Reid All About it

AUGUST 16, 2024

In Nimble’s AI success kit, you get four useful resources: two 30-minute webinar recordings about AI for associations and two white papers—an introduction to AI for associations and a guide to developing an AI strategy. Lunch and Learn: Marketing AI Show & Tell Join us for a little show and tell about Marketing AI tools.

America 264

America Strategy Content Social Media 264

Higher Logic

SEPTEMBER 19, 2017

They are direct quotes from Marketing General’s 2017 Membership Marketing Benchmarking Report , which lists new member acquisition as one of the top three priorities for associations. With an online program, mentors and mentees can connect and communicate regardless of location and time zone, providing more opportunities for growth.

millennials 205

millennials Learning Management System Education Tips 205

Nonprofit Marketing Guide

AUGUST 3, 2021

Every nonprofit communications director I know has way too much work to do. That capacity includes how much time you as a communications pro have in a day or week or month. Continuing to market it when you can’t really deliver could actually hurt your organization. But we can’t do it all at once.

Communications 121

Communications Marketing Examples Course 121

Nonprofit Marketing Guide

JUNE 15, 2012

Communications. FrameWorks Institue recently released an interactive game called Swamped that allows you to take control of your message strategy and ensure your communications advance through the “swamp” of public opinion. Reports/White Papers. Nonprofit Marketing Training. Happy Friday, everyone!

Marketing 71

Marketing Newsletter millennials Social Media 71

Nonprofit Marketing Guide

OCTOBER 3, 2014

Let’s celebrate the end of the week with a round of Mixed Links… Givelify just released a new white paper called “ Nonprofit Fundraising: Removing Roadblocks and Meeting Goals with Mobile Technology.”. Send me your favorite nonprofit marketing and fundraising posts! You can still join us!

Communications 72

Communications Social Media Course Technology 72

Eric Lanke

AUGUST 12, 2013

image source I was interviewed and my association is featured as one of the case studies in the new white paper--The Mission Driven Volunteer--from Mariner Management & Marketing and Spark Consulting. Well, according to the white paper itself. What is mission-driven volunteering?

Case Study 100

Case Study Committee Member Engagement Report 100

Nonprofit Marketing Guide

JUNE 19, 2015

Let’s dive right into another round of Mixed Links… Care2 has a new white paper you might be interested in – Acquiring & Converting Supporters Online. Want to inject some humor into your communications even though your cause is a serious one? Welcome to our weekly round up of the good stuff on the net.

Marketing 74

Marketing Tips Communications Content 74

Click

AUGUST 7, 2024

There are more than 8,000 marketing technologies on the market today. With so many choices, as organizations look for new marketing solutions or re-evaluate existing ones, the tendency for the technologies to look the same becomes a very real challenge.

Technology 130

Technology System Marketing Team 130

Reid All About it

JUNE 14, 2024

All together now: one hundred bottles of beer on the wall, one hundred bottles of beer… Event marketing. Fíonta shares eleven effective marketing strategies for boosting event attendance. Bulletin describes how a membership app helps improve engagement by providing a centralized communication channel for members. CAE credit.

Arlington 264

Arlington Revenue Leadership Strategy 264

Reid All About it

APRIL 19, 2024

In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. By supporting these pairings, associations can foster a learning culture and community. AI for associations.

Education 258

Education Social Media Content Strategy 258

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Community-driven learning, like online cohort programs, meets both those member expectations. Advertising. Have you heard of Connected TV (CTV) advertising ?

Education 264

Education Tips Technology Tools 264

Nonprofit Marketing Guide

FEBRUARY 10, 2021

Do we sound like a broken record yakking on and on about email marketing? We are fired up right now about making sure nonprofits are following email marketing best practices. We’ve pretty much dedicated the entire month of February to email marketing training. Do we care? Today’s focus is on Email Welcome Series.

