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It's difficult not to get discouraged by such speculation when your memberengagement is so critical to the success of your association as a whole. Memberengagement isn’t an easy, snap-your-fingers kind of thing, but when you have an engagedmember base, the work is totally worth it. Most important?
According to a new report, association professionals are entering 2025 feeling optimistic about membership and revenue, but are looking to improve their technological savvy to better engage with their audiences. According to the report, only 3 percent say they currently use AI to improve member services. They have Google.
Therefore, it makes sense to meet your members where they already are. Check out these strategies to help improve your digital operations as well as increase memberengagement: Optimize your website. Offer an accessible online member directory. Invest in reporting features. Invest in reporting features.
The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. 10 Association Communications Stats + Membership Tips.
even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. That goes for businesses, too.
Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. Per the report, most associations are in the discovery or planning phase of AI adoption. Gen Z and events. 1 CAE credit. More info/register. More info/register.
If youre embarking on an AMS project, start your research by reviewing 108 Ideaspaces list of issues to consider when selecting an association management system (AMS) , such as reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change.
I use data from MGIs survey report more than any other research in our space. D2L describes how to design and implement an effective online learning strategy , including its vision and purpose, necessary resources and expertise, success criteria, communication plan, and assessment. Seuss Association survey. 1 CAE credit.
A post titled “Sharing a Beer” is always going to catch my eye, especially when written by James Young of Product Community. He shares the essential traits of positive multipliers , people who bring out the best in others and help build great communities. Memberengagement. Call-a-member month. Love this idea.
The latest research report from Halmyre Strategies describes emerging challenges as a new generation enters the workforce : burnout, retention, customer demands, declining value of credentials, and changing roles. Join us for a 30-minute welcome event to forge fresh connections and discover our vibrant Slack community.
They go into detail on the items that belong on your list: reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change. Fundamentals of Message Design Workshop Ready to unlock the secrets of persuasive communication?
In the hour-long webinar, co-hosts Sarah Sain, CAE and Chris Garner, CEM, took a deep dive into results from the 2024 Association Benchmarking Report and how this year’s findings bring into focus the past lessons, current […]
Of those respondents, 15% credited a deliberate strategy and dedicated focus on engagement as the reason for the improvement. In this installment of our association blog series on memberengagement, we explore the specific focus and strategies used by organizations with strong memberengagement rates.
You’re probably already seeing how these societal, workplace and behavioral changes affect memberengagement—sometimes for the better and sometimes for the worse. How are associations learning about and responding to new member needs and expectations arising from all this change? MemberEngagement Catalyst: Digital Exhaust .
Enhanced memberengagement. Addressing the entire member journey creates opportunities for deeper participation. Strategies for a Holistic Member Experience Several key components contribute to a seamless and engaging journey for association members.
Your members want to connect. The Community Brands 2022 Association Trends Study reports that the first reason members join associations is to network, and the sixth is to socialize. Is your association maximizing the reach of your online community? Have your leadership team member respond to the posts directly.
He’s convinced there are more effective ways to gauge audience needs, target and communicate messages, and deliver your association’s value proposition. Learn how to structure your system in 3D, leverage one-click reporting, and avoid common pitfalls. Generations. More info/register. More info/register.
Every year, The Community Roundtable releases the State of Community Management Report. It’s always filled with insightful analysis on how online communities, both internal and external, are making a difference. We pulled out 28 stats from this year's report that illuminate big community topics.
With an intuitive and comprehensive email marketing strategy, you’ll work to increase your memberengagement and retention, giving your associates an invaluable return on their investment. Members are naturally drawn to content that is personalized to them. Target communications to segmented member groups.
Tech Tuesday: Who Should IT Report to in Your Association? Explore the various reporting structures for an association’s IT department and evaluate the pros and cons of each. Members constantly seek more engagement, and you plan to incorporate new strategies and tools to meet these demands. More info/register.
Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase memberengagement. Member workplace challenges. Coincidence? Education revenue. More info/register. More info/register. Thu 11/7 at 1 p.m. 1 CAE credit.
YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Gain insights on best practices for selecting and implementing education technology to drive memberengagement and organizational growth.
Once again, it’s time for annual reporting! Are you ready to level up your annual report to highlight the true value of your association? Learn how to refine your annual report to reflect your staff’s hard work and your organization’s accomplishments. Do you have any goals that will prompt future memberengagement?
