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How to Drive Traffic to Your Community Using Social Media

Higher Logic

Get the best part of your community in front of members on their favorite social media channels, and bring them back to your online community with valuable, relevant content. Chances are if it is a popular topic in your community, it will also be engaging on your social media pages as well.

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Is Your Organization Risking Members' Privacy by Connecting on Facebook?

Higher Logic

The Problem with Using Public Social Media Platforms. On the front-end sales line here at Higher Logic, we often hear organizations are happy with using social media platforms as their main line of communication with and between their members. Do You Need a Private Secure Communication Channel?

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Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Communicate digitally to disseminate information. Association management software (AMS) functions as one main database containing all interactions between your association and its members.

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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Use Webinars to Communicate. One of the main reasons someone joins an association is to advance in their career, which starts with education. Use Webinars to Communicate. Want to learn more about automating your email communications ? Use webinars as a new medium for educating, communicating, onboarding, and networking.

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An Adept Lesson in Crisis Communications on Social Media

Associations Now

After a major bug left users of the Firefox browser without their add-ons over the weekend, the social media accounts of its parent company, Mozilla, kicked into gear. Mozilla is a big organization and has a lot of areas to cover institutionally, and it’s in a tough field where its main competitors are now working together.

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Building Buy-In for an Online Community at Your Association

Higher Logic

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. Your goal should be to demonstrate how the community aligns with and leads to achieving the goals of your association’s strategic plan.

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Change is good…right?

Aaron Wolowiec

According to the survey, association innovation tends to focus around a few main areas: website and social media; conventions, conferences and seminars; education programs; and membership, technology and marketing (56 percent each). And it seems there’s not much middle ground.