Optimist Consulting

MAY 13, 2015

I was delighted to be asked to deliver a workshop on using the telephone in the marketing mix. Download my presentation. If you would like more information about how I can help your organisation improve your member engagement and marketing communications please contact me for a no-obligation quote.

Marketing 100

Marketing Member Engagement Communications 100

Optimist Consulting

MAY 13, 2015

I was delighted to be asked to deliver a workshop on using the telephone in the marketing mix. Download my presentation. If you would like more information about how I can help your organisation improve your member engagement and marketing communications please contact me for a no-obligation quote.

Marketing 100

Marketing Member Engagement Communications 100

Reid All About it

SEPTEMBER 20, 2024

TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. labor markets won’t meet future workforce needs. The need for credentialing programs presents an untapped potential economic opportunity for associations. |

LMS 259

LMS Revenue Content Certificate 259

Freestone

FEBRUARY 21, 2024

If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners. Want to learn more about marketing plans?

Marketing 75

Marketing LMS Social Media Course 75

Reid All About it

JANUARY 22, 2021

Presenter: Amanda Davis, CMP, Director of Learning & Development and Online Learning Manager, Blue Sky eLearn. Presenter: Alexandra Watkins, Chief Executive Boss Lady of Eat My Words. Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization?

Innovation 370

Innovation Communications Education Strategy 370

ISAE

OCTOBER 31, 2023

Mastering Leadership Communication to Connect with Members Whether you manage a social or professional fraternity or sorority, communicating with members should be one of your top priorities. Why is communicating with members important? Why is communicating with members important? Mitigate conflict.

Communications 52

Communications Leadership Software Recruitment 52

HighRoad Solution

NOVEMBER 30, 2018

We proudly support over 450 association and non-profit organizations who use our marketing automation and email solutions to boost engagement, increase revenue, and communicate with their constituents to further their mission. HighRoad Solution is thrilled to be a part of this year’s ASAE’s Technology Conference and Exposition.

Conference 116

Conference Marketing Revenue Communications 116

Reid All About it

OCTOBER 25, 2024

Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Host: Fridays@4 Speaker: Sheri Singer, founder, Singer Communications Sun 10/27 at 12:30 p.m.

Arlington 248

Arlington Revenue Education Strategy 248

Achieve

JANUARY 31, 2022

As a nonprofit marketing or communications specialist, you may have noticed a rising tide of digital fatigue among your supporters when it comes to your organization’s online outreach efforts. . Communication is a foundational element of. multichannel marketing strategy. It’s a phenomenon called. digital fatigue. .

Communications 105

Communications Tips Social Media Survey 105

Membership Marketing

MAY 24, 2022

This month I presented these challenges and solutions at ASAE’s Marketing Membership and Communications Conference. The session, titled “The Seven Deadly Sins of Membership Marketing,” shared how to diagnose these sins, provide insights to remove them, and allow membership efforts to advance.

Marketing 59

Marketing Communications Conference How To 59

Spark Consulting

MAY 27, 2014

I’m presenting a session at ASAE’s upcoming Marketing, Membership, and Communications Conference, to help you create rockin’ marketing materials. conferences marketing membership presentations ASAE'

Marketing 150

Marketing Conference Tips Communications 150

Reid All About it

FEBRUARY 19, 2021

I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. Presenter: Dr. Elizabeth Lombardo, Ph.D., Presenters: Adam Hostetter, CEO, FUSE Search.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Reid All About it

JANUARY 29, 2021

The weekly list of free educational events and resources for the association community…. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Presenter: Erica Dhawan, MPA, Author and Keynote Speaker on 21st Century Collaboration, Cotential.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Reid All About it

MAY 21, 2021

Presenters: Jessie States, CMP, CMM. Presenters: Peggy Hoffman FASAE, CAE, President and Executive Director, Mariner Management. Presenter: Carole Stizza, PCC, SHRM-SCP, executive leadership coach, senior HR professional and strength strategy specialist. 5 Secrets of Email Marketing Geniuses. 1 CMP credit. Matt Turner.

San Jose 369

San Jose Email Marketing millennials Tools 369

Reid All About it

JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. Are there any new things to communicate in your contract? Chapter benchmarking.

Certificate 322

Certificate Technology Communications Revenue 322

Reid All About it

FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Presenter: Kyle Jordan, Ed.M., Presenter: JoDee Curtis, SHRM-SCP, CPA, founder of Purple Ink. Presenters: Ariana Aragon, Director of Implementation, and Abhay Khurana, Chief Marketing Officer, Feathr.

San Diego 370

San Diego Price Strategy Education 370

Spark Consulting

NOVEMBER 14, 2013

The ASAE Marketing Section Council is conducting a short survey to measure interest in various marketing-related topics for purposes of supporting ASAE’s marketing educational efforts, including the types of sessions we’ll see at next spring’s 2014 Marketing, Membership & Communications Conference.

Marketing 150

Marketing Survey Conference Education 150

Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s I feel bad for kids and young adults who never played outside unsupervised, socialized without distraction, entertained themselves or, as one commenter says, been “completely present.” Content marketing. Association trends. But a few data points trouble me.

