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The weekly list of free educational events and resources for the association community The more that you read, the more things you will know. MGIs 2025 Membership Marketing Benchmarking Survey is closing next Friday. Chief Communications Officer/Owner at CQbd Tue 2/4 at 12 p.m. Dr. Seuss Association survey. 1 CAE credit.
Membership marketing. Tony Rossell at Marketing General Inc. reminds us that membership marketing tools have changed over the years, but effective marketing principles remain the same. Marketing Mindshare: Career Center Engagement Are you on a mission to make your Career Center an even more valuable member benefit?
AMS request for proposals (RFP). Impexium describes the steps for crafting a request for proposals (RFP) that will bring your association the best options for new association management software (AMS). Content marketing. Host: MeetingsNet Speaker: Victoria Akinsowon, Manager, Content Marketing, Cvent Tue 12/10 at 3 p.m.
Calling all marketing, membership, and communications professionals! I’m currently a member of ASAE’s Marketing Section Council. One of our tasks is to help with the proposal process for the 2014 Marketing, Membership, and Communications Conference. What do you want to learn?
Arc 3 Communications is looking for an Account Executive, Public Affairs to join our advocacy team. The Account Executive, Public Affairs reports directly to the President of Arc 3 Communications. research in order to discover proposed rules, proposed legislation, etc.) that impact clients and/or their industry.
Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content. More info/register.
Last week, I attended and spoke at the International Foundation’s Technology and Benefit Communications Conference, held in Boston, MA. I spoke on the topic of “Next-Generation Tools to Enhance Your Communications,” or next-gen tools to communicate benefits to employees. Her advice? Megan’s advice is brilliant.
Association Executives: Provocative Proposals Research Project. I would like to announce the Association Executives: Provocative Proposals for Change project (that link will take you to my website for a complete description). communications. (4). community. (3). marketing. (2). skip to main | skip to sidebar.
Tomorrow, Betsy Baker of Your Grant Authority will present a webinar for our All-Access Pass Holders on how to find grant money specifically for your nonprofit’s marketing and communications programs. It also helps to ensure that you have allowed enough time to complete the proposal and get it in on time. Special projects.
Let’s tackle the appropriate reaction for nonprofit communications pros to this situation: Your executive director or other senior managers may have just hired a marketing consultant without previously talking to you. Why would they hire — or even talk to — a marketing consultant without telling you first?!
I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. AMS experts will be showcasing platforms and sharing their knowledge with the association market.
Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. The engagement data generated by your community can help your membership team determine who is likely to renew and who is at risk. MTI chose online community as a tool for digital transformation.
Quick hits before we get to the list of next week’s free education: How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). marketing and communication professional. to 6:15 p.m.
As I’ve been writing my new book on content marketing for nonprofits, I’ve tried to keep in mind the different stages that nonprofits go through as their communications and marketing programs mature. Communications work is often parceled out among program staff and the executive director. Stage I: Doing.
When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Laura Lewis, Chief Communications Officer, Commercial Real Estate Women Network. Presenter: Alex Mastrianni, senior manager of product marketing, Higher Logic. Host: American Marketing Association.
Impexium describes the steps for creating a request for proposals (RFP) for association management software (AMS). Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Video marketing.
Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Tell us what you do in a typical day as a nonprofit communications pro. community, where she co-chaired a successful United Way Fundraising Campaign for 2013-14. At 5 p.m.,
I know from working with my clients on membership change projects that there are two essential elements to any change process that affect members: Ensuring you use a long-term communications campaign that is consistent. It was multichannel – generally you cannot just communicate a change message once. Communications Membership'
She addresses reserves, partnerships, marketing, and program development. Ann Gynn, Content Marketing Institute ). The asparagus in the farmers market is usually triple the price of asparagus on sale in the supermarket, but it tastes so much better, so I always treat myself to a few bunches during the season. New York Times ).
Platinum/Gold/Silver/Bronze sponsorships at conferences often do not meet the needs of companies that are seeking year-long business and marketing solutions. Contact each company and have a conversation about your members needs, the companys expertise, and the companys business objectives and market goals.
Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. . Sara Maldonado specializes in digital communications and client relations.
The weekly list of free educational events and resources for the association community…. New education markets. They provide guidance on what to keep in the forefront throughout the process, how to involve and communicate with staff, and why you should expect things to remain in flux for a while. AMS basics. More info/register.
