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In Nimble’s AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two whitepapers, an introduction to AI for associations and a guide to developing an AI strategy. You’ll find a few different and intriguing ideas to consider in this one. AI for associations. AI acceleration. CAE credit.
You owe it to your members to develop a thought leadership-driven culture at your association. According to the Community Brands Association Trends Study , members in their mid and late careers rank insightful industry information as their top association priority. How to foster a culture of thought leadership.
Leadership. The Mind of the Community. At a recent WSAE meeting I was asked to explain what we meant in our whitepaper on Innovation for Associations when we referred to the "mind of community." Had I had a copy of the whitepaper with me, I could have quoted from it directly. Leadership. (22).
How do communications play into that experience? Below are some examples of communication experiments we have tried out to make our services and events pop. We added pictures of our incoming leadership, their titles, offices and how long they’d been members. New copy, new association? Do you need to shake it up? Annual Meeting.
Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process.
Every nonprofit communications director I know has way too much work to do. That capacity includes how much time you as a communications pro have in a day or week or month. I found the following approach in a whitepaper from Forum One called Do Your Communications Efforts Measure Up? What should come first?
The creation, care, and feeding of a strategic board of directors is one of the most significant leadership challenges facing association CEOs. Learn about the key findings from Association Laboratory’s whitepaper Creating and Sustaining a Strategic Board which incorporates ideas and insights from 25 association chief staff officers.
image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. They don''t want to assume a traditional committee leadership role.
The programs are relationship and community builders since they help members connect with each other on both a personal and professional level. Vista Cova’s whitepaper, Strategic Frameworks: The Future of Strategic Planning , explores how association executives are working with strategic plans in the post-COVID environment.
Strong leadership is required to fix it. A new whitepaper on the subject sheds some new light on the subject, adds a handful of thoughtful case studies, and offers a sensible framework for a less dysfunctional volunteer structure. The post Leadership and the Future of Volunteering appeared first on Associations Now.'
Elizabeth Engel and Peter Houstle wrote an outstanding whitepaper earlier this year that provides a great map of the different aspects you will need to keep in mind if you want to get serious about data ( free download ). Of COURSE these are the ones that prefer email as a communication method. Leadership Strategy'
The following is a guest post from Anna Caraveli and Elizabeth Engel, CAE, who have also written a very nice WhitePaper on engagement (link at the end). It could be a relationship, a volunteer activity, a community, an idea, an experience, a hobby. How does that play out in real life?
This sort of situation requires alliance leadership and board members to think creatively, be willing to take chances, try something new and above all stay focused on the problem. Numerous whitepapers were commissione that focused on the benefits of the platform in real life computing environments.
Event management: Plan, communicate and take registrations for your events. You can communicate with tech vendors or departments from the app for a built-in record. Workflow automation: Turn day-to-day tasks into streamlined functions that minimize administrative labor requirements.
If your association needs help bridging the staffing gap or creating effective, engaging communication plans, outsourcing content management could be a viable, cost-friendly option. The goal is to select an outsourcing partner that can help your association reach its communications goals today and into the future. . Social media.
So it’s incredibly important that the Analytics department maintains communication with our members regarding what they need from our research publications and whitepapers. The publication has a circulation of over 25,000, so it becomes a vehicle for communication about and between members. Last but not Least.
In order to be successful, you’ll need strong, consistent support from your national headquarters leadership, actively providing direction and the resources for that change to happen; and from your chapter leaders, who need a clear understanding what the plan is, what the goals are, and the role that the chapters will play.
For more information on social media, Cause Marketing Forum released a whitepaper on Facebook and cause marketing called, Facebook and Cause Marketing: Truths, Tips and Trends from Pioneers. A Look at Social Media Impact by Nonprofit Issues. You will have to like Craig’s Facebook page to see it.
CPD communicates that today the education of clinicians is professionalized, evidence based, and a team sport. Titled “Learning to Lead in an Academic Health System,” the chapter provides an overview of the need for more emphasis on leadership training and finding leaders who have the right skills to lead.
You cannot over-communicate clarity about what drives success. I put out a whitepaper on performance management earlier this year that can help you start your thinking about it. We’re all at the strategic/leadership/culture table together. Culture Humanize Leadership Managing People' Run some experiments.
Heres part three of the "innovation for associations" whitepaper Im helping to write while chairing the Innovation Task Force for the Wisconsin Society of Association Executives. Yes, we have direct, internal access to the community, but do our Boards and Committees actually give us an innovation advantage? Communication.
I navigated a world of suits and Dilbert-esque arguments over policies, procedures and whitepapers. The Waning Days of Leadership in Association Management. communications. (4). community. (3). communications. (4). community. (3). leadership. (9). SmartBlog on Leadership. List-o-mania!
These could include advanced training sessions, leadership development programs, or specialized skills training that members can’t access elsewhere. Special Recognition Programs Implement recognition programs that celebrate members’ achievements, such as awards for professional excellence, community service, or long-term membership.
In one of my last posts I shared the principles of innovation weve drafted as part of the "innovation for associations" whitepaper being written by the WSAE Innovation Task Force. Its part of an effort by my state association executives society to define an evidence-based model of innovation for the association community.
