Reid All About it

AUGUST 16, 2024

A few months ago, a website firm serving the association market went out of business and left their association clients adrift. Lunch and Learn: Marketing AI Show & Tell Join us for a little show and tell about Marketing AI tools. Host: ASAE Marketing Professionals Community. Website hosting. to 1:05 p.m.

America 264

America Strategy Content Social Media 264

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. If you’re seeing lots of movement in your industry—members losing jobs, employers hiring for new positions—consider hosting a virtual job fair. Powering Engagement with Persona-Led Marketing.

Recruitment 370

Recruitment Recruiting Certificate Tips 370

Reid All About it

FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. On the side, not her broccoli purée, but thanks for the idea, Nigella, but the New York Times version , which we really loved. It’s fun to have broccoli in a new format. Remote work models. More info/register.

San Diego 370

San Diego Strategy Education Price 370

Reid All About it

APRIL 10, 2020

Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content. Dan Crowd ).

North Carolina 74

North Carolina Content Montana Revenue 74

Reid All About it

JULY 5, 2024

Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, new member onboarding, online communities, and online career centers. Tony Rossell of Marketing General Inc.

Strategy 270

Strategy Education Content Tips 270

Reid All About it

NOVEMBER 6, 2020

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Host: New York Society of Association Executives (NYSAE). How to Scale Community Globally. Host: Community By Association. Building Your 2021 Communications Plan. More info/register.

Education 285

Education Learning Management System Leadership Case Study 285

Nonprofit Marketing Guide

NOVEMBER 18, 2021

And for just as long, the communications staff in charge of them have been either taking a deep sigh or full-out eye-rolling in response to questions about why they exist. ” So, within this context, I’ve been fascinated to see mainstream media organizations like The Atlantic and the New York Times embrace the newsletter concept.

Newsletter 95

Newsletter Communications New York Content 95

Socious

NOVEMBER 3, 2016

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

Sample 100

Sample Marketing Conference New York 100

Nonprofit Marketing Guide

JANUARY 12, 2015

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. . Tell us what you do in a typical day as a nonprofit communications pro. and Canada, and each has its own CEO and communications staff. timeframe.

Communications 98

Communications New York Washington Portland 98

Reid All About it

APRIL 2, 2021

Association member communications. Interested in grading your association communications? Mike Murray, Content Marketing Institute ). Hear what works, where to focus your resources, marketing, management, and tracking. Presenters: Kathryn Frankson, Director of Marketing | Informa. Quick hits. Stan Garfield ).

Revenue 335

Revenue Conference Education Resources 335

Reid All About it

APRIL 26, 2011

My recent posts on other blogs — Avectra, Socialfish and SmartBlog Insights – include: Member Communication: Have It Their Way. Member communication is getting crazy. Will you pay $195 a year to read the New York Times online? The folks at TMG’s Engage blog explain the Times’ new metered approach. What about print?

Social Media 150

Social Media Case Study New York Library 150

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. Alisha Haridasani Gupta, New York Times ). Presenters: Dawn DiLorenzo, Director of Marketing @Web Scribble.

millennials 307

millennials Montana Education Certificate 307

Reid All About it

FEBRUARY 7, 2020

Quick hits before we get to the list of this week’s free education: If your association has an online community, you’re encouraged to participate in the State of Community Management 2020 survey conducted by The Community Roundtable. A must-read for content marketers: how to create a strategic editorial calendar.

Chicago 243

Chicago Education Baltimore Content 243

Virtual

SEPTEMBER 26, 2013

Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels, which we’ll discuss below. Increasingly, people are getting their news online. Google News will display a press release on Business Wire the same way it does for traditional publications.

Press Release 100

Press Release Social Media Marketing New York 100

Reid All About it

JANUARY 31, 2020

The weekly list of free educational events and resources for the association community… Marketing General Inc.’s s (MGI) 2020 Membership Marketing Benchmarking Survey is open. Julie Weed, New York Times ). ASAE Communication Professionals Happy Hour (Washington DC). A guide to hotel tipping.

