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The 2024 A100 CommImpact Awards honor associations raising the bar in communications and engagement. This years winners achieved excellence across categories like Advocacy, Media Relations, Content Strategy, Thought Leadership, Member Engagement, Event Promotion, Internal Communications and Public Awareness.
Many communicators overvalue the importance of pressreleases. Yes, a pressrelease is an important part of your nonprofit’s media relations toolbox. Instead, the release should be thought of as a supplementary piece — something you use to provide critical supporting information.
Those days are long gone, but the pressrelease has replaced these announcements. A well-crafted pressrelease proclaims the value of your upcoming event, helping you promote the occasion and even attract attendees and media attention. What is an Event PressRelease? Headline Start with your headline.
Bulletin describes how a membership app improves engagement by providing a centralized communication channel on your members’ phones. Elisa Pratt recaps a recent association community discussion about micro-volunteering. Host: Notified Speaker: Ann Wylie, Wylie Communications Tue 8/13 at 5 p.m. Membership app. Cue the Genius.
When Sheri Jacobs of Avenue M polled association professionals, she learned they struggle with prioritizing innovation because of limited time, risk aversion, and lack of leadership support. Peterson, Tenenbaum Law Group PLLC Are pressreleases still relevant? Post-event attendee engagement. build ships? More info/register.
OnWrd & UpWrd’s latest open mic Q&A, “Beyond Content: AI Strategies to Boost Your Association’s PR Efforts,” shared actionable takeaways and 10 prompts you can use for both better optimizing your pressreleases for SEO and leveraging AI for predictive analytics.
Most nonprofit communicators consider themselves to be good writers. News Writing News writing is straightforward, factual writing found in pressreleases, reports, and blogs. They were less confident in writing microcontent and writing for conversions and thought leadership. What’s Most Important?
We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.
This week we have some good news, problems with leadership, how to use video to market your org, some social media scheduling tips, and more. Do you know The Problem with Know-it-All Nonprofit Leadership ? May 19: Relevant PressReleases: How to Get Attention in a Crowded News Cycle with Antionette Kerr.
Check out our official announcement in this pressrelease. He is part of this long-term plan to expand our leadership team and continue our focus on driving growth, scaling operations, and delivering a premier customer experience. The Right Combination for Success: People and Structure.
For those of us who thrive on a little chaos and lots of multi-tasking, handling the marketing, public relations, and communications needs of our non-profit allows us the privilege of wearing many hats. Chamber Leadership Forums – Are you active in your local chamber of commerce? gettin’ the picture? Why not mentor a college intern?
Tactic #4: Driving Engagement Through Thought Leadership. Thought leadership is simply positioning yourself, or your organization, as a voice of knowledge and expertise in the marketplace of ideas. If your communication highlights your organization’s expertise, people will believe it. New members have the worst renewal rates.
By Heather Hughes, Marketing Communications Specialist. B ut b efore we dig into the technology, staff preparation and other elements of our conference , we wanted to cover one of the first steps in transitioning to a virtual event: communication. . What Should be Included in Your Communications Plan? .
As a new member of the agency’s internal communications team, I was asked to write a pressrelease to circulate immediately, and I did just that. Writing the pressrelease without her input or consent was like calling her baby ugly. Pressrelease, media release. Tomato, tomatoe.
Hosts: crisis communications expert Adele Gambardella and Chip Massey *All events are online at Eastern Daylight Time unless otherwise noted. Host: ASAE Speaker: Catherine Hackney with Confident Communities Consulting Tue 6/11 from 12 to 2 p.m. – More info/register – repeats Sat 5/8 through Wed 6/12 at 11 a.m. Fri 6/7 at 4 p.m.
If you work for a nonprofit in IT, marketing and communications, fundraising and development, programs and services, or organizational leadership, NTEN and Cornerstone want you to take this survey on professional development. And finally, learn How Bill Belichick influences marketing team leadership and mentoring.
Our communications people try to shorten it up, but they will be overridden by our ED who is also an advocacy expert. How do you get your colleagues and leadership to understand this? As a community manager, how can I combat my company's BS standards without alienating them? in pages and pages and paragraphs and paragraphs.
The consensus is helping communications directors deal with the hard and often very unpleasant situations that they find themselves in on a regular basis, as well as the people who fuel those situations. Because without good communications, your organization flounders or fails. First, Be a CALM Communications Director.
Experts who invest time in marketing their expertise, for example, by writing thought leadership articles, see those results. Thought leadership writing is one of the seven writing styles that all nonprofit communicators should master. Is Thought Leadership the Right Strategy for Your Nonprofit?
The National Association of Government Communicators issued a public reminder of its members’ roles and responsibilities as the administration transitions and several federal agencies have restricted their communications. The new administration needs to understand that good government requires good communication.
It just seemed like something that made sense and needed to be done,” said APHSA Communications Manager Jessica Hall. “It APHSA supports the initiative by offering leadership and expertise. “We The initiative took root earlier this spring, when APHSA announced a formal partnership with the Alliance, which spearheaded this initiative.