The changes the world has experienced in the last few years – a global pandemic, rising inflation and economic uncertainty, labor shortages and high turnover in the job market, global unrest and social justice movements – accelerated an evolution that was already underway in how association engage with their members.
Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. While a poor retention rate is bad news, the good news is that each reported reason is preventable. 23% of associations reportedmembers found l ack of value.
Member experience. For their 2024 State of Associations Member Experience (MX) report , Forj surveyed over 1000 association members about membership expectations and experiences. Gain tips and tools to become more strategic, think more strategically and, even more importantly, communicate strategically.
While the way you align your proposed membercommunity with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, memberengagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
More content than ever is vying for your members’ attention. That revelation is no surprise to most associations – 70 percent of respondents to Naylor’s 2019 Association Communications Benchmarking Report said “combating information overload/cutting through the clutter” is a major concern. People are inundated.
Members of a wide variety of groups are looking for value, belonging, and personalized attention, according to a new report. Though that covers a wide range of member groups, the report surfaced some common ground. Memberengagement is heavily influenced by the reward options an organization can provide,” he said. “A
Their guide covers the RFP planning process, necessary components of an RFP, factors to keep in mind when selecting an AMS partner, and advice from some of the most experienced AMS selection consultants in the association community. Content marketing. It covers strategy, tactics, technology, AI and more in a post, not a download.
Presenters: Amanda Kaiser, MBA, MemberEngagement Specialist, Kaiser Insights LLC. Sze Pak Ng, CommunityEngagement Specialist, Matchbox Virtual Media. Reggie Henry (interviewer), Chief Information and Engagement Officer, ASAE. It’s Time to Innovate: MemberEngagement in the Post-COVID Age.
Drawing on insights from our recent.orgSource Digital Trends Survey , well explore how associations can move beyond resilience to embrace growth by focusing on five key pillars: strategy, culture, technology, data, and memberengagement. A member-centric approach builds trust, enhances engagement, and drives loyalty.
The weekly list of free educational events and resources for the association community…. Communicate. Explore the trends and technologies associations can better monetize and/or innovate with to more effectively communicate with and educate their members, constituents, and the public. Communicate. 8: Innovate.
Check out the infographic Gravitate Solutions put together with virtual event data compiled from three industry benchmark reports. They offer webinars, blog posts, and maybe even conferences to your members. Hear about some major considerations for online engagement. To inform, you must first engage. Talk about data!
Older models tended to be AMS-centric, leading to siloed data, static reports, and that trapped feeling. This leads to better communication, and over time, a more organized set up so you won’t be overwhelmed by where to go for the data you need in the moment. Sound familiar?
This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss, this month, memberengagement scoring. MemberEngagement Party. 1 CAE credit.
We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Communicate digitally to disseminate information. Association management software (AMS) functions as one main database containing all interactions between your association and its members.
In the Success Competition entry form, we asked “Explain how using ChamberMaster or GrowthZone software has benefited your chamber and/or members.” Responses relating to memberengagement included: “Since using GrowthZone, we have seen an increase in revenue since members can now conveniently pay online.
The results will help our community better understand how associations are adapting to change and preparing for the future. Survey participants will receive the study’s final report. Hear about some major considerations for online engagement. Key Insights From The 12th Annual Membership Marketing Benchmark Report.
But that’s not the case for associations across the board, according to a new benchmark report by Mariner Management and Marketing. The report found associations rely on their chapters for memberengagement, leadership development, membership recruitment, marketing communications and local resources. Tell us here.
Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report found that associations are experiencing an increase in membership following declines during the pandemic. That’s according to Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report , which surveyed 800 participating associations.
Personalized MemberEngagement AI enables associations to create personalized member experiences that can dramatically improve satisfaction and retention. By analyzing member data—such as past interactions, preferences, and behaviors—AI tools can offer tailored recommendations, content, and services to individual members.
Association membercommunications. Interested in grading your association communications? A new report from Bruce Rosenthal Associates, HPN, and Ricochet Advice, The Conference Roadmap to Recovery , presents survey responses from 8,525 association members on their likelihood to attend conferences in 2021.
It’s beginning to look a lot like the annual reporting season! Each year your association rush es to collect last-minute data to keep your members and stakeholders updated on your accomplishments. Technology t ips to elevat e your annual report ing process . Leverage a trailblazing AMS to enhance your staff’s annual report.
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