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Let’s take a look at a few ways you can shift challenges into opportunities, keep your association top of mind, and maintain your revenue stream in 2023. Look Beyond Top Line Revenue Most people define success by revenue generated, but in today’s economy, we need to go beyond the numbers. Read more about their story.
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Use Webinars to Communicate. Use Webinars to Communicate. Want to learn more about automating your email communications ? Onboard New Members.
Ive got a couple of ideas: industry jump-start courses and early-career microcredentials/digital badges. Snack pack How to ensure your association’s communications cut through the inbox clutter. Learn how to foster cross-departmental collaboration to create new revenue opportunities. Fri 2/7 at 12:30 p.m.* Host: WorkerBee.TV
Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. She shares three questions to help you declutter your media and other non-dues revenue products before adding anything new. Membership value. Association AI. Host: rasa.io
Nominate yourself or a woman who works in the association industry for an award in one of three categories: technology leader, innovation, or technology champion. Education revenue. Hmm, that’s what my industry partner clients do. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing.
This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations. Value of Digital Badges for Association Members.
Rowing in the Same Direction: Using Communications to Drive Team Alignment Consider the challenges when communications is done poorly: misinterpretations, incorrect assumptions, disengagement, mistrust, and resistance to change. Fundamentals of Message Design Workshop Ready to unlock the secrets of persuasive communication?
The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. 10 Association Communications Stats + Membership Tips.
Halmyre explains how associations can address these issues and meet the changing needs of industry professionals. Karine Desbant at MCI describes how their client associations are generating new revenue streams and growing membership by repurposing content. Team messaging. More info/register. Mon 1/20 at 8 a.m. 1 CAE credit.
The weekly list of free educational events and resources for the association community… “It is not every day that the world arranges itself into a poem.” Insight Guide is conducting research on industry suppliers’ engagement with associations. Wallace Stevens Survey. Snacks Whatever happens, love thy neighbor. More info/register.
They describe revenue-sharing models and offer tips for ensuring a profitable, equitable and peaceful partnership. He’s convinced there are more effective ways to gauge audience needs, target and communicate messages, and deliver your association’s value proposition. Engage with industry innovators and thought leaders.
Only a few have integrated AI into their operations, primarily in marketing and communications. Join us for an inspiring and candid discussion about the journeys of Black women in association technology, including how they navigated their careers, overcame obstacles, and made their mark in the industry. Trade show floor decisions.
Join us for our free Marketing Automation & Technology Systems Demo Day event and experience seven in-depth demos from industry partners that are standing by ready to help. Communicate. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. What Communication Competencies Will Association Leaders Need in 2021?
The greater the participation, the richer the data available to you on industry trends regarding workforce models, compensation, and security, so please participate. Association member communications. Interested in grading your association communications? Future conference attendance. Educational coaches. Tue 4/6 at 1 p.m. –
For most associations, membership dues represent the single largest source of revenue. So, what can your association do to retain, and even grow, membership dues revenue? Are you asking for and incorporating member feedback into your member benefits, programs, and communications? . Evaluate and revise your communications copy.
In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. Here’s an opportunity for associations to work with industry employers to provide this in-demand training. Tax reform threat. Purchasing decisions.
Ask your questions regarding strategies, best practices, and tactics across the full event marketing funnel (from leads to revenue) and expand your role beyond execution to designing experiences that deliver on business objectives by understanding how event marketing works. Communications in the COVID Era. 1 CMP credit.
James Young at Product Community shares ten revenue-generating product ideas. Gain tips and tools to become more strategic, think more strategically and, even more importantly, communicate strategically. Product ideas. He doesn’t think of them as visionary, but some of them are new to me. More info/register. More info/register.
Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content. Fri 4/10 at 1 p.m.
The weekly list of free educational events and resources for the association community… Sponsored education. Associations usually rely on corporate marketing budgets for sponsorship revenue. Beyond Borders: Uniting Chapter Communications Learn how to foster clear communication and collaboration among your chapters.
For your association’s member businesses, this may mean mastering new emerging technologies in your industry or even hitting specific success metrics within their own internal processes. However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals.
Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Learn how to proactively communicate during the event process with leaders and key stakeholders, and leverage technology to centralize information for the entire organization.
The weekly list of free educational events and resources for the association community… Industry careers website. Once again, I’m asking for good examples of association (or association foundation) websites that feature an industry careers section. Please send me links if you have one or know of a good one. Content marketing.
