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11 Elements of a Winning Member Engagement Strategy

Higher Logic

It's difficult not to get discouraged by such speculation when your member engagement is so critical to the success of your association as a whole. Member engagement isn’t an easy, snap-your-fingers kind of thing, but when you have an engaged member base, the work is totally worth it. Most important?

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Report: Associations Plan to Invest More in Marketing Tech

Associations Now

According to a new report, association professionals are entering 2025 feeling optimistic about membership and revenue, but are looking to improve their technological savvy to better engage with their audiences. According to the report, only 3 percent say they currently use AI to improve member services. They have Google.

Report 105
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Building a Community: 5 Tips for Digital Member Engagement

Blue Sky eLearn

Therefore, it makes sense to meet your members where they already are. Check out these strategies to help improve your digital operations as well as increase member engagement: Optimize your website. Offer an accessible online member directory. Invest in reporting features. Invest in reporting features.

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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. 10 Association Communications Stats + Membership Tips.

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The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. That goes for businesses, too.

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Association Brain Food: 2.21.25

Reid All About it

Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. Per the report, most associations are in the discovery or planning phase of AI adoption. Gen Z and events. 1 CAE credit. More info/register. More info/register.

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Association Brain Food: 2.7.25

Reid All About it

If youre embarking on an AMS project, start your research by reviewing 108 Ideaspaces list of issues to consider when selecting an association management system (AMS) , such as reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change.

Chicago 275