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In this Association Insights video , I unpack the potential pitfalls of using AI in your communicationsstrategy. Accuracy is another challenge AI tools can produce errors or misleading information, so verifying facts before sharing is essential. Watch to learn how to navigate these challenges strategically.
In this post, we’ll explore three strategies you can use to ensure you’re making the right moves for more meaningful member engagement. You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy.
.* From Resumes to Results: Hiring for Real Impact Learn about a competency-based framework to clearly define success in a role and identify what matters in a candidate’s background; an end-to-end hiring strategy to improve job advertising, sourcing, interviews, and final decisions; and common hiring pitfalls to avoid and what to do instead.
The post Information + Integrations = Power for Associations. Find out how to make your member data more useful for your association with software integrations between your AMS, online community software, and marketing automation platform. The post Information + Integrations = Power for Associations. Here’s Why. Here’s Why.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Enhance team cohesion, improve communication, and boost collaboration in a virtual environment. From virtual training tools to communication platforms and performance tracking systems, you'll be equipped to provide an exceptional new hire experience.
The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communicationsstrategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. 10 Association Communications Stats + Membership Tips.
Online learning strategy. D2L explains what you need to know to build and implement an effective online learning strategy , including vision and purpose, necessary resources and expertise, success criteria, communication plan, and assessment. Content marketing strategy. Community building. GA help from sponsors.
Whether you’re in marketing, communications, technology, or another department, this event is designed to provide you with actionable knowledge and networking opportunities. – Engage First, Grow Further: Rethinking Membership Strategies (Associations Trends Talk) Too often, organizations focus myopically on increasing membership.
Only a few have integrated AI into their operations, primarily in marketing and communications. Fri 2/21 at 11 a.m.* – A Match Made in Heaven: How Event Surveys Transform Feedback into Your Events Learn how to pair the power of event data with proven survey strategies to deliver exceptional experiences for both attendees and exhibitors.
Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. He’s convinced there are more effective ways to gauge audience needs, target and communicate messages, and deliver your association’s value proposition. Staff committee liaison.
Online learning strategy. D2L describes how to design and implement an effective online learning strategy , including its vision and purpose, necessary resources and expertise, success criteria, communication plan, and assessment. Membership strategy. Chief Communications Officer/Owner at CQbd Tue 2/4 at 12 p.m.
Impexium dives deep into proven strategies for membership renewals. The latest research report from Halmyre Strategies describes emerging challenges as a new generation enters the workforce : burnout, retention, customer demands, declining value of credentials, and changing roles. Membership renewals. Next-gen workplace challenges.
Mobile engagement strategy. Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Why do content strategies fail —and what can you do about it? Coincidence? Education revenue. Content marketing.
There are a few tried and true strategies: book top-level speakers, invest in an event app to increase engagement onsite, and provide them with plenty of networking opportunities. They can also be a rich source of information about their own demographic. Every event planner knows that audience engagement is key to event success.
Navigating this terrain requires prompt and honest communication. Stick to the facts – Provide accurate information to maintain credibility and trust. Ensure consistent messaging – Keep communications uniform across all channels, including social media, press releases and direct interactions. Here’s how: 1.
This course describes immediate steps and long-term strategies that will help your association attract more website traffic by improving your ranking with Google, Bing, and other search engines. They provide helpful tips for creating a 12-month training strategy so each volunteer receives the right amount of learning at their moment of need.
Billhighway describes nine strategies for recruiting chapter leaders that reduce the stress of leadership roles, offer more fulfilling volunteer experiences, and rejuvenate your chapters. Host: Fridays@4 Speaker: Sheri Singer, founder, Singer Communications Sun 10/27 at 12:30 p.m. Spooky sponsorships. Small-staff membership marketing.
The weekly list of free educational events and resources for the association community New member onboarding. They suggest five mobile onboarding strategies that offer new members a convenient, personalized onboarding experience. Let’s discuss special member-only perks and strategies that really boost engagement.
This isn’t wrong, but there’s nuance to be added, and tools to enhance how leaders plan and execute strategies. Sharing is Caring A key element for building a data-informed association is common access to data, and a common language. Declutter Your Demographics What actually matters to your mission?
Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. As an example, New York State put out guidelines cautioning individuals about COVID-19 related communications: ".Cyber 3 Email Deliverability Areas to Watch.
It covers strategy, tactics, technology, AI and more in a post, not a download. New online communities offer fresh perspectives about member meetups for associations to consider. Content strategy. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point.
