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Association Brain Food: 12.1.23

Reid All About it

From online forums to in-person events, learn how to foster a sense of belonging and gain insights into the strategies and best practices for creating thriving external communities that drive business innovation, brand advocacy and lasting relationships. 1 CAE credit. 1 CMP credit. More info/register. More info/register. 1 CAE credit.

Arlington 275
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Lost Members This Year? Here Are 3 Fixes for Associations

ISAE

Specifically, associations are struggling to communicate the value of membership, and many display a lack of innovation. Encourage inter-member networking with happy hours, group lunches and dinners, and fun community-building events. Experiment with innovative ideas. Refine your communication strategies.

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Daily Buzz: Are You Maximizing Social Media at Events?

Associations Now

Another area where planners could improve how they use social: crisis communications. Only 38 percent use social media for emergency communications, yet “9 out of 10 social media users access accounts on mobile devices and are therefore easier to reach by this method than any other,” Kinnersley says. pic.twitter.com/HAo526qAfo.

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Association Brain Food Weekly: 3.11.22

Reid All About it

Presenter: David Alexander, General Manager and Chief Communications Officer, Rotary International. Darren Green, senior vice president of sales and services, Los Angeles Tourism and Convention Board. Partnership + Innovation = Non-Dues Revenue Success: New Solutions to Non-Dues Revenue Challenges. 1 CAE credit.

LMS 195
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Lost Members This Year? Here Are 3 Fixes for Associations

ISAE

Specifically, associations are struggling to communicate the value of membership, and many display a lack of innovation. Encourage inter-member networking with happy hours, group lunches and dinners, and fun community-building events. Experiment with innovative ideas. Refine your communication strategies.

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From the Corner Office: John Graham, ASAE

Association Adviser

Look at innovation through two lenses—basic process improvement and big blue sky breakthroughs. AA: We’ve heard a tremendous emphasis on innovation and the need to create breakthrough products, service and business models. Can you ever have too much innovation and run the risk of not having the bandwidth to sustain it?

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For Marketing Association, Name Change Highlights Data

Associations Now

Data has always been the fuel driving marketing and advertising innovation from its earliest days a century ago to today. The rebranding “includes a new mission: to be the community that champions deeper consumer engagement and business value through the innovative and responsible use of data-driven marketing,” said CEO Tom Benton.