Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. Behavioral data and segmentation are key to maximizing the value of your targeted marketing efforts.

Newsletter 189

Newsletter Maine Content Examples 189

Reid All About it

AUGUST 9, 2024

Bulletin describes how a membership app improves engagement by providing a centralized communication channel on your members’ phones. Elisa Pratt recaps a recent association community discussion about micro-volunteering. Benchmarking reports are also an effective content marketing tactic for associations and industry partners.

Cleveland 270

Cleveland LMS Content Press Release 270

Aaron Wolowiec

AUGUST 6, 2013

A couple months ago I wrote an article for “Associations Now” about how marketing requires different skills than it once did. As more potential tactics and options for marketing have emerged, more is expected of a marketer. It’s the marketer’s job to be informed about all the traditional and new marketing techniques.

Marketing 100

Marketing Social Media Atlanta Maine 100

Aaron Wolowiec

AUGUST 10, 2015

Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.

Report 100

Report Marketing Detroit Social Media 100

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. Member app.

Maryland 281

Maryland LMS Revenue Strategy 281

Reid All About it

JUNE 18, 2021

How to conquer communication debt aka email/message overwhelm. Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Quick hits. Ernie Smith, Associations Now ). Host: ASAE.

LMS 369

LMS Certificate America Committee 369

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in). How can you segment them? .

Marketing 100

Marketing Newsletter Social Media Recruitment 100

Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 79

CA Marketing eBook Survey 79

Higher Logic

APRIL 9, 2019

Choosing imagery for your content marketing campaigns is really hard. Just this weekend, I saw a stock photo I’ve seen a thousand times on Shutterstock used as the main creative on a prominent highway billboard. Looking for more marketing tips? See the photo we chose for this blog header? Case in point.]. Awkward, no?

Content 153

Content Marketing Social Media Tips 153

Higher Logic

MAY 8, 2019

If your target audience has opted into your communications, the open rate should be on the higher end. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Resource: Email Marketing vs. Marketing Automation [Explained].

Tips 166

Tips Email Marketing Newsletter Communications 166

Higher Logic

MAY 16, 2019

I define and see the impact of digital transformation for associations using three main pillars. Technology also plays an increasingly important role to enable our organizations to better understand our members, and personalize marketing, communications, and member services. Changing Role of Technology.

Member Experience 196

Member Experience Technology Content Communications 196

Reid All About it

NOVEMBER 6, 2020

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. How to Scale Community Globally. Learn how to scale your community for a global market and adopt a better appreciation and mindset when addressing a global audience versus a single regional language approach.

Learning Management System 285

Learning Management System Education Communications Case Study 285

Blue Sky eLearn

MAY 16, 2019

Information about your team’s project management methods and tools being used – i.e. where to find project task lists or communication threads in Asana, Basecamp, Slack, etc. You may have a full marketing department handling everything, you may not. Some important items are: The marketing calendar.

Tips 211

Tips FAQ Education Sample 211

Higher Logic

MAY 29, 2020

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. Your goal should be to demonstrate how the community aligns with and leads to achieving the goals of your association’s strategic plan.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Nimble AMS

MAY 16, 2024

Has your organization used Artificial Intelligence (AI) to do basic marketing tasks? If not, it might be time to consider leveraging AI to improve your member marketing strategy. Read our blog to learn helpful tips to get started using AI in your association’s member marketing. What is member marketing?

Marketing 81

Marketing How To Discount Tips 81

Spark Consulting

JULY 5, 2017

When last we left the Membership 101 series, you had just gotten a new member and were busy finding out why she joined so you could focus your marketing and communications efforts around those 2-3 things that matter most to her. What does your “welcome to Association XYZ” communication look like? Ask about her.

Case Study 170

Case Study Library Maine Communications 170

Reid All About it

JUNE 7, 2019

The Road to Member Engagement Is Paved with Personalized Marketing. Learn how to identify the main challenges and the main benefits of online events in your organization, analyze the five bulletproof reasons for your organization to offer online events, and develop an outline to share with leadership for an online event strategy.

Proposal 170

Proposal eBook Maine Tips 170

Blue Sky eLearn

MARCH 31, 2020

Whether your association is made up of education leaders or marketing professionals, increasing your membership strengthens your association as a whole. For instance, make sure you have these features: General association information like a brief history and your main mission. Don’t forget about keeping up your communication!

Directory 239

Directory Association Management FAQ System 239

Reid All About it

DECEMBER 22, 2017

The PCMA Digital Experience Institute will be streaming live the most talked about sessions including each day’s main stage, thought leaders from across the globe and business events experts focusing on the most pressing industry topics. – Structured Content- A Marketer’s Secret Weapon. Host: American Marketing Association.

Nashville 154

Nashville Chicago DC Maine 154

WBT Systems

FEBRUARY 20, 2018

Find out how much staff time (in dollars) is spent on marketing and managing the program compared to revenue generated. Or is this program considered a commodity product by the marketplace so the organization providing it at the lowest price is gaining the market share? Is the program even meeting a market need? Value to market.

Education 161

Education How To Certificate Committee 161

Higher Logic

JULY 19, 2018

Because it’s the main way we receive valuable communications. Without that personalization, we often lose interest and unsubscribe from email lists long before completing the call-to-action that the marketer sending the email was hoping for. This is easy to do using marketing automation’s web tracking feature.

