Humanities has a great guest post over at Achieve called the 10 Steps to Solve the Biggest Problem in the World. She gives some useful tips on how to effectively communicate with your supporters. Nonprofit Marketing Training. What’s the biggest problem?
The NRC includes six organizations that serve the nonprofit sector: the Association of Fundraising Professionals, Blackbaud, the Center on Philanthropy at Indiana University, the Foundation Center, GuideStar USA Inc., and the Urban Institute’s National Center for Charitable Statistics. Here are Parts One , Two , Three , Four , and Five.
Today the Chronicle of Philanthropy hosted an online chat on getting started in nonprofit marketing , based on my free e-book “ The First 100 Days of Your New Nonprofit Marketing Job.&# Sandra Bate, executive director of marketing for the Indiana University Foundation , joined me in fielding the questions, such as.
I’m headed down to Muncie, Indiana. Nevertheless, I’ll be speaking at the Indiana Society of Association Executives’ (ISAE) annual convention Thursday afternoon. This will allow participants the opportunity to experiment with ROL and begin to uncover innovative ways to calculate and market ROL for their own events.
They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. GrowthZone shares ideas for onboarding, flexible work schedules, employee perks, recognition, and communication. Association staff retention. Event scheduling. More info/register.
Aptify discusses the huge role association management systems (AMS) play in marketing to prospective members and customers and to existing members and customers. Indiana SAE ). Marketing Charts ). Host: American Marketing Association. Sabina Bhasin, Marketing Content Manager, Networked Insights. Automotive News ).
So it goes without saying that when I moved to Indiana about six months ago, almost every weekend I enthusiastically began exploring parks and other natural areas around my new home state. Following is an interview with Ginger Murphy, Deputy Director for Stewardship for Indiana State Parks and Reservoirs. How did the idea develop?
The weekly list of free educational events and resources for the association community… Online learning. But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Content is a commodity, says WBT Systems.
Cities that are home to a bevy of tech companies are generally keen to invest in their communications infrastructure. Case in point: TechPoint in Indianapolis, which offers a number of initiatives and programs to promote and accelerate the growth of Indiana’s tech community.
In the movie Indiana Jones and the Last Crusade , after multiple threats to his life and overcoming impossible obstacles, Indy meets the Grail Knight, keeper of the Holy Grail. Marketing and Membership Communication. How do you handle marketing and member communications? Member Networking. Chapters and Groups.
Director of the Women’s Philanthropy Institute at the Center on Philanthropy at Indiana University, looked at only male and female households which included never marrieds, divorced/separated, and widows/widowers. So what does that mean for your marketing and fundraising? Make sure that your communications are appealing to women!
Websites are the white wall of your marketing plan. Because many non-marketers feel like the next step for visitors to take on their website is obvious. Marketing is becoming less an art and more a science. In marketing, this processes is called A/B testing. Personalize Communication and Content. A/B Testing.
Part 4 of our 2017 Association Communications Benchmarking Study series. This year, more than 50 percent of associations said that engaging young professionals is one of their Top 5 communication challenges. With so many distractions, young professionals today could benefit from focused communication. Segment your content.
But suppose you received a large and unexpected bump in your annual budget for communications and technology. What they did seem more interested in was “improving the quality of their existing communication vehicles” (54 percent) and “upgrading their publishing tools, technologies and processes” (48 percent).
If you are looking for marketing, fundraising, and communications inspiration outside the nonprofit sector, I suggest you look to political campaigns before looking at corporate ones. They usually start scrappy, focus on issues, and want to recruit individuals for small-donor donations, volunteering and advocacy. Sound familiar?
Here is a short video highlighting the winners: Here are a few of my favorite winners from the organizational category: Organization: New Depot Players Community Theatre. Organization: Indiana Association for Community Economic Development (IACED). Tagline: Play Your Part. Tagline: You Make a Difference…(We Make It Easier).
Organizers for Gen Con, Indianapolis’ largest convention based on scale and economic impact, have sent a letter to Indiana’s governor, saying they may leave the state out of concern that a recently passed bill will allow private businesses to discriminate against LGBT audiences for religious reasons.
Formerly the first Hartsook Chair in Fundraising at the Lilly Family School of Philanthropy at Indiana University, Adrian is passionate about achieving massive growth in philanthropy. The post How to Build Donor Loyalty appeared first on Kivi's Nonprofit Communications Blog. More About Adrian.
