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Our recent.orgSource Digital Trends Survey reveals several key gaps in how associations are currently using technology to meet member needs and adapt to industry shifts. Thats why we specialize in helping associations build digital strategies that address inefficiencies, improve memberengagement, and leverage data for growth.
image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep MemberEngagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. They would help perform the research for the whitepaper.
The following is a guest post from Anna Caraveli and Elizabeth Engel, CAE, who have also written a very nice WhitePaper on engagement (link at the end). It could be a relationship, a volunteer activity, a community, an idea, an experience, a hobby. Could it be because we’ve been thinking about engagement all wrong?
image source I was interviewed and my association is featured as one of the case studies in the new whitepaper--The Mission Driven Volunteer--from Mariner Management & Marketing and Spark Consulting. Well, according to the whitepaper itself. Associations MemberEngagement'
Spark Consulting is out with another whitepaper -- this one on what associations can learn about relationship building, campaign management, and attracting Millennials from charitable fundraising organizations. Different audiences receive appeals on different communications platforms. Older donors get direct mail.
MemberEngagement. The Mind of the Community. At a recent WSAE meeting I was asked to explain what we meant in our whitepaper on Innovation for Associations when we referred to the "mind of community." Had I had a copy of the whitepaper with me, I could have quoted from it directly.
Ultimate MemberEngagement: The Power of Data-Driven Decision Making. If you’re like most associations, your AMS contains a seemingly endless amount of historical, financial, social, and demographic data on members, former members, prospects, and more. More info/register. Wed 8/31 at 1 p.m. 1 CAE credit. 1 CAE credit.
What is the aesthetic and overall experience that members have with your association? How do communications play into that experience? At the Greater Kalamazoo Association of Realtors, we realized that while our meetings and services were of value to our members, we weren’t doing enough to make them exciting and engaging.
In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two whitepapers, one an introduction to AI for associations and one on developing an AI strategy. By supporting these pairings, associations can foster a learning culture and community. AI for associations.
Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process.
Integrating Online Communications into Your Fundraising Campaign. Learn how to successfully use online communication tools to enhance your fundraising efforts in inexpensive and time-effective ways. Come join a roundtable discussion on using Slack (a cloud-based team collaboration software) for your internal communications.
Today’s communicators just craft a hashtag, sit back, and let people tell their own stories! ” As highlighted on Slate last month , the demand for stories is high, with brands like Clorox, Flonase, and Purina engaging consumers with opportunities to tell their bleach, nasal spray, and cat food stories.
Event management: Plan, communicate and take registrations for your events. You can communicate with tech vendors or departments from the app for a built-in record. Creating a membercommunity is a valuable part of an organization and can significantly improve memberengagement and attract more professionals to you.
The programs are relationship and community builders since they help members connect with each other on both a personal and professional level. Vista Cova’s whitepaper, Strategic Frameworks: The Future of Strategic Planning , explores how association executives are working with strategic plans in the post-COVID environment.
To begin 2014, we are featuring a new MCI whitepaper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Have you ever wondered how your association’s brand is perceived specifically by the international community?
If your association needs help bridging the staffing gap or creating effective, engagingcommunication plans, outsourcing content management could be a viable, cost-friendly option. By creating value for associations, outsourcing creates value for members & contributes to greater memberengagement.
Let member insight steer thought leadership content. Because your members are true industry experts, begin generating content based on individual member interactions and larger survey results. Elevate the member experience to attract non-members. Non-members will remark, ‘you’re saying what I’m feeling.
Every department plays a crucial role throughout the engagement and renewal process, because the member sits at the center of all our inter-departmental efforts. How does memberengagement and renewal infuse the particular work of each department, and what does each team’s specific contribution to the member journey look like?
Download “Why MemberEngagement No Longer Means Face-to-Face. It includes permission to continue to communicate with them (how they prefer to be contacted). A lead magnet is a valuable freebie that you are willing to exchange for an email address and permission to communicate with the downloader.
It’s a win-win strategy that, when executed well, creates a positive feedback loop— happy members become advocates, attracting even more new members. Impact on Membership Growth and Retention Incentives don’t just help bring in new members—they can also play a critical role in keeping existing membersengaged and satisfied.
Two weeks ago, at ASAE’s Marketing, Membership & Communications Conference , I was struck by an afternoon session led by Sherry Marts, president and CEO of S*Marts Consulting LLC, and Elizabeth Engel, CAE, CEO and chief strategist for Spark Consulting LLC. That seems pretty straightforward, but what does it look like in practice?
A new way of thinking could entirely reverse your association’s perspective on the relationships fueling memberengagement. Go back into your memory and recall a time you were truly, actively engaged with something—a work project, a hobby, whatever it may be. Plus: How well do you speak emoji?
Amazon’s persistence in driving users to “Try Prime” is a lead associations ought to follow and just one of many highlights from this week’s ASAE Marketing, Membership & Communications Conference. The trick is to start with a big content resource, she says—an in-depth article, whitepaper, e-book, etc.—and
As technology becomes more affordable, organizations are harnessing “big data” to improve memberengagement. Data presents a tremendous opportunity to make better decisions,” says Elizabeth Engel, CAE, CEO and chief strategist of Spark Consulting and coauthor of a forthcoming whitepaper on using data to inform decision-making.
Each year, associations work hard to host memorable events and offer educational courses to keep their membersengaged and invested in the community. The more data you have, the better your team can plan and create engaging programs such as events, conferences, and educational courses. Marketing and communication options.
4 Increase memberengagement with your social media tools by providing hands on training and support at your annual meeting. New additions to plans are content marketing strategies and incorporating social throughout your entire organization – see Spredfast whitepaper on that topic. via the Bostrom Corporation.
D2L describes how to design and implement an effective online learning strategy , including its vision and purpose, necessary resources and expertise, success criteria, communication plan, and assessment. Chief Communications Officer/Owner at CQbd Tue 2/4 at 12 p.m. Social media for associations. 1 CAE credit. More info/register.
How do you attract sponsors, exhibitors, and advertisers, and maintain their engagement and loyalty when you’re up against a wide range of competing alternatives? Many of them admit to not having documented plans for memberengagement, young professional recruitment, and lapsed member reengagement—that’s a good place to start.
The weekly list of free educational events and resources for the association community… “The most important decision you will ever make is to be in a good mood.” Discover the secrets behind top-performing advocacy campaigns and learn how to leverage this data to optimize your grassroots communication strategies. AI for associations.
The weekly list of free educational events and resources for the association community…. New memberengagement. The 2022 New MemberEngagement Study from Amanda Kaiser at Kaiser Insights and Dynamic Benchmarking includes survey data on how associations of different sizes handle new memberengagement.
Community-driven learning, like online cohort programs, meets both those member expectations. In this success kit from Nimble AMS, you get four resources: two half-hourish webinar recordings about AI for associations and two whitepapers, one an introduction to AI for associations and one on developing an AI strategy.
Your weekly list of free webinars and events for the association community… Earlier this week, I finally read the new whitepaper from Elizabeth Engel and Sherry Marts, Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion. Don’t be fooled, this is not a wonky paper. 1 CMP credit. 1 CMP credit.
More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Legacy communication channels still have a seat at the table. 2015. ** 11%.
Remembering that 80% will not be active members, 20% will be active participants and 10% will take on leadership roles. It is incumbent upon any association to first provide value to its membership and then to communicate that value to the members on an ongoing basis. WhitePaper. (4). younger members. (4).
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