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And the more you’re able to understand member behavior, the better able you are to create an experience that meets their needs. Let’s break down several scenarios to show how data analytics can help improve the memberexperience.
Memberexperience is the combination of all the interactions your members have with your organizationfrom the onboarding process to the way members access their benefits. Understandably, this impacts how members feel about your association. Why Create a Holistic MemberExperience?
Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. Only a few have integrated AI into their operations, primarily in marketing and communications. Gen Z and events. More info/register. Fri 2/21 at 1 p.m.
Dr. Seuss Association survey. MGIs 2025 Membership Marketing Benchmarking Survey is closing next Friday. I use data from MGIs survey report more than any other research in our space. For the 17 th edition of the survey, they’ve added questions on AI, workforce development, and generational changes. 1 CAE credit.
Based on their survey findings, theyve divided Gen Z into three groups, each with their own beliefs and desires: Neo-Traditionalists, Fluid Pragmatists, and Internet-Age Explorers. Hear about the themes for 2025, such as navigating AI strategy, the impact of data management, enabling member engagement, and understanding technology debt.
Gain actionable insights on the current status of your association’s events when you conduct routine surveys. With surveys, you’ll discover areas where your events are performing well and areas where you’ll need to improve. You’ll also learn how you can enhance the attendee and memberexperience.
Excitement, pride, gratitude—all of these emotions can stem from a positive memberexperience! So how do you improve your memberexperience? Memberexperience describes how people view, feel about, and engage with your organization’s brand. But first… Why Does MemberExperience Matter?
Drawing on insights from our recent.orgSource Digital Trends Survey , well explore how associations can move beyond resilience to embrace growth by focusing on five key pillars: strategy, culture, technology, data, and member engagement. Despite this, our survey shows only a small percentage of associations use analytics effectively.
As we approach the end of 2024, our latest.orgSource Digital Trends Survey has shed light on the forces shaping the association landscape. The insights from our survey offer a roadmap for aligning strategy, culture, and technology to stay resilient and agile in a rapidly changing environment.
When it comes to memberexperience, your association is similar. What your members feel, think, and gain from your association can affect their involvement. If their experience is positive, that strong relationship can support your membership renewals and even lead to people championing your organization.
Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities. Use Webinars to Communicate. Onboard New Members. We're doing weekly events, all about fostering deeper connections between you and your members.
When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. Effective communication is all about managing expectations. Use member data to strengthen communication. Kim Lear, Keynote Speaker, #HLSF18.
Impexium and Jeff De Cagna of Foresight First invite you to participate in The Future of Association Boards (FAB) Survey , our community’s first comprehensive tracking survey of board composition, practices and performance. Hear about the key criteria for creating content that retains members. 1 CAE credit.
Associations, how can you help member employers? Snack pack How to ensure your association’s communications cut through the inbox clutter. Sarah Sain, CAE, Naylor Association Solutions The power of personalized member engagement: why its critical for associations and how to get started.| More info/register. 1 CAE credit.
Their post covers the importance of member-centric digital content, repurposing content, experimenting with formats and channels, and measuring ROI. Membersurveys. Candace Vanderpoel at McKinley Advisors explains what low response rates on membersurveys mean and how to improve them. Content strategy.
Our 2024 Digital Trends Survey reveals that organizations that integrate these elements are better positioned to navigate uncertainty and seize opportunities in an era of transformation. Yet, our survey shows that many organizations lack a formalized approach to tackle todays challenges and prepare for tomorrow.
When you’ve got your members gathered a t your in-person events, whether it’s an annual event or something smaller, collect all the data you can. Online Community. If you have an online community, this is a great place to get to know your members. With the right tweaks, you can give your members the value they want.
Somebody at the TSA figured out how to transform a potentially terrifying experience for little kids into an adventure of intrigue and excitement. What bits of your memberexperience feel like drudgery for members? Perhaps we could find the little shifts that flip the experience into something great.
Whether its more straightforward things like content creation – having ChatGPT write a blog post for you – or assistance with optimizing events and the memberexperience, theres hope that associations can save time and deliver on the value proposition like never before.
The weekly list of free educational events and resources for the association community… Workforce trends. This survey will help them assess inclusivity, equity, and overall well-being in our field. Find out about the magic question that provides information re alignment, sentiment, and communication opportunities. Paska, Ph.D.,
It’s time to deliver the experiencemembers have come to expect. Your association might want to provide a personalized memberexperience, but are you actually doing it? Chances are that your association wants to provide a personalized memberexperience. Collect and use member data.
