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Association Brain Food Weekly: 11.16.18

Reid All About it

Some quick hits before we get to this week’s list of free webinars: Thought leadership is an overused buzzword but it’s also a highly effective marketing strategy. Characteristics of top-performing B2B content marketers. Marketing Charts ). Using Storytelling to Boost Your Nonprofit’s Communications. Agility PR ).

DC 235
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Association Brain Food: 3.8.24

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They also give their take on sunsetting, membership models, subscription tactics, community and releasing the need for perfection. Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Mentoring programs.

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The Young Professional – Tracking down the Future Leaders of Your Association

Association Adviser

Part 4 of our 2017 Association Communications Benchmarking Study series. This year, more than 50 percent of associations said that engaging young professionals is one of their Top 5 communication challenges. With so many distractions, young professionals today could benefit from focused communication. Segment your content.

Charlotte 174
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Association Brain Food: 3.24.23

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They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. GrowthZone shares ideas for onboarding, flexible work schedules, employee perks, recognition, and communication. Association staff retention. Event scheduling. More info/register.

Revenue 230
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Nurturing New Talent: How Mentorship Programs Empower the Emerging Workforce

SBI

By Michelle Moser, Director of Marketing and Communication, SBI Mentorship Programs for Generation Z in Associations With every new generation entering the workplace, employers have constantly sought ways to nurture and develop young talent.

Library 52
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Association Brain Food: 3.17.23

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The weekly list of free educational events and resources for the association community… Online learning. But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Content is a commodity, says WBT Systems.

Revenue 206
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Association Brain Food Weekly: 12.15.17

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Aptify discusses the huge role association management systems (AMS) play in marketing to prospective members and customers and to existing members and customers. Indiana SAE ). Marketing Charts ). Host: American Marketing Association. Sabina Bhasin, Marketing Content Manager, Networked Insights. Automotive News ).

Indiana 150