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Many communicators overvalue the importance of pressreleases. Yes, a pressrelease is an important part of your nonprofit’s media relations toolbox. Instead, the release should be thought of as a supplementary piece — something you use to provide critical supporting information.
The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy? Email campaigns.
In previous posts, we’ve shared the most common marketing and communications goals , strategies , and objectives for nonprofits. Tactics include both communications channels like email, PR and social media, as well as specific types of content like storytelling or infographics. Mobile apps. What else belongs on this list?
As a media correspondent, Antionette Kerr has seen A LOT of bad pressreleases. But despite the changing ways nonprofits get in touch with the media, pressreleases can still be an important part of your media and PR strategy. The post Are PressReleases Still Relevant? Eastern (10:00 a.m.
Those days are long gone, but the pressrelease has replaced these announcements. A well-crafted pressrelease proclaims the value of your upcoming event, helping you promote the occasion and even attract attendees and media attention. What is an Event PressRelease? Headline Start with your headline.
Bulletin describes how a membership app improves engagement by providing a centralized communication channel on your members’ phones. Elisa Pratt recaps a recent association community discussion about micro-volunteering. Benchmarking reports are also an effective content marketing tactic for associations and industry partners.
Here’s what’s happening in May at Nonprofit Marketing Guide…. Online Training: May 7: Seven Great Online Marketing Campaigns Every Nonprofit Can Run with Kivi Leroux Miller. [60-Minute May 19: Relevant PressReleases: How to Get Attention in a Crowded News Cycle with Antionette Kerr. Learn More and Register.
Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels, which we’ll discuss below. Take advantage of pressreleases. But pressreleases still work—arguably, even better—for digital publications. 2. Create a regular “value report. ”.
Claire Celsi asks us to: “Challenge yourself never to send another standard pressrelease again.” She wants us to use our skills and creativity instead to get our news in front of reporters, and gives Six Alternatives to Sending a PressRelease. Thorsen shares Ten Time Management Tips for Nonprofit Communicators.
Let’s start the weekend with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. That’s called Omni-Channel Marketing: Here’s Why It Matters. July 30: How to Take Charge, Streamline, and Simplify How Your Communications Work Gets Done with Kivi Leroux Miller. [60-Minute
Here is the latest submission for our Day in the Life of a Nonprofit Communicator series. Jackson Center’s social media accounts and oversees the production of the quarterly newsletter, pressreleases, promotional materials, and other communications. This series lets you describe your workday in your own words.
GrowthZone explains how to use the five pillars of communities to engage members: direction and desired outcome, shared responsibility, personal value, progress awareness, and ongoing ecosystem—you’ll find a lot of sound advice here. Association marketing. Peterson, Tenenbaum Law Group PLLC Are pressreleases still relevant?
Also, if you’re new to the field or thinking about getting a job working with nonprofits, check out my free e-book, The First 100 Days of Your New Nonprofit Marketing Job. Also from Ragan’s PR Daily, Michael Sebastian reports on a recent study on pressreleases. Great photos matter! See you next week.
Let’s at least pretend to get some work done by checking out the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have some digital data, email marketing and SEO tips, online team building and more. Here are 21 Actionable SEO Tips for Explosive Growth [Infographic].
we are looking for a Content Manager to handle the overall management of content for marketing, communication and PR perspectives. A university degree in areas such as Communication, Marketing, Journalism or related subjects. ? EventsCase ?we Requirements: ? What’s on offer: .
Here’s what’s happening in June at Nonprofit Marketing Guide: Online Training: June 4 & 6: The 7 Styles of Writing Every Nonprofit Communicator Should Master [Two-Part Webinar Series] Learn how to master the seven styles of copywriting for more successful communications. Learn more about our All-Access Pass.
For those of us who thrive on a little chaos and lots of multi-tasking, handling the marketing, public relations, and communications needs of our non-profit allows us the privilege of wearing many hats. Many journalism, marketing, and communications programs encourage their students to do multiple internships.
Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Nichols is the senior director of marketing and communications for GuideStar , a nonprofit that powers philanthropy and is widely considered the leading source of nonprofit information.
Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Tell us what you do in a typical day as a nonprofit communications pro. Kate graduated from Ithaca College with a degree in Integrated MarketingCommunications.
I’ve been talking to many of my nonprofit marketing friends over the last few months about what my next book should cover. The consensus is helping communications directors deal with the hard and often very unpleasant situations that they find themselves in on a regular basis, as well as the people who fuel those situations.
Let’s hope for better days ahead and take a look at some of the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. If you aren’t doing a lot of your communicating online already, then you need to know Digital transformation is no longer a buzzword. Atlanta, GA.
