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Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. Only a few have integrated AI into their operations, primarily in marketing and communications. Gen Z and events. More info/register. Fri 2/21 at 1 p.m.
even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. That goes for businesses, too.
In the association world, memberengagement is always a top priority – but it’s not always a successful endeavor. Most associations don’t have an easy way to measure memberengagement across all their different systems and touch points.
Dr. Seuss Association survey. MGIs 2025 Membership Marketing Benchmarking Survey is closing next Friday. I use data from MGIs survey report more than any other research in our space. For the 17 th edition of the survey, they’ve added questions on AI, workforce development, and generational changes. 1 CAE credit.
Snack pack How to ensure your association’s communications cut through the inbox clutter. Sarah Sain, CAE, Naylor Association Solutions The power of personalized memberengagement: why its critical for associations and how to get started.| Liz Willits , Content Phenom How to raise readers, in 35 steps. 1 CAE credit.
A post titled “Sharing a Beer” is always going to catch my eye, especially when written by James Young of Product Community. He shares the essential traits of positive multipliers , people who bring out the best in others and help build great communities. Memberengagement. Call-a-member month. Love this idea.
There may never have been an easier time to engagemembers because our members’ needs have temporarily just gotten more transparent. We can jump in and engagemembers because memberengagement is supportive and good and helpful for our members and, boy, do they ever need help and support right now.
In our recent association survey , 52% of respondents said their association’s engagement rates were higher than the year before. 25% of respondents reporting increased engagement attributed the improvement to membercommunication. Employee(s) dedicated to marketing and communications. Get your copy of the.
According to the recent results from GrowthZone’s 2020 Association Survey , the majority of respondents indicated an improvement in year-over-year association engagement rates. Of those respondents, 15% credited a deliberate strategy and dedicated focus on engagement as the reason for the improvement. Get your copy of the.
Based on their survey findings, theyve divided Gen Z into three groups, each with their own beliefs and desires: Neo-Traditionalists, Fluid Pragmatists, and Internet-Age Explorers. Hear about the themes for 2025, such as navigating AI strategy, the impact of data management, enabling memberengagement, and understanding technology debt.
Marketing General Incorporateds new survey shows association professionals optimistic about their prospects, but eager to make changes. Marketing General Incorporateds 2025 Association Outlook Report , published last month, is based on responses from nearly 300 association professionals surveyed last September.
Actionable Data can help organizations surface opportunities that can help members drive their professional and industry outcomes. Moreover, the data can serve as the foundation for a 2017 MemberEngagement Strategy that can position your organization as a more relevant and necessary resource for your members.
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep membersengaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.
YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Membership survey. iMIS by ASI invites you to participate in their seven-minute Membership Performance Benchmark Survey. CAE credit.
The post What We Learned from the 2023 Association Member Experience Survey appeared first on Higher Logic. Learn what association members care about most in Higher Logic’s annual Association Member Experience Report. The post What We Learned from the 2023 Association Member Experience Survey appeared first on Higher Logic.
Drawing on insights from our recent.orgSource Digital Trends Survey , well explore how associations can move beyond resilience to embrace growth by focusing on five key pillars: strategy, culture, technology, data, and memberengagement. A member-centric approach builds trust, enhances engagement, and drives loyalty.
Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. It’s human nature—the ego at work.
Our GrowthZone AMS blog series, 6 Proven Ways Associations Improved MemberEngagement , explores different tactics that can increase memberengagement. In this installment, we dive into programming strategies used by associations with strong memberengagement rates. Get your copy of the.
Gain actionable insights on the current status of your association’s events when you conduct routine surveys. With surveys, you’ll discover areas where your events are performing well and areas where you’ll need to improve. You’ll also learn how you can enhance the attendee and member experience. Did you use our event app?
If your answers lean toward Yes, No, and Shut Up, then you might like (need) Impexium’s advice on event survey questions that hold attendees’ interest and provide you with useful data. Mobile engagement strategy. Do you use all the data you collect? Are you feeling a bit sheepish right now? Coincidence? Education revenue.
Effective communication is essential to engaging them with your association. Communications Millennials want to hear from you. According to 75% of survey respondents, the biggest turnoff is information that has not been kept up to date. But they also want to seek out information independently.
He’s convinced there are more effective ways to gauge audience needs, target and communicate messages, and deliver your association’s value proposition. Walk away with actionable ideas on collaboration, team synergy, and impactful memberengagement that will help you take your gatherings to the next level. Generations.
Near the end of 2022, GrowthZone surveyed over 300 association professionals across the U.S. The survey results show growing membership, memberengagement/retention of members, and revenue/budget/funding are what worry your association peers most. Also, be sure to ask about their preferred method of communication.
