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A post titled “Sharing a Beer” is always going to catch my eye, especially when written by James Young of Product Community. He shares the essential traits of positive multipliers , people who bring out the best in others and help build great communities. Memberengagement. Call-a-member month. Love this idea.
” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engagemembers and earn non-dues revenue. You never know until you try!” The Challenge. The Solution.
Members constantly seek more engagement, and you plan to incorporate new strategies and tools to meet these demands. Uncover how your associations culture can drive innovation, adaptability, and memberengagement. Hear how NAPA used data to address member needs and operational gaps, achieving measurable results.
Start with the end in mind: who are the different types of people you’re communicating with, and what specific actions do you want them to take? Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course.
In the Success Competition entry form, we asked “Explain how using ChamberMaster or GrowthZone software has benefited your chamber and/or members.” Responses relating to memberengagement included: “Since using GrowthZone, we have seen an increase in revenue since members can now conveniently pay online.
Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Event communications. Crisis Communications Expert Adele Cehrs.
(For example: Lady Gaga’s Little Monster community, now an app , or the Mini Cooper community.). Also, fun fact - Jackie identifies as a One-Percenter for the Pittsburgh Steelers, so she created a community for fanatics like her.who also live in Austin, Texas. This approach makes us better, more effective communicators.
One association executive, speaking from experience, explains how the nuances of membership culture drive memberengagement and volunteer involvement. Beth Brooks, CAE, has spent a lot of time getting to know her members. In each organization, membersengaged differently. They are the experts.
The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. A post with curated resources is right up my alley, so I’m happy to highlight this one from Amith Nagarajan at Sidecar.
Chapter leader communication. This week, Billhighway writes about communicating with chapter leaders —the most amazing volunteers of all. They share guidelines on the best communication style, options for different types of virtual meetings with chapter leaders, and ways to provide chapter leaders with news, resources and advice.
Hear about the precautions being taken for the 2021 Best Practices Summit in Plano, Texas and Meet Well Summit in Phoenix, Arizona later this year, including liability waivers and attendee agreements, on-site check-in procedures, attendee communications, meeting room setups, and safe food and beverage. More info/register.
Chill out by the stream of your choice, perhaps one in Texas, Colorado or elsewhere. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Tap Chapters as a MemberEngagement Channel.
Billhighway explains how you can get access to chapter memberengagement data and how that data can justify the resources dedicated to chapters and even support your argument for additional resources. The Member and the Message. Learn how to communicate consistent, relevant, and simple messaging to your members.
Gather with fellow association execs for a lunchtime discussion on how organizations are tackling memberengagement and achieving great results using email marketing and marketing automation. Presenters: Carrie Hane, Content & Digital Communications Strategy Consultant, Tanzen. More info/register. Host: Informz.
Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Hear how you can maximize the potential of an online community.
Host: VoterVoice Speakers: Elizabeth Blosser, Vice President of Government Affairs, American Land Title Association Mark Fisher, Director of Advocacy Engagement, Muscular Dystrophy Association Joshua Habursky (moderator), Deputy Executive Director and Chief Lobbyist, Premium Cigar Association Tue 12/5 at 3 p.m. – 1 CAE credit. 1 CAE credit.
Three overarching topics caught my eye at the upcoming AAMSE Annual conference in Minneapolis : MACRA and the QPP, MemberEngagement Strategies, and Professional Development. MemberEngagement Strategies. Who We Are; Who We Asked; Why It Matters: Bringing Engagement and Brand Identity Together.
There were capabilities for discussion forums and webinars, but the user experience was suboptimal and the discussions were not easy for members to use. Before researching alternative community and website design options, CXPA started an Expert Panel to increase memberengagement. What CXPA members are saying.
WBT Systems shares the story of the Texas Restaurant Association (TRA) whose compliance training programs delivered a 465% increase in revenue in the last six months of 2021. Avoid missteps as you move the focus from streamlining operations to memberengagement. REvolve From Events to Communities. Compliance training.
A clearly defined editorial plan can help ease the magazine production process and help you reach your communications goals. These best practices can organize your editorial leadership and help you develop best-in-class communication pieces that your members can trust as the voice of your industry. Tracy Tompkins.
More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Legacy communication channels still have a seat at the table. 2015. ** 11%.
” Everything from the way your members pay, she said, to how you communicate with your members—being flexible will become increasingly important to your sustainability. ” Naylor’s annual Association Communications Benchmarking Report seems to bear that out. Keeping up in the do-more-with-less environment?
As technology becomes more affordable, organizations are harnessing “big data” to improve memberengagement. John Dorman has worked at the Texas Medical Association for 29 years, and for most of that time, business decisions were made, more or less, from the gut. “We The Texas Medical Association’s John Dorman.
The YMCA of Austin, Texas, boosted by the tech savvy of its hometown, has learned to embrace the use of big data in its day-to-day work. Finck also said the new tools will help the organization understand how membersengage with the YMCA of Austin, which will enable the group to potentially keep Y-goers happier and around longer.
Discover proven methods to manage communications with global suppliers and attendees. Presenters: Cathy Stoebner DeWitt, vice president of governmental affairs, Texas Association of Business. Chris Wallace, IOM, CCE, president, Texas Association of Business. . – Going Global: International Meetings. 1 CMP credit. Host: ASAE.
When your members are especially busy, you might consider hitting the road to meet them where they are. Roadshows are one way to achieve memberengagement face to face. But we also use it as an opportunity to meet people who are engagedmembers, maybe a few nonmembers, and to speak to young folks and see what they need.”.
Sarah Rosenberger , membership, communication and marketing coordinator for the Indiana Society of Association Executives (ISAE) , agreed. Christopher Williston VI, CAE , senior vice president of the Independent Bankers Association of Texas (IBAT) , argued that you can learn from your failures.”We
Many of them admit to not having documented plans for memberengagement, young professional recruitment, and lapsed member reengagement—that’s a natural place to start. Memberengagement. Merritt Rohlfing at Association Analytics encourages associations to change the way you think about memberengagement.
Why you shouldn’t treat all your members the same. Also: leadership lessons from Texas Sen. Membersengage with your organization in different ways. That’s why it’s important to consider their engagement type. The eleventh hour: Texas Sen. Turn the knobs and tune the message for just the right audience.
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