Reid All About it

JANUARY 17, 2025

The latest research report from Halmyre Strategies describes emerging challenges as a new generation enters the workforce : burnout, retention, customer demands, declining value of credentials, and changing roles. Join us for a 30-minute welcome event to forge fresh connections and discover our vibrant Slack community.

Education 264

Education Content Tools Strategy 264

Reid All About it

JANUARY 10, 2025

Membership marketing. Tony Rossell at Marketing General Inc. reminds us that membership marketing tools have changed over the years, but effective marketing principles remain the same. Marketing Mindshare: Career Center Engagement Are you on a mission to make your Career Center an even more valuable member benefit?

Case Study 252

Case Study Education Strategy Content 252

Associations Now

JULY 16, 2024

Marketing General Incorporated’s annual report found the lowest percentage of associations reporting a membership decline in 16 years. Associations have come through the pandemic with a stronger membership base and more diverse tools to communicate with it, according to a new report.

Report 116

Report Communications Recruitment Recruiting 116

Reid All About it

OCTOBER 11, 2024

Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Video marketing. Whether you’re in marketing, communications, technology, or another department, this event is designed to provide you with actionable knowledge and networking opportunities. Sponsorships.

North Carolina 258

North Carolina Revenue Email Marketing Newsletter 258

Reid All About it

FEBRUARY 7, 2025

If youre embarking on an AMS project, start your research by reviewing 108 Ideaspaces list of issues to consider when selecting an association management system (AMS) , such as reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change.

Chicago 275

Chicago Revenue Education Member Engagement 275

Associations Now

FEBRUARY 11, 2025

Higher Logics report recognizes that association members are overwhelmed by emails, but suggests some personalization tools and new content approaches that can help. According to the report, average open rates fell to 35.6 To avoid that fate, the report makes a number of suggestions about improving email engagement.

Report 59

Report Email Marketing Content Newsletter 59

NXUnite

FEBRUARY 4, 2025

For many businesses, this involves assessing market needs and designing products or services they feel there is a demand for. To assess and capture an audience, be sure to: Conduct market research. Craft relevant marketing materials. Marketing To earn sales, your nonprofit needs to inform prospective customers of your offerings.

Products 130

Products Guidelines Revenue Tools 130

Association Adviser

OCTOBER 30, 2024

In the hour-long webinar, co-hosts Sarah Sain, CAE and Chris Garner, CEM, took a deep dive into results from the 2024 Association Benchmarking Report and how this year’s findings bring into focus the past lessons, current […]

Report 104

Report Social Media Member Engagement Revenue 104

Reid All About it

NOVEMBER 15, 2024

Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. He’s convinced there are more effective ways to gauge audience needs, target and communicate messages, and deliver your association’s value proposition. Staff committee liaison.

Certificate 264

Certificate Committee Education DC 264

Reid All About it

OCTOBER 25, 2024

Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Host: Fridays@4 Speaker: Sheri Singer, founder, Singer Communications Sun 10/27 at 12:30 p.m.

Arlington 252

Arlington Revenue Education Strategy 252

Wild Apricot

DECEMBER 21, 2017

Sales ops originally functioned as a small team of number crunchers who executed financial analyses, reporting, and sales forecasting. As the volume of business information exploded, sales ops has evolved into a more powerful data analysis and reporting unit that can provide critical insight on the following areas: Sales Process Optimization.

How To 403

How To Process Tools Software 403

Reid All About it

NOVEMBER 1, 2024

Content marketing. It’s a shame because empathy is a required emotion for anyone in a people business, like association and marketing professionals. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing. Hmm, that’s what my industry partner clients do.

Revenue 258

Revenue Education Arlington Committee 258

Spark Consulting

AUGUST 3, 2022

We’re at the midpoint of the Top 10 All-Time Spark blog posts, with #5: 10 Tips for Creating an Effective Marketing Piece. It’s fun and energetic and, in addition to gaining a little knowledge, the participants also get to see a big library of marketing samples in person. ‘Nuff said. C’MON, MAN!

Tips 195

Tips Marketing Sample Library 195

Nonprofit Marketing Guide

JANUARY 30, 2024

We’ve just published the 2024 Nonprofit Communications Trends Report ! Thousands download this report every year (it’s our 14th edition) as it’s the “go-to” source for what’s REALLY happening in the world of nonprofit communications. Oh yeah, it’s all free by the way!

Report 102

Report Communications Social Media United States 102

Association Analytics

OCTOBER 7, 2024

The role of the marketer – particularly in associations, and especially focusing on content delivery – has changed drastically over the last decade, perhaps and only seems to be speeding up. A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this.

Content 169

Content Strategy Marketing Case Study 169

Reid All About it

DECEMBER 6, 2024

Their guide covers the RFP planning process, necessary components of an RFP, factors to keep in mind when selecting an AMS partner, and advice from some of the most experienced AMS selection consultants in the association community. Content marketing. It covers strategy, tactics, technology, AI and more in a post, not a download.

Content 213

Content Strategy Revenue Education 213

Reid All About it

JANUARY 22, 2021

Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Join us for our free Marketing Automation & Technology Systems Demo Day event and experience seven in-depth demos from industry partners that are standing by ready to help. . Communicate.

Innovation 370

Innovation Education Communications Strategy 370

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. While a poor retention rate is bad news, the good news is that each reported reason is preventable. 23% of associations reported members found l ack of value.