Enhanced memberengagement. Addressing the entire member journey creates opportunities for deeper participation. Strategies for a Holistic Member Experience Several key components contribute to a seamless and engaging journey for association members.
Our recent.orgSource Digital Trends Survey reveals several key gaps in how associations are currently using technology to meet member needs and adapt to industry shifts. Thats why we specialize in helping associations build digital strategies that address inefficiencies, improve memberengagement, and leverage data for growth.
By identifying and strengthening key areas like strategy, culture, technology, data, and memberengagement, associations can create a resilient framework to navigate disruption and achieve sustained success. Are our digital tools designed to provide a personalized, data-informed experience for members?
The weekly list of free educational events and resources for the association community… Workforce trends. This survey will help them assess inclusivity, equity, and overall well-being in our field. It’s pretty much impossible to renew a disengaged member, says Fíonta. Memberengagement. Membership.
Their post covers the importance of member-centric digital content, repurposing content, experimenting with formats and channels, and measuring ROI. Membersurveys. Candace Vanderpoel at McKinley Advisors explains what low response rates on membersurveys mean and how to improve them. Content strategy.
Our 2024 Digital Trends Survey reveals that organizations that integrate these elements are better positioned to navigate uncertainty and seize opportunities in an era of transformation. Yet, our survey shows that many organizations lack a formalized approach to tackle todays challenges and prepare for tomorrow.
During a crisis situation, timely communication and reacting in the present are essential for associations. WHEN BUILDING A CRISIS COMMUNICATIONS WEB PAGE: Focus on the User Experience. How to Keep MembersEngaged Amid COVID-19. >> Industry Survey Results. >> Link to the Member Directory.
Analyze MemberEngagement: Use surveys or focus groups to assess how well youre meeting member needs and expectations. Steps to Foster Continuous Improvement: Encourage Open Communication: Create an environment where feedback and new ideas are welcomed and valued. Ready to take the first step?
However, as time goes on, the same old engagement tactics won’t hold out. Whether more engaging alternatives are popping up or you’ve simply run out of fresh ideas, it’s worth it to explore how you can strengthen your association memberengagement strategy. Email marketing and communication. Read on to learn more.
According to the survey, association innovation tends to focus around a few main areas: website and social media; conventions, conferences and seminars; education programs; and membership, technology and marketing (56 percent each). Increased memberengagement is the most common way to measure innovation efforts.
Impexium and Jeff De Cagna of Foresight First invite you to participate in The Future of Association Boards (FAB) Survey , our community’s first comprehensive tracking survey of board composition, practices and performance. Hear about the key criteria for creating content that retains members. 1 CAE credit.
Then please consider participating in.orgSource’s Creating the New Normal survey. Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Hear about some major considerations for online engagement. To inform, you must first engage.
Presenters: Amanda Kaiser, MBA, MemberEngagement Specialist, Kaiser Insights LLC. Sze Pak Ng, CommunityEngagement Specialist, Matchbox Virtual Media. Reggie Henry (interviewer), Chief Information and Engagement Officer, ASAE. It’s Time to Innovate: MemberEngagement in the Post-COVID Age.
The weekly list of free educational events and resources for the association community…. Membership survey. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Communicate. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd.
But, to be honest, that was a trick question - many departments can (and should) be part of their organization’s community. Sure, not everyone needs to be involved in the community, but for relevant teams, it makes working together easier. And the answer, according to their survey, is: almost always marketing.
The weekly list of free educational events and resources for the association community…. Association membercommunications. Interested in grading your association communications? Presenters: Genevieve Borello (Moderator), CAE, Senior Manager, MemberEngagement, ACTFL. Post-pandemic association workplace.
Respondents cite reaching prospective members as the top hurdle to growing membership, with attracting younger members next in line. January 17, 2023 – GrowthZone , provider of association management software, released its 2023 Association Industry Survey results. Detailed survey findings can be accessed on GrowthZone.com.
Great – you’re halfway to member growth. ability to communicate?member member value.?How How are you communicating your member value? Have you updated how you’re communicating your member value since last year? Here are two tips to communicatingmember value: Beware of the laundry list.
Surveys have long been a way for organizations to maintain contact with their members and potential members. At some point, just about every organization will want to conduct a survey of their members, potential members, or the general public. Surveys are cost-effective and relatively easy to execute.
YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, new member onboarding, online communities, and online career centers. More info/register (ASAE members only). Small-staff membership marketing. Content curation.
The weekly list of free educational events and resources for the association community… Virtual association survey. Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Hear about some major considerations for online engagement.
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