Moonshots might seem unrealistic when first proposed, but that didn’t stop Henry Ford or the Wright brothers. The Road to Member Engagement Is Paved with Personalized Marketing. Megan Lopez, senior marketing manager at Personify. Presenter: Mark Bornstein, VP of Content Marketing, ON24. Tue 6/11 at 2 p.m. – 1 CAE credit.
Presenters: Harneet Singh, Director of Marketing, Preseem. Let’s talk about how you’re applying what you learned last year to market your virtual meetings this year and increase engagement. Hosts: ASAE Communications Professionals Advisory Council, Membership Marketing Advisory Council and Meetings & Events Advisory Council.
WBT Systems proposes a different doable solution: host your in-person conference first and your virtual conference later. MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. How to Scale Community Globally. Host: Community By Association.
Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Nichols is the senior director of marketing and communications for GuideStar , a nonprofit that powers philanthropy and is widely considered the leading source of nonprofit information.
Our topic for this month’s roundup is how you share progress and communicate accomplishments to your supporters. This Excel file gives you a quick snapshot of an organization’s finances, program vitals, volunteer support, fundraising, and marketing activities at a given moment. Communicating Accomplishments Through Stories.
Let’s kick it off with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have ideas for Valentine’s Day, how Gen Z will change marketing, where to find inspiration and more. Here is some Web Design Inspiration In 2022: Why It’s Needed For Marketers.
The request for proposal you send to learning management system (LMS) providers is only as good as the process you use to develop your LMS requirements. Before you even think about creating a request for proposal (RFP), you must spend time on the LMS requirements gathering and analysis process. Requirements must be complete.
A lot is riding on your proposal to the board: staff’s productivity and effectiveness, data security, and usefulness, maybe even your reputation, and definitely your stress level. A new membership system will give you the tools you need to improve how you communicate with, market to, and deliver value to your members.
This leads to better communication, and over time, a more organized set up so you won’t be overwhelmed by where to go for the data you need in the moment. If the departments within your association are not communicating with one another about the data available, you might have an accessibility problem.
A question I hear a lot from my readers is “How much time do I need to devote to marketing when it’s just me?” Many nonprofit communicators are simply over-tasked and wearing too many different hats. Think about ALL of the resources that you spend on marketing now, not just time. They are all related and interdependent.
A Call for Proposal (CFP) is more than just a request for submissionsit’s an opportunity to define your organization’s needs clearly and attract the right partners, vendors, or contributors to help achieve your goals. For associations and nonprofits, the stakes are often high.
Elexa Liu works with Hope Worldwide in Hong Kong and has participated in many of our training events both online and in person (Yes, she flew all the way to Seattle to take part in the Total Focus Marketing Plan Workshop I teach with Nancy Schwartz). Have you made a shift in your communications that’s working?
Their post also provides advice on essential topics and marketing for these programs. Nimble AMS describes how an AMS helps membership directors better understand members, anticipate their needs, and deliver an optimal online experience and personalized communications and content. Host: American Marketing Association.
Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Rachel Braver is the communications coordinator for the Food Bank of Contra Costa and Solano in Northern California. Day in the Life Nonprofit Communications' Rachel Braver.
Depending on the committee’s findings, the report may request funds for a list of proposed activities. . A board report also works to outline potential risks for board members, sometimes creating a full risk assessment for review or opting to put a committee in charge and letting the board vote on proposed actions.
I go to one or two ASAE conferences a year and usually volunteer as a session proposal peer reviewer for one of them. Presenters: CEO Joanna Pineda, CTO Maki Kato, and two full-time remote staff: Leah Monica, Director of Marketing, and Maria Lima, Director of Special Projects. – Crisis Communications: Coronavirus Edition.
In the end, it will be a lot easier for our Free Learning Center members and All-Access Pass holders , as well as anyone attending a webinar, to get their nonprofit marketing tips and training, but right now we’re working hard to get all the kinks worked out. To submit a proposal, just register on their site and submit !
It’s time for community voting on sessions for the next Nonprofit Tech Conference by NTEN, happening in San Jose on March 23-25, 2016. This is the conference I always recommend first to communications directors who want to know which national conference to attend, and I will definitely be there.
According to a study from Goldman Sachs, “Generative AI tools could impact 300 million full-time jobs worldwide, which could lead to a significant disruption in the job market.” The 4Cs or critical thinking, creativity, collaboration, and communication complement technology and will serve any organization well in competitive markets.
There are so many different ways to communicate with your supporters now, but how can you make sure all of those channels are integrated? Lu Esposito shares some simple, easy steps to make sure your marketing channels are all in sync. Consolidating your marketing program does not have to be rocket science. Lu Esposito.
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