Tools 258

Tools Report eBook Learning Management System 258

Associations Now

FEBRUARY 19, 2025

Personalize and customize In Higher Logics 2024 Association Member Experience Report , which surveyed nearly 400 association members, 71% of respondents agreed that personalization is important to them. Tailoring communications and content to individual members needs and preferences makes them feel valued and leads to better engagement.

Member Experience 98

Member Experience Member Insights Member Engagement America 98

Reid All About it

JULY 31, 2020

The weekly list of free educational events and resources for the association community… Economic outlook for associations. Please consider participating in Marketing General Inc.’s The results will help our community better understand how associations are adapting to change and preparing for the future. Virtual certified.

Montana 362

Montana Revenue Case Study Innovation 362

Higher Logic

JUNE 5, 2020

Every year, The Community Roundtable releases the State of Community Management Report. It’s always filled with insightful analysis on how online communities, both internal and external, are making a difference. We pulled out 28 stats from this year's report that illuminate big community topics.

Cost 272

Cost Analysis eBook Report 272

Association Adviser

AUGUST 30, 2023

The 12th Association Benchmarking Report of North […] The post Key Findings from the 2023 Association Benchmarking Report appeared first on Association Adviser.

Report 148

Report Revenue Leadership Communications 148

Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s s 2024 Association Economic Outlook Report , is optimistic. They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. Association trends.

Survey 275

Survey Content Education Strategy 275

NXUnite

JANUARY 8, 2025

Train Staff and Volunteers Every day, your staff and volunteers work hard to keep your organizations doors openwhether theyre crafting marketing materials, planning events, or compiling financial reports. Brief board members on basic topics, including budgeting, audit preparation, and financial reporting.

Learning Management System 130

Learning Management System System LMS Course 130

Reid All About it

SEPTEMBER 13, 2024

GrowthZone explains how to use the five pillars of communities to engage members: direction and desired outcome, shared responsibility, personal value, progress awareness, and ongoing ecosystem—you’ll find a lot of sound advice here. Association marketing. Innovation culture. Member experience. More info/register. More info/register.

LMS 270

LMS Revenue Certificate Content 270

Higher Logic

SEPTEMBER 6, 2018

We recently released the 2018 State of Marketing Automation: Association Benchmark Report , which reported the three most popular automated campaigns for associations: New member onboarding. Let’s think of these campaign types as the Larry, Moe and Curly of the marketing automation world, with slightly less eye poking.

Tips 250

Tips Marketing Report Communications 250

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. Member app.

Maryland 281

Maryland LMS Revenue Strategy 281

Blue Sky eLearn

FEBRUARY 4, 2020

We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Communicate digitally to disseminate information. Manage registration, marketing efforts, and product add-on revenue all through your main database. Email marketing software.

Organization 270

Organization LMS Software Social Media 270

Reid All About it

AUGUST 2, 2024

GrowthZone’s latest association survey report reveals a few common challenges: associations have a hard time proving the value of membership and persuading members to make time for association engagement. Association marketing maturity. Most blog posts are marketing dead ends. Membership. Sponsorship strategy. Website content.

Cleveland 270

Cleveland North Carolina Analysis Content 270

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. Tue 5/25 at 11 a.m. –

San Jose 369

San Jose Email Marketing millennials Strategy 369

Click

SEPTEMBER 5, 2024

Does Your Crisis Communications Plan Click? As we watched the debacle play out online and on social media, it became increasingly clear that even when they knew what was going on, most companies werent adequately prepared to communicate with their customers. Why Do You Need a Crisis Communication Plan? Be prepared for change.

Communications 130

Communications Social Media Tips Tools 130

Reid All About it

JULY 5, 2024

Lowell Aplebaum and his team at Vista Cova published an excellent report on strategies and practices to prepare your board for effective governance. Small-staff membership marketing. Ann Gynn at Content Marketing Institute explains how to deliver curated content to your audience. Tony Rossell of Marketing General Inc.

Strategy 270

Strategy Education Content Tips 270

Click

JANUARY 9, 2025

This valuable content will encourage interaction, drive more followers to your company page and website, and help push important marketing and PR announcements towards the top of the feed! Yes, your internal communication data is a powerful source of material! Be Creative with your Content! Audiences arent looking for essays or novels.

Marketing 130

Marketing Social Media Content Tools 130

Association Adviser

FEBRUARY 20, 2024

APCO has engaged the copyediting services of Naylor Association Solutions since 2021 to provide a detailed review of all reports before they are presented as final to agencies. The reports average between 150 and 200 pages, and copyediting services are typically completed and delivered within two weeks.

Case Study 152

Case Study Report Review Communications 152

Associations Now

OCTOBER 1, 2024

Meeting planners are still facing rising expenses and looking for creative ways to address them, according to a new report. The report notes that inflexible contracts with hotels and venues are a top challenge: 84 percent of respondents say it is an issue sometimes or most of the time. Cash remains king and a powerful negotiating tool.”

Cost 115

Cost Report Survey Discount 115

Higher Logic

DECEMBER 19, 2018

The Membership Marketing Benchmark Report asked associations why they think members don’t renew. Check out Annie’s tips (scenario #2) on how to conduct online community focus groups. With marketing automation, you can run email campaigns that collect members’ activity on your site. Communicate. What’s missing?

Marketing 289

Marketing Tools Survey Cost 289

Reid All About it

AUGUST 9, 2024

Bulletin describes how a membership app improves engagement by providing a centralized communication channel on your members’ phones. Elisa Pratt recaps a recent association community discussion about micro-volunteering. Benchmarking reports. Lean into your human mind and heart when communicating with your audience.

Cleveland 270

Cleveland LMS Press Release Content 270