MPI leadership, along with host hotel MGM Grand Las Vegas and AV contractor Freeman, immediately convened to plan for the unexpected change, communicate the change to attendees and then execute with the time left. Communicate Quickly, Consistently with Attendees. Manage the Tone.
Okay, perhaps this is not exactly how association communication awards presentations really go down. However, the recognition and pride that communications awards bring to associations are no less than Oscar-worthy. There are many awards contests for which association communications are eligible.
“I firmly believe that this tour will expand our reach, touch our people, engage more diverse audiences, and reinforce our focus on civil rights in this age of great political and social uncertainty,” Interim President and CEO Derrick Johnson said in a pressrelease.
Last month Reggie Henry, CIO of ASAE, recounted a story about an exchange with a University of Maryland student in which the student explained that younger people aren’t communicating by email anymore, but almost exclusively through social networks. MU: Relationships are formed when there is two-way communication.
Now that I’m on the outside [with AWWA], I understand what the regulatory interests and concerns are from utilities and how to best communicate those to the EPA insiders. GTM: Communications reports to me, so communicating externally and internally is important when talking policy and changes desired.
He does his own all of his own tweeting and as his communications staff reports, “enthusiastically at that!” Says Eliza Stram, ACLU-NJ Communications Associate, “I was able to make the sometimes intimidating prospect of tweeting approachable and very doable.
On the bright side, media distrust can have an incredibly positive impact on the tenor of association communications. AAPA leadership pushes every day, with every Congressional meeting opportunity, to make change for its port members. Jill is also responsible for Naylor’s communication gap analysis and survey services.
At CMA, we offer a “Thought Leadership” service that combines blog writing with media relations to support on-page SEO and off-page SEO. The content can take the shape of a blog post, pressrelease or a special guide, which we publish on their website. Over time, your brand will be rewarded.
In an effort to connect with members across the country, the National Pest Management Association introduced its Executive Leadership Program. NPMA hopes the program will drive engagement and diversify its leadership. NPMA hopes to overcome these challenges through the launch of its Executive Leadership Program (ELP.).
Did you answer "never really come right out and say it in an obtuse two-page pressrelease " ? My focus here is not on the potential merits of the policy change, but on how it was communicated. Knowing how to do so is a critical leadership competency. How would you share it? That is how we deliver unwelcome news.
Feature new directors prominently throughout your social media platforms and send pressreleases to their local publications and news outlets. The MBTI provides an opportunity for people to discuss communications and behavior preferences. Don’t limit announcements to your website or a newsletter.
Is the pressrelease dead? On the positive side, broadening your thinking of “media” means you have many other places to share your story and more audiences to communicate with. I realize following these suggestions requires a lot more than communication skills. Why is it so hard to get into my local newspaper these days?
We’re hoping that in creating this ongoing discourse on the issue, local communities will be able to get more support from their elected leadership to address this issue,” said ICMA Director of Survey Research Jelani Newton. The National Telecommunications and Information Administration of the U.S.
“As we enter this season of giving, we’re challenging everyone to join us by investing in girls, the leaders, change-makers, and trailblazers of our collective future,” said GSUSA Director of Communications Stewart Goodbody.
Is our name and messaging across all communications consistent and in step with what the organization stands for and delivers to its members?’ A fun teaser tagline was developed, Fresh, New & True, to give all communications with our members glimpse into what is coming. It’s about leadership, authenticity and principles.
They can include pressreleases detailing newsworthy achievements, non-promotional contributions to trade publications, or—in the case of VSC, which capitalized on headline monitoring and timely pitching—interviews on health-related topics with magazines, podcasts, and TV newscasts. The tactics vary. But they watch videos more.
Likely Heroes: Community Foundations. I’ve loved seeing community foundations step up to lead Giving Days. They’ve shown genuine communityleadership, rather than just being philanthropic money managers. ” Note that this pressrelease does not contain any words like apology, regret, or sorry. .
. “We needed to create a renewed, reenergized, and resounding focus on making our organization the best in the business by creating the highest level of customer experience, both on the meetings and conventions side and for our leisure travelers, too,” said Jones in a pressrelease.
Organizations can also choose to provide information about diversity among their leadership, board, and staff. Rather than spending time writing a meaningless pressrelease, take some time to curate your profile page and ensure that you’re teaching the media about who you are and what you do.
Bjorn brings extensive experience and strategic insights to Protech with over 20 years serving in executive leadership positions and directing multi-channel sales and distribution strategies for Fortune 500 and early-stage consumer product, technology and SaaS companies. .
With over 90% of Americans owning a smartphone, which delivers emails right to peoples pockets, this form of communication is effective and fast. Write email subject lines that clearly communicate your value without sounding spammy. The influencers helped to propel Kohler into a leadership position on the world stage.
According to Marketing General’s , 2020 Membership Marketing Benchmarking Report , the top challenges facing associations today include communicating value or benefits and attracting and retaining younger members. Curated content from members is a great way to showcase member pressreleases and case studies. You get the picture.
It’s been bounced from Marketing to Communications to Web Development. Links in blogs can direct readers to photos, videos, pressreleases, announcements , web site pages , or other blog posts so readers can more easily find information they’re seeking. Blogs help develop thought leadership.
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