Sample 130

Sample Email Marketing eBook Discount 130

Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 65

CA Marketing eBook Survey 65

Association Success

NOVEMBER 26, 2018

How do communications play into that experience? Below are some examples of communication experiments we have tried out to make our services and events pop. As a communicator, that told me that the policy in its existing format was not being consumed. The marketing department broke each section down into one to two sentences.

Communications 68

Communications Committee Video Leadership 68

Reid All About it

AUGUST 26, 2016

Learn about the key findings from Association Laboratory’s white paper Creating and Sustaining a Strategic Board which incorporates ideas and insights from 25 association chief staff officers. This month’s topic: Effective Use of Video for Association Marketing, Branding, Communications and Events. 1 CAE credit.

DC 150

DC Washington Video Analysis 150

Reid All About it

OCTOBER 18, 2019

Quick hits before we get to next week’s free webinars: Is your marketing mediocre? The best reason to do content marketing is organic search–but you’ll reap other benefits as well. Michael Brenner, Content Marketing Institute ). Integrating Online Communications into Your Fundraising Campaign. CAE credit.

North Carolina 34

North Carolina Education Project Content 34

Nonprofit Marketing Guide

MAY 4, 2012

Curating content is a big part of content marketing. In fact, there is a whole section in my e-book The Nonprofit Content Marketing Cookbook devoted to the subject of content curation. You know I advocate letting your nonprofit’s personality shine through in your fundraising and marketing. See you next week!

Marketing 71

Marketing Content Price Tips 71

Reid All About it

JANUARY 26, 2018

Whenever association consultant Elizabeth Engel releases a white paper, I pay attention. No matter the topic, her papers are always interesting and informative. Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Keep learning! Tue 1/30 at 12 p.m. Host: ASAE.

Washington 225

Washington DC millennials Chicago 225

Nonprofit Marketing Guide

MAY 23, 2012

That’s the focus of Event 360’s new white paper, “ 4 Steps to Converting Event Donors to Organizational Donors.”. Engage: Event donors require more nuanced communications, but you still must engage them. Please take a moment to download our white paper today. Convert: Ask!

Maine 76

Maine Report Communications Process 76

Aaron Wolowiec

DECEMBER 13, 2012

Now multiply each of these programs by three marketing touch points and it’s more messaging than the average association member can reasonably absorb. Discussion boards/online communities. Program outlines/white papers. You must then communicate and share this content with others. Online community.

Content 100

Content Social Media Case Study Newsletter 100

Nonprofit Marketing Guide

DECEMBER 9, 2011

What’s the biggest marketing lesson you learned in 2011? Share your tho ughts and you will be the first to receive a free copy of Nancy’s 2012 Nonprofit Marketing Wisdom Guide. (If you are new here, this is our close-to-weekly Friday Happy Hour link roundup of good stuff we don’t want you to miss.).

Marketing 67

Marketing Social Media Tips Report 67

Association Analytics

FEBRUARY 20, 2024

Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process.

Strategy 169

Strategy Social Media Discount Resources 169

.orgCommunity

FEBRUARY 25, 2019

Machines are giving us the ability to understand and communicate with members more personally than ever before. marketing automation software offers tools to lift those relationships to a new level. Aimee, who is senior digital marketing advisor at HighRoad Solution, gave an insightful overview on building successful member journeys.

Marketing 68

Marketing Case Study eBook Social Media 68

Reid All About it

DECEMBER 2, 2022

Word-of-mouth marketing. WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. She explains how async communication combats groupthink —what a bonus. Guest: Cynthia Lockrey, Lockrey Communications. Virtual event planning template.

Tips 41

Tips Education Member Engagement Video 41

Nonprofit Marketing Guide

AUGUST 11, 2009

Print newsletters have been the default communications tactic for nonprofits forever. If you decide that sending a print newsletter or other print communications really is the best approach for your audience and for your organization, consider these five steps to reduce your costs. Use Thinner, Off-White Paper.