The weekly list of free educational events and resources for the association community… Request re career section on association website. Does your association have a career section for people curious about entering your industry or profession? I love this page from SEMI about the semiconductor industry. Open Space event design.
On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. Learn how to conduct a communication audit and what to do with the results.
Are you looking for new ideas to increase association revenue? Your association can increase revenue by boosting its efforts in volunteer recruitment and engagement. Read on to learn how to mobilize your event volunteers and help your association increase events revenue to reach its financial goals. . Well, search no further.
This can unsettle rank-and-file workers , but CEOs are also smart about communication and support as they explore new product structures and new revenue streams. That means leaders are increasingly asked to serve as change agents for their organizations. Adapting to AI.
The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Chapter sponsorships. More info/register.
Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset. The Society for Industrial and Organizational Psychology shared some of their sponsorship plans for an upcoming virtual conference on Collaborate (sorry, ASAE members only). Good question.
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
Many members are struggling financially because they’ve been laid off, had their budget cut, or suffered revenue losses. Why there won’t be a meeting industry new normal. (by Jimmy Le, Senior Conference Planner for the IEEE Communications Society. Affordable membership. Chapter bright spots. All is not gloom and doom.
Learn how to design an action plan for integrating services of CVBs and DMOs as part of your event resources, create empathetic compassionate relationships with your industry partners, and devise your own toolbox of free services to request from CVBs and DMOs. Maximizing Revenue through Smart Pricing Strategies. 1 CMP credit.
D2L explains what you need to know to build and implement a strong strategy for your online learning initiatives , including success criteria, communication plan, and much more. Non-dues revenue. If you’re a podcast listener, check out Association RevUP from Professionals for Association Revenue. Location: Washington DC.
Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. ASAE AMS Demo Day The two-day event will feature presentations from a limited number of industry partners that offer AMS platforms. However, Non-Dues programs have the highest potential for overall revenue production.
LMS Demo Days Watch presentations from a limited number of industry partners that offer LMS platforms. – LMS Demo Days Watch presentations from a limited number of industry partners that offer LMS platforms. Host: Professionals for Association Revenue Wed 9/27 at 1 p.m. More info/register. to 3:30 p.m. – 1 CAE credit.
The composition, hierarchy, and primary role of sales ops may differ across industries and even across similar businesses of diverse sizes, but many of today’s sales ops leaders perform a standard core set of functions. Maintenance of Communication and Collaboration Channels. Communication and Conferencing Tools.
It also helps transform Associations into Strategic Partnerships and helps position Industries and Professions for growth. CommunicateIndustry and Profession ROI. Foster and communicate solutions. At SEPA, energizing the Board to do big things happened through an “outside in” Industry insights and visioning exercise.
Quick hits before we get to the list of next week’s free education: Association revenue resilience: build a foundation with content pillars. Rethinking Revenue. Learn how to evolve your sponsorship program to increase revenue. ExpoChat is a Twitter-based conversation on topics related to the trade show industry.
The HOA industry has been through a year like no other and learned several lessons over the last 12 months. The industry learned news ways to adapt quickly and dramatically to changing business conditions. It learned about the benefits of remote working and found out how vital business-to-business communication is and will continue be.
The weekly list of free educational events and resources for the association community…. Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. Non-Dues-A-Palooza Digital Backstage Pass.
Cimatri is inviting associations to participate in their State of IT Security in the Association Industry survey. Community karma, baby. Communications. The only thing constant in our industry is change. Revenue and Pricing Strategies for Virtual Events. Inflection Point, Are We Motivated to Change In Our Industry?
GrowthZone shares ideas for onboarding, flexible work schedules, employee perks, recognition, and communication. Scheduling events over someone else’s holiday excludes those who might want to attend—and when it becomes a topic of conversation in your community, it doesn’t reflect well on your organization. Non-dues revenue.
Are there any new things to communicate in your contract? Such failures to communicate effectively in the workplace can hinder a career. Learn about the qualities of successful assertiveness that can help us become better, more controlled and more confident communicators. More info/register. Host: Hopskip. More info/register.
.* – Consultant Open House in the Association Marketplace Come explore this new space for Association Professionals to connect with colleagues, learn about what’s new in the industry, and share their expertise and experience. Bring your ideas for adding value to your professional life. More info/register. More info/register.
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