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It's difficult not to get discouraged by such speculation when your memberengagement is so critical to the success of your association as a whole. Memberengagement isn’t an easy, snap-your-fingers kind of thing, but when you have an engagedmember base, the work is totally worth it. Most important?
In the association world, memberengagement is always a top priority – but it’s not always a successful endeavor. Most associations don’t have an easy way to measure memberengagement across all their different systems and touch points.
Therefore, it makes sense to meet your members where they already are. Check out these strategies to help improve your digital operations as well as increase memberengagement: Optimize your website. Offer an accessible online member directory. Watch your memberengagement rise with this added portal.
Only a few have integrated AI into their operations, primarily in marketing and communications. Explore ways to use your data to monitor your organizations health and performance, improve segmentation and personalization, identify member needs, trigger helpful automations, and deepen memberengagement. 1 CAE credit.
The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. You’re on the same team. Cheer for each other.
Snack pack How to ensure your association’s communications cut through the inbox clutter. Sarah Sain, CAE, Naylor Association Solutions The power of personalized memberengagement: why its critical for associations and how to get started.| Liz Willits , Content Phenom How to raise readers, in 35 steps. 1 CAE credit.
A post titled “Sharing a Beer” is always going to catch my eye, especially when written by James Young of Product Community. He shares the essential traits of positive multipliers , people who bring out the best in others and help build great communities. Memberengagement. Call-a-member month. Love this idea.
D2L describes how to design and implement an effective online learning strategy , including its vision and purpose, necessary resources and expertise, success criteria, communication plan, and assessment. Chief Communications Officer/Owner at CQbd Tue 2/4 at 12 p.m. Social media for associations. 1 CAE credit. More info/register.
Hear about the themes for 2025, such as navigating AI strategy, the impact of data management, enabling memberengagement, and understanding technology debt. Fundamentals of Message Design Workshop Ready to unlock the secrets of persuasive communication? Find out how the 2025 trends compare to 2024s. More info/register.
After all, no matter how many new members you attract, it’s your retention rate that drives real growth. Memberengagement drives retention, and communication is the key to boosting engagement. Keep in touch with members through automated messaging. Keep in Touch with Members Through Automated Messaging.
For that reason, we’ve outlined several ways you can use technology to keep your association membersengaged and involved. Targeted Communication. When you take full advantage of the resources available to you, you can achieve a lot within your association and among your members. These tactics include: Optimized Website.
On top of this, your events team sent out two reminder emails. But everyone thought everyone else was on top of reminding members about the upcoming advocacy initiative, so no one sent them anything about it. If so, interdepartmental silos might be keeping you from an effective membercommunications schedule.
Every time you say looks good about work that isnt actually good, your teams standards drop a little, says Wes Kao. Team messaging. Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Guest: Jerrica Thurman, Elation Communications Tue 1/21 at 12 p.m. Or are we recognizing supporting the organization?
You’re probably already seeing how these societal, workplace and behavioral changes affect memberengagement—sometimes for the better and sometimes for the worse. How are associations learning about and responding to new member needs and expectations arising from all this change? MemberEngagement Catalyst: Digital Exhaust .
D2L explains what you need to know to build and implement an effective online learning strategy , including vision and purpose, necessary resources and expertise, success criteria, communication plan, and assessment. Top Digital Trends Shaping Associations in 2025 Struggling to keep membersengaged and meet their evolving expectations?
With proper practice, your organization can leverage your virtual community to drive engagement, boost retention, and attract new members. . Keep reading for three key tips to improve the member experience with your online community platform. Have your leadership teammember respond to the posts directly.
Our recent.orgSource Digital Trends Survey reveals several key gaps in how associations are currently using technology to meet member needs and adapt to industry shifts. Thats why we specialize in helping associations build digital strategies that address inefficiencies, improve memberengagement, and leverage data for growth.
YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Gain insights on best practices for selecting and implementing education technology to drive memberengagement and organizational growth.
By identifying and strengthening key areas like strategy, culture, technology, data, and memberengagement, associations can create a resilient framework to navigate disruption and achieve sustained success. A strong, collaborative culture fosters innovation, embraces change, and equips teams to work together effectively.
At Community-Led Alliance, Steve Chen describes the journey of Code & Coffee and suggests strategies for building trust, psychological safety, and a strong sense of belonging in a community. Learn how this initiative liberated teams to channel their energies toward higher-value projects. Association finances. CAE credit.
With an intuitive and comprehensive email marketing strategy, you’ll work to increase your memberengagement and retention, giving your associates an invaluable return on their investment. Curate Personalized Member Outreach. This will allow you to track and apply important member data in all of your email communications.
Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase memberengagement. From standard operating procedures to communication styles and even long-range goals, we all have a lot to learn from each other.