Marketing 68

Marketing How To Newsletter Cost 68

Reid All About it

AUGUST 18, 2023

The programs are relationship and community builders since they help members connect with each other on both a personal and professional level. Vista Cova’s white paper, Strategic Frameworks: The Future of Strategic Planning , explores how association executives are working with strategic plans in the post-COVID environment.

Certificate 195

Certificate Education Revenue Strategy 195

Nonprofit Marketing Guide

SEPTEMBER 15, 2021

According to our 2021 Nonprofit Communications Trends Report , only 26% of nonprofits have set up an email welcome series to new subscribers. Downloadable white paper or ebook. The post Email Welcome Series Best Practices appeared first on Nonprofit Marketing Guide. Your best blog posts. Mobile app.

eBook 81

eBook Discount Course Communications 81

Eric Lanke

JUNE 10, 2013

image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. They would help perform the research for the white paper.

Member Engagement 100

Member Engagement Wisconsin Committee Resources 100

Reid All About it

SEPTEMBER 27, 2016

If you need a little inspiration—the kind that makes you feel blessed “to have been alive and well back then”—then read The Association Role in the New Education Paradigm , a white paper from Elizabeth Engel, CAE and Shelly Alcorn, CAE. Communication – interpersonal, public speaking, writing and digital/social media.

Education 150

Education Mooc Class Maryland 150

Associations Now

OCTOBER 10, 2019

If new members are confronted with hours-long seminars and online conferences right off the bat, they might not interact with future communications. Your first communications with new members should link to short-form content that’s high in value and easily understood, Kaiser says. Healthy Events. Other Links of Note.

Social Media 85

Social Media Content Examples Communications 85

Association Adviser

JUNE 27, 2018

You can use blog posts, extracts from white papers or research that you may produce. We may take a white paper and turn it into a podcast. Or, we will host a webinar and then create a white paper based on the presentation. We now do this for most of our events as a standard practice. Re-format it.

Content 79

Content Library Social Media Resources 79

Jamie Notter

JUNE 18, 2015

The following is a guest post from Anna Caraveli and Elizabeth Engel, CAE, who have also written a very nice White Paper on engagement (link at the end). It could be a relationship, a volunteer activity, a community, an idea, an experience, a hobby. It was probably something you were pretty passionate about, right?

Member Engagement 70

Member Engagement Price Resources Strategy 70

GlowGlobally

DECEMBER 22, 2010

Market & Biz Plan. Categories: Advocacy , Market & Bus Planning , MegaTrends & Research , Membership. Together with follow up interviews from some of the largest European-based associations, MCI developed a white paper designed to address some of the key outcomes from the study. GrowGlobally.org. Membership.

Video 60

Video Strategy Products Communications 60

Reid All About it

DECEMBER 10, 2021

They suggest an excellent (and entertaining) white paper to read on this topic and steps you can take to start your association’s journey from digitized to digital. Poor data collection can keep your organization from gaining valuable marketing insights, building better customer relationships, and even increasing revenue.

Chicago 195

Chicago Social Media Education Recruitment 195

Virtual

APRIL 2, 2015

What if the burning issue that brings a set of founders together is more about overcoming a negative market perception and less about the technology itself? The Marketing Working Group was tasked with working on the perception issue. But what if the problem you’re trying to solve is a little different?

Tools 100

Tools Technology Proposal System 100

Nonprofit Marketing Guide

MAY 18, 2018

Time to wind down the week with the best articles, posts, tips, and more from around the world of marketing and fundraising. And if you are looking for a quick bedtime story, check out “The White-Paper Princess” and Other Children’s Books about Nonprofit Work. Upcoming Events for Nonprofit Communicators. The Bombay Club.

Communications 40

Communications Price Newsletter Tips 40

Nonprofit Marketing Guide

DECEMBER 9, 2021

I see this question like I do the communications versus marketing question in the nonprofit sector. I use “editorial calendar” to define the document that says what you are going to publish, and when, and in what communications channels, whether that is this week or six months from now. What Do Nonprofits Need?

Content 65

Content Products Communications Resources 65