Tips 159

Tips eBook Newsletter Marketing 159

Blue Sky eLearn

NOVEMBER 7, 2018

How to market to them. According to Inc.com , here are some of the main differences: 1. 74% of Generation Z prefer to communicate face-to-face with colleagues. These six main differences that Inc.com outlines make it clear that there are numerous opportunities for associations to attract and educate Generation Z.

millennials 163

millennials Maine Course Class 163

Higher Logic

MAY 17, 2016

If you’re a community manager, you can use effective blog posts to recruit and communicate with both current and potential community members – and all of these principles apply. As you may know, this familiar technique is called content marketing. It’s racked up 1.3 The two qualities of a successful blog.

Tips 185

Tips Content Education Social Media 185

Reid All About it

JULY 17, 2020

Tony Rossell, Marketing General, Inc. ). At the farmers market, some of the farms bring in a pickup truck with a bed full of corn. Presenters: Megan Powers, Founder, Powers of Marketing. Preet Singh, Founder, DesignX Community. Host: ASAE Finance and Business Operations Professionals Community. MeetingsNet ).

Montana 341

Montana Revenue Strategy Conference 341

Higher Logic

MAY 15, 2018

While communities are organization-wide initiatives, the team directly responsible for your community has a huge impact on its success. Who Usually Owns Online Communities? Marketing is the most common owner of online communities, according to the 2017 Business Impact of Online Communities Study.

Case Study 149

Case Study Project Cost Marketing 149

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Guest: Cynthia Lockrey, Lockrey Communications Mon 9/18 at 4 p.m. – Peter Diamandis ) My summer with Leo Tolstoy and his War and Peace. 1 CMP credit.

LMS 264

LMS Revenue Arlington Education 264

HighRoad Solution

SEPTEMBER 26, 2018

At HighRoad Solution we are often asked “what is the difference between marketing automation and email marketing and how can my organization benefit by utilizing both?”. Right now, most associations are communicating with their membership mainly with one message-to-all type communication.

Email Marketing 60

Email Marketing Marketing Video Software 60

Association Adviser

FEBRUARY 27, 2018

You might not expect an association that focuses on underwater operations to be groundbreaking when it comes to their social media and content marketing, but that’s part of what makes ADCI so interesting. Content 360 is a content strategy program which is designed to increase communication effectiveness for associations.

Content 74

Content Marketing Social Media Maine 74

Higher Logic

FEBRUARY 12, 2019

Imagine you’re the main point of contact or user of the software element your company has purchased. Customer onboarding usually crosses interdepartmental lines – your new customer could interact with anyone from sales, marketing, implementation, support, and success. Related : Blog Post - The Value of Community in Customer Success.

Software 159

Software Process Tools Case Study 159

Thanks For Playing

MAY 22, 2012

skip to main | skip to sidebar. Seeking community in associations since 2008. With ASAEs Membership, Marketing & Communications Conference this week and an upcoming vacation, T4P is going on a little hiatus. Thanks For Playing. 22 May 2012. Gone Fishin. Back around June 4!

Social Media 150

Social Media United States Maine Association Management 150

GrowthZone

AUGUST 3, 2023

The award recognizes excellence in operations, member services, and community leadership. Award of Excellence Winners ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations.

Long Beach 148

Long Beach Iowa Video Utah 148

Higher Logic

FEBRUARY 27, 2018

As a remedy, the communications team looked for a way to connect people within – and across – businesses. The goal: strengthen communications, create a shared culture, and invigorate employees around a shared mission through an intranet. Their community, basecamp, launched six months after platform selection.

Kansas City 180

Kansas City Library Kansas Team 180

WBT Systems

MARCH 14, 2017

The reasons for their demise are usually quite similar and seem to revolve around four main areas that come up in almost every conversation. The final reason is marketing and communication with members. Do Learners Experience Unnecessary Barriers to Access?

LMS 215

LMS Learning Management System Certificate System 215

WBT Systems

NOVEMBER 22, 2016

These may include: IT, Professional Development, HR, Membership, Finance, or Marketing. To ensure clarity of communication, it is a good idea to nominate one person to be the main contact for the LMS vendor, such as a project manager. How will you define your requirements?

Learning Management System 150

Learning Management System eBook System LMS 150

Blue Sky eLearn

JUNE 7, 2019

Automates communications. These communications don’t have to be impersonal, as you can choose to send them to different segments of the members in your CRM according to their various interests. Communicate via email and other online methods. Get your members involved in eLearning opportunities.

How To 183

How To Course Software Content 183

Reid All About it

OCTOBER 15, 2021

Fíonta consulted the Membership Marketing Benchmarking Report from Marketing General Inc. Spoiler: the most successful organizations take full advantage of their technology and data so they can quickly respond to changing member and market needs. Ann Smarty, Content Marketing Institute ). Membership strategies.

Revenue 195

Revenue Committee Technology Strategy 195

Reid All About it

JANUARY 5, 2018

The PCMA Digital Experience Institute will be streaming live the most talked about sessions including each day’s main stage, thought leaders from across the globe and business events experts focusing on the most pressing industry topics. Hosts: Tagoras and Community Brands. – Structured Content- A Marketer’s Secret Weapon.

Nashville 150

Nashville eBook DC Chicago 150