Creating a clear communication plan to detail the shift in offerings and address potential member concerns is a necessary strategy in navigating change. . Continue reading to learn how to develop a communication plan and effectively announce pricing changes at your association. . Add more value to the memberexperience.
If your answers lean toward Yes, No, and Shut Up, then you might like (need) Impexium’s advice on event survey questions that hold attendees’ interest and provide you with useful data. They save time and when done well, can truly enhance the memberexperience. Do you use all the data you collect? Mobile engagement strategy.
Technology is the backbone of operational efficiency, data-driven insights, and personalized memberexperiences. Associations must go beyond basic interactions to deliver seamless, value-driven experiences at every touchpoint. Are we engaging members throughout their journey, from onboarding to renewal?
A powerful AMS helps your organization streamline its internal processes so that your leadership and staff can focus on the memberexperience. Engaged members will renew their contracts and recruit colleagues who help your organization grow and support your mission. Learn more about the ROI of a smarter AMS».
Great – you’re halfway to member growth. ability to communicate?member member value.?How How are you communicating your member value? Have you updated how you’re communicating your member value since last year? Here are two tips to communicatingmember value: Beware of the laundry list.
YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, new member onboarding, online communities, and online career centers. More info/register (ASAE members only). Small-staff membership marketing. Content curation.
Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. And even when measured, it can be tricky to know how to use engagement scores to improve memberexperience and operational results.
Analyze Member Engagement: Use surveys or focus groups to assess how well youre meeting member needs and expectations. These initiatives should address challenges, build on strengths, and enhance the memberexperience. Assess your organizations readiness for excellence with our Future-Ready Survey.
The weekly list of free educational events and resources for the association community…. Association membercommunications. Interested in grading your association communications? Presenters: Genevieve Borello (Moderator), CAE, Senior Manager, Member Engagement, ACTFL. – Facilit8me: Community of Practice.
In our work with associations, we’ve learned a few things that great associations incorporate into their day-to-day world to deliver a great memberexperience. Here are five of them: Consider the member point of view. Your members’ needs and expectations are always changing. Personalize the memberexperience.
Take Your Silent Auction to the Next Level: Raise More Money, Free Up Staff Time and Create an Unforgettable MemberExperience. The superman of silent auctions is going to lead a conversation alongside a few of his clients about how they revolutionized the silent auction experience. Fri 1/28 at 1 p.m. Tue 2/1 at 12 p.m.
Memberexperience. For their 2024 State of Associations MemberExperience (MX) report , Forj surveyed over 1000 association members about membership expectations and experiences. How Well Do You Know Your Members? Challenge your understanding of your association’s members.
This leads to better communication, and over time, a more organized set up so you won’t be overwhelmed by where to go for the data you need in the moment. If you’re asking members to fill out a survey, provide an incentive for them. Be creative in how you collect your data. And of course, make it easy!
The weekly list of free educational events and resources for the association community… Virtual association survey. Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Crisis Communications Expert Adele Cehrs. 1 CAE credit.
Is your association looking for ways to boost your ties with Gen Z members? At times, it may seem like younger members are speaking a different language but strengthening your communication with Gen Z professionals ensures a future of member engagement and retention. . Create engaging content. Ask for their feedback.
Membership survey. Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. The survey closes next week so don’t delay. Marketing, membership and communications awards. Marketing, membership and communications awards.
But how can you ensure your organization chooses the right association management software (AMS) to enhance your staff and memberexperience? About 50% of associations surveyed say their IT budget will increase over the next year. Here are four ways to foster effective communication with your IT leaders: 1.
When our organizations are guided by end-user feedback, we’re more effective, we create more satisfied members and customers, and ideally, we increase our revenue. With Ideation , we’ve made getting this type of feedback a reality in your online community. But first, let’s get into how Community Ideation works.
Many traditional roles are evolving, and staff members need to expand their skillsets to keep up with the new demands. In our 2024 Digital Trends Survey , we found that while most associations understand the importance of technology, only 25% of respondents rated their staff’s digital literacy as “very good” or “excellent.”
Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The 2024 survey is now open. Please help our community by taking the time to participate or forwarding it to a colleague on your association’s membership team. .
Check out what James Young at Product Community has to say about building and using a community engagement funnel. Member app. Unlike social media, a mobile app serves as a centralized communication channel for your members. Bulletin describes how a member app enhances and fosters member engagement.
The weekly list of free educational events and resources for the association community… Because I’m away most of next week at the Non-Dues-A-Palooza conference, Association Brain Food isn’t publishing next Friday, September 8. AI pulse survey. Engagement means different things for different members. Membership budget.
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