On Tuesday, I shared a Theory of Change for nonprofit marketing. For example, what is “content marketing” and why should nonprofits shift toward it? Creating and sharing communications that are truly relevant and valuable to others outside your organization will require a major transformation within many nonprofits.
In the ever-changing world of nonprofit marketing, transitions are a given—and with them comes a unique set of marketing-only pain points. These lovely marketing pain points can cause unnecessary added stress – but the good news? Build and Maintain a Media Kit and Media List And another marketing pain point?
We know from our Trends Report research and experience that measuring marketing and communications work is hard. Content marketing is an essential strategy for nonprofits , so keeping track of how much original content you produce is a good start. Many don’t communicate often enough. How Often Did You Share Content?
Let’s get right into the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have some good news, problems with leadership, how to use video to market your org, some social media scheduling tips, and more. Communications Director Mentoring Program.
As you may know, I am in the middle of writing the full-length, printed book version of Nonprofit Marketing Guide, to be published in Spring 2010 by Jossey-Bass. Here is the my list of 10 marketing realities for nonprofits, with abridged commentary. Reality 1: Marketing is not a dirty word.
This week, we are highlighting free downloads and resources from Nonprofit Marketing Guide that are all FREE. Nonprofits have always embraced content marketing. All that stuff you’ve been creating for years – newsletter articles, direct mail letters, pressreleases – is content. We just didn’t call it that.
Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Kim works in communications at Alliance San Diego , but hopes it leads to a recurring role in Doctor Who, or Lost Girl. Day in the Life Nonprofit Communications'
Most nonprofit communicators consider themselves to be good writers. News Writing News writing is straightforward, factual writing found in pressreleases, reports, and blogs. The post The Seven Writing Styles That All Nonprofit Communicators Should Master appeared first on Kivi's Nonprofit Communications Blog.
Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Then it’s on to writing two pressreleases. Then I geographically personalize a pressrelease and send to the media. Kirschenbaum. Day in the Life'
Feeling a little overwhelmed by your nonprofit marketing job? It’s called Time and Sanity Savers for the Overwhelmed Nonprofit Marketer. One of my favorite tips is building a Marketing Bank. What belongs in the Marketing Bank? What else belongs in your marketing bank? Who isn’t? Love the daily blogging?
However, companies that compete in markets with little to no competition have found ways to be successful over time, simply by being the best or only option available. This is also why marketing, customer success, and sales organizations are investing in online communities to grow customer lifetime value. For Marketers.
Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Tell us what you do in a typical day as a nonprofit communications pro. Rebecca DeLuca is a Marketing and Communications Intern at the Boston University School of Social Work.
The weekly list of free educational events and resources for the association community… Generative AI. AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. Host: ASAE Speaker: Catherine Hackney with Confident Communities Consulting Tue 6/11 from 12 to 2 p.m. – IYKYK) | by B.
Check out our official announcement in this pressrelease. Kevin will be responsible for all business functions – strategy, development, operations, go-to-market, and administration, as well as the long-term management of the business. The Right Combination for Success: People and Structure.
Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Tell us what you do in a typical day as a nonprofit communications pro. Tell us what you do in a typical day as a nonprofit communications pro. to 12:00 p.m.
We know from our Trends Report research and experience that measuring marketing and communications work is hard. Content marketing is an essential strategy for nonprofits , so keeping track of how much original content you produce is a good start. Many don’t communicate often enough. How Often Did You Share Content?
Let’s kick off the end of the first week of 2019 with the best articles, posts, tips, and more from around the world of marketing and fundraising. You’ll find useful content marketing tips in 8 Journalism Concepts to Drive Better Engagement. Happy New Year! ENDS TONIGHT! And finally, Which Social Media Cliche Are You?
What does this mean for nonprofit communicators? Gone are the days when the success of your nonprofit’s public relations efforts were measured by how many times you could get a pressrelease picked up in the local paper or how many mentions you could get on the local TV news. Quite a bit.
From marketing and sales to product and client success, personas help teams to focus on understanding the needs and pain points of their prospects or customers. Start by searching their site for testimonials, case studies, pressreleases, or newsletter signups. Or at least better understand their motivations?
Let’s wrap it up with the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. It’s time for Mixed Links… Check out The State of the Marketing Industry in 2019: 7 Trends to Watch Out For. Here is What Marketers Need to Know.
Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. . Cherise Arrendale is the Marketing and Communication Manager for Central Carolina Community Foundation. Day in the Life Nonprofit Communications'
I am taking a few days off to spend time with the family, but I would never leave you without the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. We have a lot on Instagram with some email and video marketing thrown in. Here are 27 Instagram Tools Marketers Should Know About in 2019.
Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. . Finish pressrelease, get approval, and send out to the appropriate sources.
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