Chicago 221

Chicago DC Massachusetts Washington 221

Nonprofit Marketing Guide

AUGUST 26, 2010

I also know how much better you’d feel about your communications work if you had a focused, creative, and realistic marketing plan guiding your decisionmaking. That’s why I’m teaming up with Nancy Schwartz in October to provide a one-day, in-person, intensive marketing plan workshop. a journalists association.

New York City 63

New York City Marketing New York Washington 63

Reid All About it

FEBRUARY 12, 2021

Presenters: Harneet Singh, Director of Marketing, Preseem. Let’s talk about how you’re applying what you learned last year to market your virtual meetings this year and increase engagement. Hosts: ASAE Communications Professionals Advisory Council, Membership Marketing Advisory Council and Meetings & Events Advisory Council.

Revenue 370

Revenue North Carolina Leadership Technology 370

Nonprofit Marketing Guide

JULY 20, 2015

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Tell us what you do in a typical day as a nonprofit communications pro. Em Hall is an award-winning marketer with a knack for digital strategy and social media.

Communications 96

Communications Chicago Project Social Media 96

Nonprofit Marketing Guide

JULY 14, 2014

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Nichols is the senior director of marketing and communications for GuideStar , a nonprofit that powers philanthropy and is widely considered the leading source of nonprofit information.

Communications 94

Communications Press Release Social Media Dallas 94

Nonprofit Marketing Guide

OCTOBER 4, 2011

A question I hear a lot from my readers is “How much time do I need to devote to marketing when it’s just me?” Many nonprofit communicators are simply over-tasked and wearing too many different hats. Think about ALL of the resources that you spend on marketing now, not just time. They are all related and interdependent.

Marketing 74

Marketing New York City New York Proposal 74

Reid All About it

MARCH 15, 2013

Google Reader is where I go first thing in the morning for my professional reads about associations, marketing, digital media, technology, etc., Katie Bascuas at Associations Now writes about the four friends every content marketer needs. He says, “Many social norms just don’t make sense to people drowning in digital communication.”

Social Media 150

Social Media Colorado New York Analysis 150

Nonprofit Marketing Guide

AUGUST 25, 2011

Marketing planning – real marketing planning –isn’t easy. It means you are prioritizing your goals, learning about and defining your target audiences, refining your calls to action, figuring out what will move people to follow through, deciding which communications channels to use, and much more.

Marketing 75

Marketing New York City New York Newsletter 75

Reid All About it

SEPTEMBER 6, 2019

Strategy as currently practiced rarely emphasizes the importance of community.” The Harvard Business Review describes how the New York Public Library involved employees from 93 branches in innovation communities —could be a good model for chapters. Her herb-heavy crumb coating was fantastic—it’s my new Milanese recipe.

Chicago 37

Chicago LMS New York Member Engagement 37

Nonprofit Marketing Guide

FEBRUARY 24, 2011

Nancy Schwartz and I are taking the Total Focus Nonprofit Marketing Plan Workshop west this year, with a day in beautiful Seattle, Washington. We’ll be there on Thursday, June 16, 2011 to work with up to 25 nonprofits to create a real-world marketing plan for their organizations. You’ll be so glad you did!

Seattle 66

Seattle Marketing New York DC 66

Nonprofit Marketing Guide

JULY 25, 2011

When I offer my “Quick and Dirty&# marketing plan workshop, I’m always saying things like, “But when you do your REAL plan, you’ll also do this and this. But for those of you who are ready for something more , for the real deal, it’s time to register for the Total Focus Nonprofit Marketing Plan Workshop.

New York City 70

New York City Marketing New York Analysis 70

Nonprofit Marketing Guide

JUNE 14, 2010

We are offering a joint one-day, in-person workshop on creating a marketing plan for your nonprofit. If you are a nonprofit communications or development staff member, hands-on board member, or executive director who does it all, this is the marketing planning workshop for you. P.S. Need a marketing plan in a hurry?