FEB – Northwest Indiana Gives. APRIL – Bethel College Online Giving Day (Indiana). JUNE – Grady Giving Day (Grady College of Journalism & Mass Communication). APRIL – Give Local America Day. AUG – Give OUT Day. OCT – Great Apes Giving Day. NOV – Day for the Brave.
By Michelle Moser, Director of Marketing and Communication, SBI Mentorship Programs for Generation Z in Associations With every new generation entering the workplace, employers have constantly sought ways to nurture and develop young talent.
For some small charities without large marketing budgets, these online events have become critical tools for funding their mission. Hard questions should be asked, and how those at fault deal with the issue, communicate outages, etc. is the cornerstone of an effective communications toolkit. is what should be judged the most.
“[N]ot all providers rely on the same method of communication,” AHIP writes in a FAQ on the partner directory. To test the pilot versions of these directory systems, AHIP has partnered with 12 health plans from commercial, Medicaid and Medicare markets in Indiana, California, and Florida.
Knopf is executive director of the Asphalt Pavement Association of Indiana. 0- A senior management executive with 25 years experience in managing tax-exempt organizations, William I.
The workshop used design-thinking based on Luma methodology to help participants develop a communications strategy for measuring impact. The process took participants through an assessment of the problems facing them, collective brainstorming, and prototyping. My Nonprofit Needs A Data Nerd! Leap of Reason Books (Free download).
Or maybe you have a board member who works in the business world and is or has connections to people who work in finance, market research, or analytics. Some courses, like this one for nonprofits and communications taught by my colleague Shonali Burke , often include a student project working with a nonprofit.
When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Laura Lewis, Chief Communications Officer, Commercial Real Estate Women Network. Monique Wise, Senior Sales Manager, Indiana Convention Center and Lucas Oil Stadium. Host: American Marketing Association.
Green beans are all over the farmers market right now. Hear about a different way of thinking about how to successfully engage the audience you want while fostering robust participant communication and interaction. Tackling Multicultural Marketing Like a Pro. Susan Garcia, MSEd, Program Manager, Indiana University.
They also give their take on sunsetting, membership models, subscription tactics, community and releasing the need for perfection. Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Mentoring programs.
Companies have dozens of options for spending their marketing dollars. He describes some solutions on the market now and where he thinks we’re headed. Jodi Harris, Content Marketing Institute ). Host: American Marketing Association. Victor Cora Nazario, Chief Operating Officer at SOAR Community Network. Quick hits.
The weekly list of free educational events and resources for the association community…. WBT Systems lays it on the line: “Associations with cohort-based online courses will dominate their market and provide the most effective, transformational educational experience to professionals in their industry.” Host: Community Brands.
The company was founded in 1998 and is owned by Community Brands Holdings, LLC. Membership management software that includes: event management, content management tools, email marketing, online community, and dashboards. Software includes membership management, event registration, website, and community features.
It should also be noted that the list reflects my interests: associations, events, travel, tech, government, education, social media, communications, marketing, public relations, and jobs. Analyst of Social Computing & Interactive Marketing @ Forrester, tracking Social Media, Twitter, Influence & Facebook & WOM.
2Heads Global Design , the UK’s leading independent experiential brand marketing agency have been synonymous with innovation and experience design for nearly 40 years. Virtual Technology can be used to bridge the gap and provide new marketing strategies when physical is not possible. Cadre shortlisted for Event Technology Awards.
Members" are not "markets" and we should not allow ourselves to re-define humans this way. It's spreading to Indiana, Wisconsin and New York. There are new ways of doing business, of achieving fiscal stability, of reaching out and communicating effectively with our constituents - members and nonmembers alike. And now, Detroit.
Sarah Rosenberger , membership, communication and marketing coordinator for the Indiana Society of Association Executives (ISAE) , agreed. ISAE’s Rosenberger predicted that the next big thing will be greater use of inbound marketing. According to Rosenberger, automated marketing software has been a big win for ISAE.
Three nonprofit fundraisersMorgan Carpenter of Carpenter Nonprofit Consulting in Indiana, Jamie Rasmussen of By the Brujas, a coaching and consulting firm in Colorado, and Zahra Bokhari Hassan, Candids own senior development manager working in Pittsburgh and New Yorkshared their biggest fundraising mistakes and what they learned from them.
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