The weekly list of free educational events and resources for the association community…. Learn how to solve big problems and make important decisions with your team in a virtual environment. Phase 1: January 22–25, engage in an online dialogue on your own time. . Communicate. Virtual networking incubator. Host: ASAE.
Drawing on insights from our recent.orgSource Digital Trends Survey , well explore how associations can move beyond resilience to embrace growth by focusing on five key pillars: strategy, culture, technology, data, and memberengagement. Upskilling your team ensures they are equipped to navigate the evolving digital landscape.
You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership. New Member Acquisition.
You must check out this treasure trove of ideas from Lee Gimpel of Better Meetings— 51 best practices for engaging webinar and online educational event attendees. Managing remote teams. WBT Systems suggests associations offer training in these seven skills for managing remote teams. Communicate. Fractional CIOs.
We'll look at stats in each of these categories: Online Community Costs and Return on Investment (ROI). Online Community Outcomes and Use Cases. Online Community Strategy. External Communities. Online CommunityTeams. Online CommunityEngagement Stats. Communications efficiency (49%).
Gain tips and tools to become more strategic, think more strategically and, even more importantly, communicate strategically. Challenge your understanding of your association’s members. Hear the findings from the recently released 2024 State of Association Member Experience Report and put your knowledge to the test.
Without the right skills in place, associations risk falling behind competitors that have embraced new technologies and trained their teams accordingly. Enhancing MemberEngagement Upskilling your workforce isn’t just about operations—it’s about providing better value to your members.
This week, Higher Logic teamed up with Community Brands to host a webinar on just that – strategizing for the next generation. Personalizing your communications during recruitment and retention. Not only before they become a member, but once they join, and after, especially during those early career stages.
The strong link between effective technology adoption and member loyalty is a good sign for associations, though many still feel unprepared for the future according to the latest research. However, with the right association management software (AMS), both your staff and members can thrive.
Bulletin describes how a member app helps nurture memberengagement by providing a centralized communication channel for members. Check out Amanda Lea Kaiser’s answers to a question from a MemberEngagement Lab participant. Webinar latecomers. Wow, it’s fantastic, infuriating and illuminating.
Personalized MemberEngagement AI enables associations to create personalized member experiences that can dramatically improve satisfaction and retention. By analyzing member data—such as past interactions, preferences, and behaviors—AI tools can offer tailored recommendations, content, and services to individual members.
A well-defined, member-focused vision provides a foundation that aligns your team and inspires progress. Steps to Define Your Vision and Goals: Engage Stakeholders: Involve leadership, staff, and members in developing your vision. Define Your Vision and Strategic Goals Your roadmap starts with a clear vision.
Wes Kao shares solid advice for onboarding yourself when you join a new team. Check out what James Young at Product Community has to say about building and using a communityengagement funnel. Member app. Unlike social media, a mobile app serves as a centralized communication channel for your members.
This leads to better communication, and over time, a more organized set up so you won’t be overwhelmed by where to go for the data you need in the moment. This leads to better communication, and over time, a more organized set up so you won’t be overwhelmed by where to go for the data you need in the moment. Sound familiar?
Learn how to collaborate with your marketers, transmit your organizational vision to your team, know when to rely on the experts and when to veto with your gut, set marketing priorities. Members constantly seek more engagement, and you plan to incorporate new strategies and tools to meet these demands. More info/register.
This strategic overhaul led to a 35% increase in memberengagement and positioned the association as a leader in innovative healthcare solutions. Culture: Empowering Teams to Drive Innovation Culture is the heartbeat of any association.
He’s convinced there are more effective ways to gauge audience needs, target and communicate messages, and deliver your association’s value proposition. Walk away with actionable ideas on collaboration, team synergy, and impactful memberengagement that will help you take your gatherings to the next level.
It’s pretty much impossible to renew a disengaged member, says Fíonta. Their useful advice on memberengagement and renewal is bound to increase your association’s retention rate. Use this information to plan realistic project timelines, learn from the experiences of others, select vendors, and assemble project teams.
Conference and education teams. As some associations canceled in-person conferences and made the switch to virtual, two association teams found themselves owning different elements of the experience—the meetings team handled the content while the education team managed the platform. Content Forum Weekly Community Chat.
Memberengagement. At Associations Now , Lindsay Currie, CAE shares some low-cost ideas from for engaging and retaining members. I especially love the first one because members are craving that—heck, we all are. Hear about some major considerations for online engagement. Communicating Through a Crisis.
No matter what the community is for - customer support, ambassador programs, association memberengagement or an employee intranet - it should be a place where many people in the organization comes together to support the community and learn from members.
GrowthZone’s latest association survey report reveals a few common challenges: associations have a hard time proving the value of membership and persuading members to make time for association engagement. Discover strategies to ensure all branding elements and communications consistently reflect their core purpose. 1 CAE credit.
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