Reid All About it

FEBRUARY 7, 2025

Providing effective volunteer training without veering into information overwhelm is tricky, but not when you have Mariner Management & Marketing at your side. Snack pack How to ensure your association’s communications cut through the inbox clutter. Microlearning. Coaching volunteer leaders. Employee onboarding. 1 CAE credit.

Chicago 275

Chicago Revenue Education Member Engagement 275

Reid All About it

JANUARY 17, 2025

Every time you say looks good about work that isnt actually good, your teams standards drop a little, says Wes Kao. Team messaging. Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Guest: Jerrica Thurman, Elation Communications Tue 1/21 at 12 p.m. Or are we recognizing supporting the organization?

Education 264

Education Content Tools Strategy 264

Reid All About it

OCTOBER 25, 2024

Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Host: Fridays@4 Speaker: Sheri Singer, founder, Singer Communications Sun 10/27 at 12:30 p.m.

Arlington 252

Arlington Revenue Education Strategy 252

Nimble AMS

DECEMBER 20, 2024

Market conditions will always shift, member expectations will evolve, and economic factors like inflation can influence perceived value. To stay profitable and competitive Regular pricing reviews will ensure your associations prices align with market trends and competitor offerings. Why are regular pricing reviews essential?

Price 116

Price Strategy Committee Review 116

Wild Apricot

DECEMBER 21, 2017

Sales operations refers to the unit, role, activities and processes within a sales organization that support, enable, and drive front line sales teams to sell better, faster, and more efficiently. Sales ops originally functioned as a small team of number crunchers who executed financial analyses, reporting, and sales forecasting.

How To 404

How To Process Tools Software 404

Reid All About it

JANUARY 10, 2025

Membership marketing. Tony Rossell at Marketing General Inc. reminds us that membership marketing tools have changed over the years, but effective marketing principles remain the same. Marketing Mindshare: Career Center Engagement Are you on a mission to make your Career Center an even more valuable member benefit?

Case Study 252

Case Study Education Strategy Content 252

Association Analytics

DECEMBER 9, 2024

Form a Data Task Force Climbing the ladder to data-informed success is a team effort, and everyone should have a hand in it. Get everyone involved, create a cross-functional team focused on data innovation. Align the team’s work with organizational goals and consider requesting budget for small proof-of-concept projects.

Tips 169

Tips Tools Project Survey 169

Reid All About it

DECEMBER 6, 2024

Their guide covers the RFP planning process, necessary components of an RFP, factors to keep in mind when selecting an AMS partner, and advice from some of the most experienced AMS selection consultants in the association community. Content marketing. It covers strategy, tactics, technology, AI and more in a post, not a download.

Content 213

Content Strategy Revenue Education 213

Reid All About it

JANUARY 22, 2021

Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Join us for our free Marketing Automation & Technology Systems Demo Day event and experience seven in-depth demos from industry partners that are standing by ready to help. Communicate.

Innovation 370

Innovation Education Communications Strategy 370

Reid All About it

NOVEMBER 1, 2024

Content marketing. It’s a shame because empathy is a required emotion for anyone in a people business, like association and marketing professionals. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing. Hmm, that’s what my industry partner clients do.

Revenue 258

Revenue Education Arlington Committee 258

Reid All About it

JANUARY 29, 2021

The weekly list of free educational events and resources for the association community…. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Managing remote teams. Membership survey. Fractional CIOs. 1 CMP credit. More info/register.

Newsletter 370

Newsletter Education Recruitment Recruiting 370

Association Adviser

AUGUST 16, 2023

The Naylor Client Marketing team had the privilege of attending this year’s esteemed ASAE Marketing, Membership & Communications Conference (MMCC), a prominent annual gathering held in the heart of Washington, DC.

Email Marketing 148

Email Marketing Tips Marketing DC 148

Nonprofit Marketing Guide

OCTOBER 15, 2024

You are already working in nonprofit communications and marketing. How do you move up in your nonprofit marketing career? Below, we outline the nonprofit communications and marketing training plans we recommend here at Nonprofit Marketing Guide (NPMG).

Communications 80

Communications Marketing Project Content 80

Reid All About it

NOVEMBER 15, 2024

Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. He’s convinced there are more effective ways to gauge audience needs, target and communicate messages, and deliver your association’s value proposition. Staff committee liaison.

Certificate 264

Certificate Committee Education DC 264

Reid All About it

SEPTEMBER 13, 2024

GrowthZone explains how to use the five pillars of communities to engage members: direction and desired outcome, shared responsibility, personal value, progress awareness, and ongoing ecosystem—you’ll find a lot of sound advice here. Association marketing. Innovation culture. More info/register. How Well Do You Know Your Members?

LMS 270

LMS Revenue Certificate Content 270

Reid All About it

AUGUST 2, 2024

Association marketing maturity. In its Marketing Benchmarks for Associations report, Mighty Citizen assesses the marketing maturity of associations in six categories: research/analytics, branding/strategy, marketing/SEO, UX design/content, technology, and team dynamics. Most blog posts are marketing dead ends.

Cleveland 270

Cleveland North Carolina Analysis Content 270

Nonprofit Marketing Guide

AUGUST 20, 2024

We love to see nonprofit communications teams grow! I always do a little dance in my chair when someone in our community says they’ve been approved to hire a new comms team member. But then the question becomes, what should that new communications hire do? Then, consider what gaps that leaves in your team.

