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We’re Hiring! Account Executive, Public Affairs Opening in Texas!

Arc 3 Communications

Arc 3 Communications is looking for an Account Executive, Public Affairs to join our advocacy team. We are looking for a talented, innovative, and well-connected individual to represent our clients before state and local policymakers in Texas and the Southwest. research in order to discover proposed rules, proposed legislation, etc.)

Texas 75
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Association Brain Food: 1.10.25

Reid All About it

Membership marketing. Tony Rossell at Marketing General Inc. reminds us that membership marketing tools have changed over the years, but effective marketing principles remain the same. Marketing Mindshare: Career Center Engagement Are you on a mission to make your Career Center an even more valuable member benefit?

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Association Brain Food: 10.11.24

Reid All About it

Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Video marketing. Whether you’re in marketing, communications, technology, or another department, this event is designed to provide you with actionable knowledge and networking opportunities. Sponsorships.

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[Infographic] The Power of Audience Segmentation

Higher Logic

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types.

Texas 214
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Case Study: Texas Society of Association Executives

Association Adviser

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. You never know until you try!” The Challenge. The Solution. The Results.

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What’s a Competitive Advantage and Why Do You Need One?

Mary Byers

In other words, if youre still promoting benefits identified in a different time period or market, you may be competing with less important or irrelevant offerings. How do you create and communicate a competitive advantage? Being able to communicate it quickly and powerfully is another. Italics mine.)

Texas 147
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Hurricanes and Asynchronous Communication

Eric Lanke

My social media feeds were full of examples of associations pitching in to help storm victims or otherwise changing their marketing and communications strategy to give members in the hurricane affected areas a break from what otherwise must be an onslaught of association messages. My association, however, didn't do any of these things.