New York City 64

New York City Marketing New York DC 64

.orgSource

JULY 25, 2023

For communicators who would rather write sentences than algorithms, finding the phrases that will viralize your posts seems like a New York Times word game gone wrong. AI, your new marketing assistant, is happy to help. There’s a lot of news right now about people using AI to achieve better results.

Team 88

Team Marketing Analysis Social Media 88

Reid All About it

APRIL 17, 2020

She addresses reserves, partnerships, marketing, and program development. Ann Gynn, Content Marketing Institute ). Go on a virtual visit to the New York Times’ 52 Places to Go in 2020. ( New York Times ). Sip and Share: Fears & Forecasts for Content Marketing. David Schneider ). 1 CAE credit.

North Carolina 44

North Carolina Revenue Montana Content 44

Nonprofit Marketing Guide

MARCH 11, 2011

Welcome to the latest edition of Mixed Links, our roundup of good links for nonprofit communicators. In Twitter news, check out the HootSuite post on The New York Public Library’s Twitter campaign. Laura Brahm of Open Society Foundation gives Ten Reasons Why We Use Twitter over at The Communications Network Blog.

Communications 68

Communications Case Study New York Library 68

Nonprofit Marketing Guide

MARCH 17, 2016

But it’s not impossible — especially if they are willing to do more than pepper news editors with press releases. As the communications manager for a small education nonprofit in Bethesda, Md., It’s more difficult than ever for nonprofits to get media coverage. In 2015, her nonprofit, College Directions Inc.,

New York 56

New York Baltimore Press Release Washington 56

Nonprofit Marketing Guide

SEPTEMBER 16, 2010

If you’ve been thinking about attending the Total Focus Marketing Plan Workshop that Nancy Schwartz and I are presenting in October, you’ll save $100 if you go ahead and register now. Look what we’ve built into the workshop for you: Expert navigation through the complete marketing plan creation process.

New York City 62

New York City Marketing Kansas Iowa 62

Event Industry News

DECEMBER 14, 2021

Aeorema Communications PLC, the parent company of Cheerful Twentyfirst (Ltd and Inc) and Eventful Ltd, promotes Hannah Luffman to Group Commercial Director and to the PLC board of directors. Jane joins the agency with 20 years of experience in marketing, strategic thinking and impactful campaign delivery. In Hannah?

Team 59

Team Communications New York America 59

Nonprofit Marketing Guide

JUNE 22, 2010

I’m working on my fall schedule and I’m wondering when I should next offer some webinars and e-clinics on marketing planning. Will you take this quick poll and let me know when you are most likely to write your 2011 nonprofit marketing plan? June 23: Turning Your Whole Staff and Board into an Effective Marketing Team.

New York City 66

New York City Marketing New York DC 66

Reid All About it

AUGUST 30, 2019

MemberSuite shares eight ways you can use word-of-mouth marketing to increase membership. Rusty Weston, Content Marketing Institute ). Create a content marketing strategy in seven “easy” steps. Turn Member Engagement and AMS Data into Effective Marketing. Member data tells us how to communicate, not the other way around.?A

Chicago 34

Chicago DC Member Engagement Analysis 34

Reid All About it

JANUARY 28, 2022

Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. Presenter: Chris Klauda, Senior Director, Market Insights, STR. Leverage Your Communication Style for Success in the Hybrid Work World.

Newsletter 195

Newsletter Survey Software Process 195

Reid All About it

APRIL 29, 2022

Their non-dues revenue scorecard takes seven factors into account, including member value, market insight, effort, and cost. Marketing Analytics. Learn about the data analytics available to marketers and what we can extrapolate from them. Presenter: Jen Salazar, Senior Digital Marketing Manager at IEEE Computer Society.

Revenue 39

Revenue Louisiana Technology Leadership 39