Communications 97

Communications Team Project Email Marketing 97

A2Z Events

MARCH 26, 2025

The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy? Email campaigns.

Strategy 52

Strategy Marketing Social Media Analysis 52

Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. Association trends. s 2024 Association Economic Outlook Report , is optimistic.

Survey 275

Survey Content Education Strategy 275

NXUnite

JANUARY 8, 2025

To power your operations, you need to recruit and retain a strong team of staff and volunteers. To raise enough funds to sustain your programs and services, you need to convince your community that your cause is worthy of support. These courses can be self-paced so that team members can complete them at their preferred learning speed.

Learning Management System 130

Learning Management System System LMS Course 130

Reid All About it

FEBRUARY 26, 2021

They describe how to cultivate an organizational growth mindset so you can prepare your team and association to innovate and thrive. Tony Rossell, Marketing General, Inc. ). Fri 2/26 at 10 a.m.* – The Nonprofit Communications Engine (NYSAE Engagement Lounge). The State of Association Marketing. Good enough” technology.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. 1 CAE credit.

Montana 351

Montana Certificate Conference Education 351

Click

SEPTEMBER 5, 2024

Does Your Crisis Communications Plan Click? As we watched the debacle play out online and on social media, it became increasingly clear that even when they knew what was going on, most companies werent adequately prepared to communicate with their customers. Why Do You Need a Crisis Communication Plan? Be prepared for change.

Communications 130

Communications Social Media Tips Tools 130

Reid All About it

JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. Are there any new things to communicate in your contract? Chapter benchmarking.

Certificate 322

Certificate Revenue Technology Communications 322

Reid All About it

OCTOBER 9, 2020

WBT Systems says, “The LMS is the workhorse for the professional development team, but it has many more uses beyond hosting online courses.” Quick hits before we get to the list of next week’s free education: How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. Host: EventMB.

Utah 370

Utah LMS Conference Tips 370

Click

DECEMBER 19, 2024

Does your Data Drive Results Its an ancient saying – a marketing department is only as good as the data in its CRM. Marketing departments are busy evaluating previous campaigns and finalizing plans to deliver on next years goals, neither of which they can do without well-managed and clean data!

Strategy 130

Strategy Marketing Tools System 130

.orgSource

NOVEMBER 11, 2024

Without the right skills in place, associations risk falling behind competitors that have embraced new technologies and trained their teams accordingly. Imagine your team being able to: Use AI tools to analyze member data and anticipate their needs. Leverage automation to streamline member communication.

Tools 88

Tools Technology Strategy Innovation 88

Reid All About it

APRIL 10, 2020

Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content. More info/register.

North Carolina 74

North Carolina Content Montana Revenue 74

Reid All About it

FEBRUARY 23, 2024

The weekly list of free educational events and resources for the association community… Join or Die. I’d love to see that phrase in membership marketing copy. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Gen Z and millennial marketing.

DC 270

DC Member Engagement Washington Innovation 270

Reid All About it

FEBRUARY 19, 2021

I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. AMS experts will be showcasing platforms and sharing their knowledge with the association market.

Revenue 322

Revenue Leadership Strategy Las Vegas 322

Reid All About it

JULY 10, 2020

Community karma, baby. Communications. Take a look at Naylor’s 2020 Association Communications Benchmarking Report , an in-depth look at the communication challenges associations currently face, including issues related to the impact of the Covid-19 pandemic. Using Marketing Automation to Grow Your Membership Base.

Montana 365

Montana Content Price Strategy 365

Higher Logic

JUNE 5, 2020

We'll look at stats in each of these categories: Online Community Costs and Return on Investment (ROI). Online Community Outcomes and Use Cases. Online Community Strategy. External Communities. Online Community Teams. Online Community Engagement Stats. Communications efficiency (49%).

Cost 272

Cost Analysis eBook Report 272

Higher Logic

NOVEMBER 8, 2018

Every Super Forum, we present our Floyd Awards to recognize our customers for their outstanding work in community. This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers.

Michigan 190

Michigan Certificate Handbook Directory 190

Reid All About it

AUGUST 25, 2023

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Marketing to younger generations. Starkweather Association Services explains how to prepare your team for any project involving change , which is most projects these days.

millennials 370

millennials Education Survey Certificate 370

.orgSource

FEBRUARY 4, 2025

Limited Integration Between Systems : If your CRM, email marketing, and membership databases dont communicate with each other, you may be missing opportunities for efficient, personalized member engagement. Outdated technology can frustrate both your team and your members, hindering engagement and growth.

Technology 88

Technology Member Engagement Tools System 88

Higher Logic

FEBRUARY 21, 2020

When this happens, your customer is usually required to email you and request the change, while an overworked support team member has to go into your CRM and change it for them. Are your digital communications tailored to customers’ interests? Customer marketing is becoming increasingly important to tech companies. It’s clunky.

eBook 286

eBook Tools Products Review 286

Reid All About it

FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Presenters: Ariana Aragon, Director of Implementation, and Abhay Khurana, Chief Marketing Officer, Feathr. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. Remote work models. More info/register. Host: Feathr.

San Diego 370

San Diego Strategy Education Price 370