Aaron Wolowiec

JULY 1, 2014

Has your association conducted a communication audit within the last three years? More specifically, are your meetings and publications teams working together to ensure your association’s events are effectively marketed? Channels – Determine how your association communicates.

Sample 100

Sample Strategy Social Media Communications 100

Blue Sky eLearn

MAY 16, 2019

Information about your team’s project management methods and tools being used – i.e. where to find project task lists or communication threads in Asana, Basecamp, Slack, etc. You may have a full marketing department handling everything, you may not. Some important items are: The marketing calendar.

Tips 211

Tips FAQ Education Sample 211

Higher Logic

MARCH 24, 2020

From marketing automation to customer experience to all things community, happy learning with Higher Logic! You can learn about specific marketing automation and online communities topics via short, live webinars with industry thought leaders and product experts. Higher Logic Users Group (HUG) Online Community.

Library 219

Library Products Course Video 219

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. The report also includes a sample virtual event prospectus to give you additional ideas. Data Is for Marketers.

millennials 307

millennials Montana Class Education 307

Association Success

SEPTEMBER 7, 2020

While publishing and education have been digitized, marketing and communications shifted to the Internet, and sponsor goods evolved from products into services, many sponsor packages still focus on age-old event logo placements and branded activities. Companies use their marketing dollars for sponsorships. What Sponsors Do Want.

Conference 150

Conference Sample Revenue Social Media 150

Higher Logic

OCTOBER 12, 2017

Online community and marketing tools open up communications with your supporters. Multichannel marketing tools enable simple communication and campaign promotion via email, direct mail, content management, and social media. Customizable platforms enable your nonprofit to build unique solutions.

Technology 179

Technology Strategy Software Tools 179

Reid All About it

MAY 26, 2011

Here is a sample of some of my recent writing – blog posts for Avectra and SmartBlog Insights. I’ve been busy writing for other people and haven’t blogged much for myself, except for my Grabbing the Gusto blog, I’ve posted a few new recipes there. The Latest Buzz on Member Surveys. Response is poor. Read more at Avectra….

Sample 150

Sample California Survey Social Media 150

Reid All About it

SEPTEMBER 22, 2023

If your association has a website redesign project on the horizon, there’s no need to ask for RFP samples on ASAE Collaborate. – Activate: The Marketing Event for Event Marketers Meet 1,000+ event marketers in the same boat. Steal new ideas, blueprints, and playbooks from the best marketing minds in the world.

LMS 275

LMS Revenue Education Strategy 275

.orgSource

JULY 25, 2023

For communicators who would rather write sentences than algorithms, finding the phrases that will viralize your posts seems like a New York Times word game gone wrong. AI, your new marketing assistant, is happy to help. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.

Team 88

Team Marketing Analysis Social Media 88

Reid All About it

APRIL 1, 2016

EDT* – Attract & Retain New Members with a Marketing Funnel. Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenter: John Haydon, Marketing & Social Media Expert. CAE credit).

Case Study 150

Case Study Social Media millennials Sample 150

Reid All About it

APRIL 1, 2016

EDT* – Attract & Retain New Members with a Marketing Funnel. Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenter: John Haydon, Marketing & Social Media Expert. CAE credit).

Case Study 150

Case Study Social Media millennials Sample 150

Forj

APRIL 22, 2021

A consultant can create a roadmap to reach your goals from your eLearning pricing strategy, to the content you’ll provide, to how you’ll market those offerings. Everything that goes into a learning business needs to be supported by staff, technology, and the external market. Assisting with the search for new learning technologies.

LMS 172

LMS Course Price Team 172

Reid All About it

FEBRUARY 2, 2024

Host: KiKi L’Italien, Vice President, Marketing and Community Engagement, Big Red M Guest: Liz Peuster, CAE, Director Of Communications & Public Relations, South Carolina Association of CPAs *All events are online at Eastern Standard Time unless otherwise noted. More info/register. More info/register. Host: WorkerBee.TV

Certificate 275

Certificate Denver South Carolina Project 275

MemberClicks

SEPTEMBER 13, 2022

See these association membership form best practices, samples, and templates below to get some ideas for your site’s forms. Membership Website Samples to Use for Inspiration. This optional drop-down field for your association membership form lets you measure your marketing tactics—and amplify the ones that worked!

