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The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. That goes for businesses, too.

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How to Drive Traffic to Your Community Using Social Media

Higher Logic

Get the best part of your community in front of members on their favorite social media channels, and bring them back to your online community with valuable, relevant content. Chances are if it is a popular topic in your community, it will also be engaging on your social media pages as well.

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Association Brain Food: 1.31.25

Reid All About it

D2L describes how to design and implement an effective online learning strategy , including its vision and purpose, necessary resources and expertise, success criteria, communication plan, and assessment. Social media for associations. Social media is ever-changing. 1 CAE credit. 1 CAE credit. More info/register.

Arlington 258
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Association Brain Food: 2.28.25

Reid All About it

Host: Data Analytics Network Speaker: Reggie Henry, Chief Information & Performance Excellence Officer, ASAE Tue 3/4 at 12 p.m. Fundamentals of Message Design Workshop Ready to unlock the secrets of persuasive communication? Find out how the 2025 trends compare to 2024s. More info/register. More info/register. More info/register.

DC 258
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Association Brain Food: 2.21.25

Reid All About it

Only a few have integrated AI into their operations, primarily in marketing and communications. Choose to attend any or all 30-minute demo sessions in this free event for members and non-members who are interested in learning how associations can use marketing tools to better deliver communications. Trade show floor decisions.

Arlington 258
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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy. Step 4: Communicate – Once new content is developed for specific membership segments, your association needs to tell those members about it!

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COVID-19’s Impact on Global Email Communication: How to Maintain High Deliverability

Higher Logic

Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. As an example, New York State put out guidelines cautioning individuals about COVID-19 related communications: ".Cyber