ISAE

JUNE 4, 2024

How to Develop an Effective Omnichannel Marketing Campaign Imagine you’re trying to promote an upcoming conference to your association members. A member of your marketing team suggests focusing your strategy on Instagram as that’s the platform where you typically see the most engagement. Which approach sounds better to you?

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ISAE

JUNE 5, 2024

How to Develop an Effective Omnichannel Marketing Campaign Imagine you’re trying to promote an upcoming conference to your association members. A member of your marketing team suggests focusing your strategy on Instagram as that’s the platform where you typically see the most engagement. Which approach sounds better to you?

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Associations Now

MARCH 25, 2015

Organizers for Gen Con, Indianapolis’ largest convention based on scale and economic impact, have sent a letter to Indiana’s governor, saying they may leave the state out of concern that a recently passed bill will allow private businesses to discriminate against LGBT audiences for religious reasons. The bill was sent to Gov.

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Associations Now

AUGUST 11, 2017

Cities that are home to a bevy of tech companies are generally keen to invest in their communications infrastructure. For example, in Indianapolis—a top Midwestern tech hub —AT&T just launched its 5G Evolution , which enables wireless download speeds double that of the company’s 4G LTE network.

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Associations Now

JANUARY 1, 2019

Director of Membership, Corporate Housing Providers Association, Indianapolis. “My After three years of flat [or] declining membership, we are determined to grow membership by 3 percent using strategic marketing tactics (new member email drip campaign, marketing automation) and process improvements.”. Karen Hansen.

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Idea Architects

DECEMBER 14, 2014

Because that was the approach the Indianapolis Museum of Art (and presumably the PR firm that advises it) opted for in announcing the elimination of free general admission, a practice in place from 1941 to 2005 and 2007-present (according to this article in the Indianapolis Business Journal. That is how we deliver unwelcome news.

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Associations Now

SEPTEMBER 23, 2016

In just a few years, many businesses have gone from viewing social media as a distraction to an essential tool for learning and communication. Christine Zetzl, Visit Indy ’s digital marketing manager and overseer of the organization’s social media, suggested that organizers and CVBs deploy hashtags in a large, visible, and interactive format.

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