Sample 52

Sample Ohio Nevada Software 52

Higher Logic

NOVEMBER 10, 2016

Our support was really a communications black box,” said Bruffey. We had little or no direct communication with our users, and many of them felt they were being left to fend for themselves.”. In early 2015, Protech Associates Director of Customer Care Matt Bruffey recognized the need to improve the customer support experience.

Library 180

Library Maryland Project Software 180

Aaron Wolowiec

OCTOBER 21, 2014

This month’s guest blog post is by Kent Agramonte, a marketing supervisor at Naylor. Kent Agramonte, marketing supervisor at Naylor LLC. When you are 100 percent confident that your survey is ready to be sent out, you may want to test it on a small sample of potential respondents before sending to your full distribution list.

Survey 100

Survey How To Sample Revenue 100

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. to 2:45 p.m.

Chicago 201

Chicago Newsletter Mooc Education 201

Reid All About it

JULY 7, 2023

If your association has a website redesign project on the horizon, there’s no need to ask ASAE Collaborate about RFP samples. Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Fascinating times, right?

Education 195

Education Tools Newsletter Chicago 195

Aaron Wolowiec

NOVEMBER 5, 2013

Recently, among a flurry of other emails (some important and some not) I received a communication inviting me to sponsor an upcoming event. Every couple of days I receive similarly ineffective communications that do not align with my company’s goals and objectives. That’s a lot to read and process. They’ll thank you for it.

Survey 100

Survey Communications Sample Conference 100

Reid All About it

JULY 8, 2022

At MASAE, the discussion focused on the association predilection to return to ‘normal’ and in-person events, changing member preferences, and using technology more effectively to communicate with members. Lisa Vogel, Leader, Field & Event Marketing, Webex Events (formerly Socio). Host: American Marketing Association.

San Francisco 39

San Francisco Technology Certificate LMS 39

Higher Logic

AUGUST 9, 2018

In the past, SNMMI was sending generic “we miss you” messages to members hoping they would renew, but there was minimal strategy behind their marketing actions. SNMMI invested in strategic services for marketing automation with Higher Logic in 2017 to develop a lapsed member campaign to support their goals.

Case Study 120

Case Study Recruiting Recruitment Revenue 120

Reid All About it

MAY 19, 2023

Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. .* – Do This, Not That! More info/register. Fri 5/19 at 4 p.m. More info/register.

Strategy 195

Strategy Content Leadership Email Marketing 195

Reid All About it

JANUARY 26, 2024

The weekly list of free educational events and resources for the association community… Membership. I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. More info/register. More info/register. Host: WorkerBee.TV

Project 264

Project Survey Strategy Education 264

Reid All About it

FEBRUARY 3, 2017

If you want to keep up with the mergers, sales and acquisitions in the association technology market, subscribe to Ben Martin’s theNIRD.org. Presenters: Jennifer Morales, director of communications, Infectious Diseases Society of America. Diana Olson, vice president of communications, Infectious Diseases Society of America.

Los Angeles 159

Los Angeles Chicago North Carolina America 159

Associations Now

MAY 21, 2015

And in today’s evolving communications and marketing environment, it’s important to find someone who has the right skills to take your associations to the next level. Don’t be afraid to ask for writing samples from candidates of any level. This is about what to do next. In other words, to sell.

Communications 40

Communications Marketing Recruiting Recruitment 40

Reid All About it

FEBRUARY 3, 2017

If you want to keep up with the mergers, sales and acquisitions in the association technology market, subscribe to Ben Martin’s theNIRD.org. Presenters: Jennifer Morales, director of communications, Infectious Diseases Society of America. Diana Olson, vice president of communications, Infectious Diseases Society of America.

