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Part 4 of our 2017 Association Communications Benchmarking Study series. This year, more than 50 percent of associations said that engaging young professionals is one of their Top 5 communication challenges. With so many distractions, young professionals today could benefit from focused communication. We wholeheartedly agree.
By Michelle Moser, Director of Marketing and Communication, SBI Mentorship Programs for Generation Z in Associations With every new generation entering the workplace, employers have constantly sought ways to nurture and develop young talent. Many business and trade associations implement mentorship programs, specifically for this reason.
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Overall, cities in the Midwest did particularly well, with five Rust Belt cities—Chicago; Lansing, Michigan ; Rockford, Illinois ; Fort Wayne, Indiana ; and Detroit —sitting in the top 10. Rockford, the smallest city on the list, topped the charts on the speed front; Oklahoma City had the most reliable connections. Disagree? (ht
Support, learn from each other, and build a stronger, more inclusive community. 7 Tips for Marketing to Millennials Studies show that Millennials are now the largest B2B tech buyer group, making 59% of B2B buyers, with over 30% leading the charge and making those purchase decisions. More info/register. 1 CAE credit. .
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