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Multi-Channel Marketing: The Key to Reaching Supporters

NXUnite

Marketing researchers have found that it takes an average of eight touchpoints for a sales prospect to consider a purchase. Contacting supporters across multiple channels is called multi-channel marketing, and it’s often the key to acquiring new donors. Why does multi-channel marketing matter? Build brand recognition.

Marketing 130
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Association Brain Food Weekly: 11.20.20

Reid All About it

Meaningful Engagement: Communicating with Your Members in Troubled Times. We will take you through a number of strategies and technologies that can help you support your members and transform your organization, including email marketing, member portal, relationship management, online events, and remote working and digital transformation.

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5 Translation Mistakes to Avoid in Your Multilingual Nonprofit Communications

Nonprofit Marketing Guide

I am on a roll lately with meeting talented communications professionals who are willing to blog for us on topics we haven’t covered well here in the past. Rivera on how to best create multilingual communications for your community. Here is a little-known fact: More than 300 languages are spoken in the United States.

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Social Media Crisis Communications for Nonprofits

Nonprofit Marketing Guide

Last Tuesday, I presented a workshop on social media crisis communications for the Virginia Association of Fund Raising Executives and I’m sharing the deck with you here. Crisis Communications in Social Media for Nonprofits from Kivi Leroux Miller. Love the daily blogging?

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4 Ways to Segment Your Donors for More Effective Marketing

Nonprofit Marketing Guide

We’ve talked before about segmenting your email list to send more relevant communications. Ideally, if a nonprofit had the staff, time, and money to fully individualize marketing, that nonprofit would. So, what’s a nonprofit marketer to do? Individualizing marketing per donor is an impossible feat. Sarah Tedesco.

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Mixed Links for Nonprofit Communicators – February 26, 2021

Nonprofit Marketing Guide

Let’s get straight to the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have the state of video marketing, two guides on email, meeting advice, typing shortcuts, and more. Wyzowl recently released their seventh State of Video Marketing report.

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Mixed Links on Nonprofit Marketing

Nonprofit Marketing Guide

And if you are having trouble with nasty comments on your Facebook page, check out the Humane Society of the United States’ Director of Emerging Media Carie Lewis’ post Haters: What Can You Do? Jeff Brooks writes how you need to communicate more often with your donors in The Most Deadly Error in Fundraising.