Los Angeles 150

Los Angeles North Carolina Chicago America 150

Reid All About it

JUNE 17, 2016

If you host webinars for the association community, here’s a webinar especially for you: Thu 6/23 at 1 p.m. – How to Leverage Webinars to Fuel Your Marketing & Sales Engine. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International.

LMS 150

LMS Raleigh millennials Content 150

Aaron Wolowiec

JANUARY 5, 2016

All on-site exposure documented through photos, samples and reproductions; the number of people who received promotional items or were exposed to advertising; and a comparison of quantities, location and position delivered versus what was promised. Ensure all staff assignments onsite and post-event are clearly communicated.

Report 100

Report Sample Conference Content 100

Aaron Wolowiec

JULY 8, 2014

This month’s blog post is by Kim Howard, CAE, an award-winning publisher and president of Write Communications, LLC. Write Communications works with association leaders to create mission-aligned content for every channel for measurable results. Kim Howard, president of Write Communications, LLC.

Education 100

Education Social Media Content Conference 100

Socious

NOVEMBER 16, 2016

“This is going to be very unusual advice from a guy who runs a sales and marketing software company, but take dollars from sales and marketing. When Brian Halligan, one of the men widely credited with coining the term “inbound marketing” tells you to take resources away from marketing, you know there’s a major shift happening.

Software 100

Software Revenue Price Tools 100

Reid All About it

FEBRUARY 17, 2017

Amy Sample Ward, CEO of NTEN, says, “Nonprofits will have to invest in both the people and technologies they’ll need to fulfill their missions in the future.” Top Trends in Experiential Marketing for 2017. Or waking up just a little bit earlier to snatch some quiet time for yourself. Location: Reston VA. More info/register.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

Amy Sample Ward, CEO of NTEN, says, “Nonprofits will have to invest in both the people and technologies they’ll need to fulfill their missions in the future.” Top Trends in Experiential Marketing for 2017. Or waking up just a little bit earlier to snatch some quiet time for yourself. Location: Reston VA. More info/register.

Charlotte 150

Charlotte DC Washington Newsletter 150

Associations Live

AUGUST 17, 2011

Intra-Office Communication Revisited: Could You Be Doing Things Better? A fun, new way to shake up internal communication is through the program Skype. Resources: Using Skype In Your Office Sample Skype Office Standards Can You Delete a Skype Account? Labels: communications , Social Media , Technology. communication. (13).

Communications 40

Communications Sample Social Media Video 40

Association Adviser

OCTOBER 25, 2017

Non-dues revenue supports associations’ missions in so many ways: Providing exceptional training and education for members, financing lobbying efforts, keeping membership dues affordable, and offsetting the costs of your communication program, to name a few. Before developing a communications program, know what advertisers want and need.

Revenue 87

Revenue eBook Tips Sample 87

Membership Marketing

DECEMBER 19, 2013

Growth of Online Marketing: More and more marketing dollars are moving toward various forms of online advertising. These digital marketing methods are being adopted because they are track able, scalable, measurable and global. In January, we will be launching our next Membership Marketing Benchmarking Survey.

Marketing 40

Marketing Sample Recruiting Recruitment 40

Membership Marketing

MAY 23, 2013

This technique is called a content marketing strategy where free samples of your membership content are made available -- typically online -- and those interested in using it connect with your organization. Joe Pulizzi shared some good insights on why content marketing may not work in the May. Content Marketing'

Recruiting 40

Recruiting Recruitment Content Marketing 40

Slice-Works

JUNE 25, 2014

10 Questions Every CEO Should Ask Their Marketing Director. Great Question: How can we turn marketing from an expense account to a revenue account? Leverage All of Your Communications. One way to get your members to support marketing/sales efforts — provide sample social media posts for important staff/membership communication.

Communications 28

Communications Marketing Conference Charlotte 28