Optimist Consulting

MAY 22, 2014

I know from working with my clients on membership change projects that there are two essential elements to any change process that affect members: Ensuring you use a long-term communications campaign that is consistent. Taking your members along with you. Talking to members. Communications Membership'

Project 100

Project Marketing Committee Proposal 100

Association Success

MAY 28, 2019

To provide context on what considerations we made in our rebrand, we want to point out a few factors that went into our decision: Member Research. In 2016, SMPS engaged a research firm to identify perspectives, opinions, needs, and desires of our members. The new SMPS brand voice is bold, focused, and motivating.

Survey 113

Survey Social Media Member Research Marketing 113

Smooth The Path

AUGUST 30, 2016

This is great advice but it is awfully hard to do when we don’t know our members’ why. For every action (or inaction) members (and non-members) take there is a why. As established organizations, knowing our member’s why helps us develop and communicate our why.

Las Vegas 79

Las Vegas Member Insights Member Research Survey 79

Associations Now

AUGUST 28, 2023

That’s according to Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report , which surveyed 800 participating associations. Focus on Recruitment New members play an important role in increasing membership counts. We know members are finding value from the reported 85 percent renewal rates,” Rossell said. “We

Report 98

Report Recruitment Recruiting Innovation 98

Reid All About it

AUGUST 30, 2024

This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, questioning the value of credentials, diversity, and changing workforce roles. Trends survey. 7-day communications challenge.

Video 213

Video Content Revenue Strategy 213

Reid All About it

JULY 9, 2021

. – Member Engagement in 2021: How Associations are Navigating Engagement in the Post-Pandemic Environment. The pandemic has reshaped every aspect of our lives: how we do business, how we communicate, and how, when and where we interact with each other as human beings. Walk a mile in your member’s shoes. CAE credit.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Fonteva

FEBRUARY 9, 2021

Here are our top tips from an HR consultant: Invest in a comprehensive management solution Communicate consistently and valuably Offer ample learning opportunities Provide tools for members to engage with each other. Members should be able to self-edit their profiles to avoid inaccuracies. Email marketing and communication.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

GrowthZone

JUNE 28, 2017

Test your message externally with member research (via a survey or focus groups): Have trends shifted? Have your member’s biggest worries or needs changed? How satisfied are members with the services that you say you do well – that your VP is based on? Melynn Sight is the President of nSight Marketing.

Survey 60

Survey Tools Examples Member Research 60

Smooth The Path

FEBRUARY 9, 2017

Members don’t take the time to understand their benefits. Those chapter leaders are not communicating well with new members. There are so many situations that pit association staff against members. Hearing member’s stories is such a valuable thing, but these stories can be tricky to hear.

Survey 60

Survey Project Conference Content 60

Membership Marketing

JULY 11, 2024

So, the issue for associations is how to find ways to better understand and communicate their value. Our data suggest that many associations turn to market research to address this challenge. Our data show that 38% of associations conduct member research annually, and 29% conduct member research at an even greater frequency.

Report 40

Report Marketing Member Research Innovation 40

Sequence Consulting

JANUARY 14, 2025

Reading Time: 4 minutes By: Karin Tracy Simple member engagement strategies such as sending monthly email newsletters and promoting an annual conference still have their place in association management practices. Members will feel understood, and their perceived value of your offerings will grow. Work with experts.

Member Engagement 72

Member Engagement Tips Recruiting Recruitment 72