During the webinar, Association Analytics VP of Strategy and Solutions Bill Conforti emphasized, “We’re talking more about like communications, right? This content personalization and curation is vital to associations, as members look more and more for the information that matters to them with having to work for it.
This often overlooked and sometimes under-appreciated department uses data to drive strategy, best practices to guide training, and technology to hack success. Maintenance of Communication and Collaboration Channels. Communication and Conferencing Tools. Here’s everything we’ll cover in this guide. Performance.
They share ten strategies for motivating members to volunteer and mentally show up for meetings. Chapters will be relevant in 2021, however most of our strategies and plans from the past decade won’t. Communicate. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. Virtual volunteer fatigue. Sponsorships.
Drawing on insights from our recent.orgSource Digital Trends Survey , well explore how associations can move beyond resilience to embrace growth by focusing on five key pillars: strategy, culture, technology, data, and member engagement. Regularly update your strategy to reflect new trends and maintain relevance.
The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy? Email campaigns.
Association strategies. They suggest seven strategies that will position your association to deliver value , and preserve and strengthen member and customer engagement and loyalty. What deer hunting taught me about strategy. Hear about several strategies for gauging a customer’s (i.e., Quick hits. Fri 2/5 at 12 p.m. –
By identifying and strengthening key areas like strategy, culture, technology, data, and member engagement, associations can create a resilient framework to navigate disruption and achieve sustained success. Strategy: Is Your Association Future-Focused? Strategy: Is Your Association Future-Focused? Are we agile and adaptable?
We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Communicate digitally to disseminate information. Visit Novi for more information on what to look for in a comprehensive solution. Make the most of integrations.
It gives you the financial freedom to explore new technology and tools that help you evolve your communicationsstrategy. Businesses that advertise and sponsor your communications rely on your association for innovative opportunities to reach their customers.
However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies. With an intuitive and comprehensive email marketing strategy, you’ll work to increase your member engagement and retention, giving your associates an invaluable return on their investment.
In this blog, we’ll outline our top three strategies to elevate your impact this year, along with ways to make small, easy changes that lead to large, impactful results. For instance, at an event recently, the speaker offered to give his book away for free to anyone who sent him a text with their contact information.
Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. Workforce Strategy Webinar: Tools You Can Use. 1 CAE credit. More info/register.
Its no longer enough to simply keep up, associations must stay proactive in integrating digital tools and strategies. Thats why we specialize in helping associations build digital strategies that address inefficiencies, improve member engagement, and leverage data for growth. At.orgSource, we understand these challenges.
Getting Attentions guide to nonprofit communications outlines three key aspects of a value proposition: audience needs, benefits received, and brand differentiators. Marketing To earn sales, your nonprofit needs to inform prospective customers of your offerings. Research audience demographics, delivery methods, and value propositions.
Association member communications. Interested in grading your association communications? The possibilities for hybrid events are literally endless, and our resident event experts are ready to share their top 30 ideas rapid-fire style for how you can think differently about your strategy in 2021 and beyond. 1 CMP credit.
In Nimble’s AI success kit, you get four useful resources: two 30-minute webinar recordings about AI for associations and two white papers—an introduction to AI for associations and a guide to developing an AI strategy. Online Communities Series: How to Revive a Dying Online Community Don’t shut down an unengaged community.
Use this information to plan realistic project timelines, learn from the experiences of others, select vendors, and assemble project teams. exam preparations, eligibility, exam content outline, study strategies, practice questions, tips and advice, etc.) Membership. Aptify shares 50 ways to boost member recruitment and retention.
The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Marketing virtual/online education. Host: Hubb.
He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. EventMobi explains how to use a year-round community and content hub to keep attendees connected with each other and your association. How are you using your community? . – Member experience.
MemberSuite shares nine strategies for preventing volunteer burnout so you can keep your leaders in office and your pipeline full. Learn tips, tricks, and best practices from experienced community managers that have overcome the same challenges you’re faced with every day. Host: The Community Roundtable. Volunteer fatigue.
Communicating a compelling value proposition. Create a digital space for them to engage, and then use intentional, targeted communication to build a personalized experience for each one of them, reaching them with relevant content at the right time and place. Reggie Henry, Chief Information and Engagement Officer, ASAE.
The weekly list of free educational events and resources for the association community… If your association has chapters or geographic components (sections, affiliates, local networking groups), please participate in the Chapter Benchmarking Study. Participants will also get to know colleagues in an informal setting. CAE credit.
The insights from our survey offer a roadmap for aligning strategy, culture, and technology to stay resilient and agile in a rapidly changing environment. Build Transparency : Reassure members by openly communicating the measures youre taking to protect their information, building trust and confidence.
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