First of all, our whitepaper on association innovation is nearly finished. Ive posted draft excerpts of the whitepaper here on Hourglass ( here , here and here ), but we hope the final version will have much broader dissemination within the association community. Communication. Leadership.
This month’s Corner Office spotlight shines on Christopher Williston VI, vice president of communications for the Independent Bankers Association of Texas (IBAT) , the nation’s largest community state banking institution. Its members include more than 2,000 banks and branches in 700 Texas communities.
Articles are short, and bigger issues are addressed in helpful ‘whitepapers’ (which, by the way, are an effective communication tool for your members—if you don’t know about them, go to Wikipedia or click here ). Leadership Thoughts: Crafting the Job Description. Recent Posts. Lawsuit. •
Two weeks ago, at ASAE’s Marketing, Membership & Communications Conference , I was struck by an afternoon session led by Sherry Marts, president and CEO of S*Marts Consulting LLC, and Elizabeth Engel, CAE, CEO and chief strategist for Spark Consulting LLC. Diversity and inclusion require more than just lip service.
Weve now examined enough case studies where we feel ready to start writing a "whitepaper" on innovation for the association community. This whitepaper will describe the traits—or principles—that we believe are necessary to create a culture of innovation within any organization. Communication.
I’m sure that there is an entire whitepaper that can be written on this, but given the beautiful summer weather outside and the fact that it is Friday, you’re only going to get some bullet points from me. Labels: Collaboration , communication , Social Media. communication. (13). communications. (29).
Two new studies show that, despite lingering challenges that often involve communication and budget, marketing and technical execs are finding ways to improve their relationship. On the plus side, the communication freeze seems to be thawing. That’s according to a recent study by CIO Magazine , EPAM Systems, and the CMO Club.
They will play a key role in our mission to use insight for the benefit of our industry by stewarding great content, thought leadership and being an evangelist for the power of data in crafting a great event experience. Comfortable working with data, both in communicating it to an audience and utilising it to drive performance improvements.
The principles of innovation in the WSAE whitepaper on Innovation for Associations talk about the need to make sure the top leadership of your association embraces a culture of innovation. Communication. Leadership. Leadership Potential of GenX. Discussion Topics. Association Management. Baby Boomers.
Through these posts Hourglass readers got a sneak peek at the Innovation for Associations whitepaper we authored ( here , here and here ) and the assessment tool we developed for association executives to use in determining the innovation readiness of their associations ( here , here and here ). Communication. Leadership.
The WSAE whitepaper on innovation talks about the need to understand the mind of your community. By doing what Haque recommends that becomes elementary because the community is no longer something external to your organization, something difficult to understand whose needs you still must serve. Communication.
Secure leadership support and a funding commitment. For more on how to do all that, download the full whitepaper for free at [link]. For more than twenty years, Elizabeth has helped associations grow in membership, marketing, communications, public presence, and especially revenue, which is what Spark is all about.
In fact, from a marketing communications perspective, investment in quality content is better than gold because, unlike gold, the value of quality content to your communications efforts rarely fluctuates or goes down. Quality content offers the same draw power to a marketer’s communications efforts. ► July. (23).
Communication. Leadership. Leadership Potential of GenX. Funny how people and ideas are connected, isn’t it?" I wrote back to Trish and she replied: Dare I get freaky in saying that theres a bigger force out there that connects like-minded folks at pivotal times in ways that defies description? Discussion Topics.
They communicate the member perspective,” Sharon advises. Identifying business strategy falls to the executive leadership team. The process cuts across the entire organization, and there is constant communication among staffers and departments to ensure alignment. From environmental scans to persona analysis and whitepapers.
They communicate the member perspective,” Sharon advises. Identifying business strategy falls to the executive leadership team. The process cuts across the entire organization, and there is constant communication among staffers and departments to ensure alignment. From environmental scans to persona analysis and whitepapers.
And even though content marketing was the hot topic of 2013, with marketers scrambling to create blog posts, e-books, whitepapers and infographics on the topic, 2014 is revealing a new trend. How can you used already existing content to promote that new guide, whitepaper or e-book? Video is a once and done deal.
Data presents a tremendous opportunity to make better decisions,” says Elizabeth Engel, CAE, CEO and chief strategist of Spark Consulting and coauthor of a forthcoming whitepaper on using data to inform decision-making. Big Data, Small Steps. That said, there are certain things you need to do to use your data efficiently.
The WSAE whitepaper on innovation calls this understanding the mind of your community. Communication. Leadership. Leadership Potential of GenX. Discussion Topics. Association Management. Baby Boomers. Developing Millennial Leaders. Encore Careers. For-Profit vs. Non-Profit. Generation Basics. Governance.
In fact, instead of just complaining about the flew, it makes me want to jump in and help correct it since I am invested in the larger community and what it is trying to accomplish. Communication. Leadership. Leadership Potential of GenX. August 30, 2011 11:37 AM. Eric Lanke. Exactly, Jeffrey. That's real loyalty.
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