Content 271

Content Survey Education Strategy 271

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). Presenter: Sarah Durham, founder, Big Duck.

Recruiting 329

Recruiting Recruitment Project Technology 329

The Association 100

JANUARY 7, 2024

The inaugural A100 CommImpact Awards , presented by OnWrd & UpWrd and The A100, proudly announced their 2023 winners in December. Celebrating exceptional achievements in association communications, these awards recognize those who have significantly impacted their members and communities.

Video 130

Video Leadership Member Engagement Innovation 130

Reid All About it

JULY 31, 2020

The weekly list of free educational events and resources for the association community… Economic outlook for associations. Please consider participating in Marketing General Inc.’s The results will help our community better understand how associations are adapting to change and preparing for the future. Presenters: Ann H.

Montana 362

Montana Revenue Innovation Case Study 362

Reid All About it

JULY 2, 2021

Presenters: Christin Berry, VP of Business Analytics & Data Services, ASAE. Presenter: Susan Borke. Creating your Content Stream—from Marketing to Sales to Programs. Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader.

Technology 370

Technology Strategy System Education 370

Thanks For Playing

DECEMBER 4, 2012

Yesterday, Kristina Twigg ( Water Environment Federation ), Lauren Wolfe ( Higher Logic ), and I presented on marketing your private online community at the Higher Logic Users' Group Super Forum. Include a regular "most discussed in our community" feature in your other communications pieces (like enewsletters).

Marketing 150

Marketing Tips Communications Conference 150

Association Adviser

JUNE 15, 2018

I love telling stories because they communicate who I am, what I do, and how I relate to others. Does your member communication convey who your association is, what you do and how it relates to members? High quality has its place if your association needs to present its best image for recruiting or promotional purposes.

Communications 114

Communications Video Survey millennials 114

Reid All About it

AUGUST 9, 2024

Bulletin describes how a membership app improves engagement by providing a centralized communication channel on your members’ phones. Elisa Pratt recaps a recent association community discussion about micro-volunteering. Benchmarking reports are also an effective content marketing tactic for associations and industry partners.

Cleveland 265

Cleveland LMS Content Press Release 265

Association Success

AUGUST 5, 2019

Poor communication skills are affecting job candidates. We often stress the importance of soft skills in the job market, and this is particularly true when it comes to a lack of communication skills affecting the employability of job candidates. What’s their communication like? It’s so much more than that.

Communications 82

Communications Survey Education Software 82

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. 1 CAE credit.

Montana 351

Montana Certificate Conference Content 351

Reid All About it

MAY 15, 2020

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Marketing virtual/online education.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

Smooth The Path

MAY 14, 2019

Selfish marketing creates customers who count on sales, coupons, and tricks to make purchases. Members learn, converse, read, write, present, mentor, think, cheer and volunteer. Members learn, converse, read, write, present, mentor, think, cheer and volunteer. Does your association marketing target customers or members?

Marketing 74

Marketing Communications Tools 74

Reid All About it

APRIL 2, 2021

Association member communications. Interested in grading your association communications? A new report from Bruce Rosenthal Associates, HPN, and Ricochet Advice, The Conference Roadmap to Recovery , presents survey responses from 8,525 association members on their likelihood to attend conferences in 2021. Quick hits. Host: PCMA.

Revenue 335

Revenue Conference Industry Education 335

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. Member app.

Maryland 276

Maryland LMS Revenue Strategy 276

Reid All About it

OCTOBER 9, 2020

Quick hits before we get to the list of next week’s free education: How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. Presenter: Elina Jutelyte, Founder and Event Consultant, Endo-Exo. Presenters: Ann H. Presenter: Christina Rowe, founder, The Collaborative.

Utah 370

Utah LMS Conference Technology 370

Reid All About it

JUNE 4, 2021

Presenter: Reggie Henry, CAE, Chief Information and Engagement Officer, ASAE. Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board. You’ll engage them directly in our live chat, and you can ask questions during their presentations. More info/register. 1 CMP credit.

Video 367

Video Innovation Content Technology 367

Reid All About it

JULY 10, 2020

Community karma, baby. Communications. Take a look at Naylor’s 2020 Association Communications Benchmarking Report , an in-depth look at the communication challenges associations currently face, including issues related to the impact of the Covid-19 pandemic. Presenter: Mark Ames, Director, Government Relations for AIHA®.

Montana 365

Montana Content Price Strategy 365

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JANUARY 28, 2022

Presenter: Tony Rissley, Expo Auctions. Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. Presenter: Chris Klauda, Senior Director, Market Insights, STR. More info/register. Fri 1/28 at 1 p.m.

Newsletter 195

Newsletter Survey Team Software 195

Reid All About it

NOVEMBER 29, 2019

Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: Scott Oser, founder, Scott Oser Associates. Presenter: Danielle Puceta, Senior Vice President, Digital, Freeman. Demystifying Event Marketing. Ellen Smoley, Growth Marketing Specialist, atEvent.

West Virginia 360

West Virginia Washington DC Revenue 360