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Learn how to create high-quality text, image, video, and other content through hands-on time in class. Video marketing. VideoRequest describes how associations use videos to increase brand awareness, engage volunteers, promote events, and raise funds. Crafting newsletters that people want to read. Good humans.
He’s convinced there are more effective ways to gauge audience needs, target and communicate messages, and deliver your association’s value proposition. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!).
Today I’m sharing the fourth video in our new series from the Communications Coaching Program for Executive Directors (we call it the CoCoa Club for short.). When we recently asked several hundred executive directors which communications channel they most wanted to get right and master, the answer was email newsletters.
This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Communicate. Explore the trends and technologies your association can better monetize and/or innovate with so you can more effectively educate and communicate with your members, constituents, and the public. Communicate.
Build Transparency : Reassure members by openly communicating the measures youre taking to protect their information, building trust and confidence. Segment and Tailor Content : Offer targeted content to different member segments, such as career-level newsletters or interest-specific resources, to boost engagement.
Associations often rely on newsletters to share news with their members, but how do you know if they’re effective? One communication expert discusses ways to retool your newsletter to better engage readers. Newsletters are often an integral part of an association’s communication toolbelt.
. – Documentary-Style Storytelling (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! Tue 11/12 at 11 a.m. More info/register. More info/register. .
As a writer and professional communicator, nothing (O.K., well, not very much) is more frustrating than people who can’t communicate. But seriously…communication is a hard gig for most companies, especially with the advent of social media. Communication is everywhere. Without content, communication efforts are null.
We recently presented a new webinar on modern nonprofit email newsletter designs. If you missed it, All-Access Pass holders can watch the recording in our private community. We looked at more than a decade of nonprofit email newsletter designs and compared those to best practices today, which was very eye-opening for many participants.
Every now and then, a fundraising consultant will write a post essentially saying that all nonprofit communications and marketing should be driven by fundraising goals and staff, with a few limited exceptions, like media relations and general branding. And those programs and services all need communications and marketing support.
This week we have Instagram ad tips, metrics for video and social, and bad arguments against Community-Centric Fundraising. Vu Le shares Common Arguments Used against Community-Centric Fundraising, and Why They Don’t Hold Water. Learn How Video Email Affects Your Audience (and More Content Examples). Register Now.
So, you get to work and land on one text-heavy website and another website with a prominent video that describes a nonprofit’s work, mission, and impact. HubSpot’s recent research helps to answer this question: branded video content is the most memorable. What are nonprofit explainer videos? Get to know your audience.
During a crisis situation, timely communication and reacting in the present are essential for associations. WHEN BUILDING A CRISIS COMMUNICATIONS WEB PAGE: Focus on the User Experience. Media Statements (video or text). Newsletter or RSS Subscription Option. There’s time for that later. Relevant third-party links.
Find out How to Supercharge Your Email Marketing with Video. Twitter’s Adding a New ‘Subscribe’ Button to Newsletter Creator Profiles. Communications Director Mentoring Program. We just opened registration for the next session of our Mentoring Program for Nonprofit Communications Directors.
7-day communications challenge. Gather Voices invites you to participate in their free 7-Day VideoCommunications Challenge starting Tuesday, September 3. You’ll receive a daily email with a learning tip and an assignment to make a video. But it doesn’t have to be this way. 1 CAE credit. More info/register.
Damien Johnson was a member of our Communications Director Mentoring Program and shared this great idea on using video for internal communications. I was hired into the position of Communications & Public Relations Coordinator, a newly created position within the organization. How would we record these videos?
A couple of weeks ago, I shared some tips from other nonprofit communicators on how to communicate internally at your organization as well as other resources on getting people to meet deadlines and the best communications apps to use. Today I am sharing the internal newsletter used by Community Partners in LA.
I love telling stories because they communicate who I am, what I do, and how I relate to others. Does your member communication convey who your association is, what you do and how it relates to members? However, stories aren’t just told in writing but in pictures, podcasts, animated movies, and videos. About The Author.
This week we have how generations use social, video conference tips, how to tell a story, Google news, and more. Since it’s looking like we may all be Zooming a bit longer, follow these 15 Smart Video Conferencing Etiquette Tips. Social Media and Newsletter Ideas for August 2021. Catch Up on Our Content from This Week….
Watch this video to learn about the six new communications calendars I’ve created for you as part of our brand-new training, Creating a 12-Month Community Engagement and Fundraising Plan. The sample calendars tell you when to send direct mail and email appeals, and direct mail and email newsletters, by quarter and month.
September 10: How Your Nonprofit Should Communicate to a Divided America with Peter Panepento and Nicki Faircloth. Budget-Friendly Webinar] Learn how to listen thoughtfully and communicate effectively with supporters who span the political and social spectrum. Registration for this webinar is $20 or FREE with an All-Access Pass.
The award recognizes excellence in operations, member services, and community leadership. Award of Excellence Winners ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations.
We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.
In last week’s newsletter, Kivi asked our subscribers to share what hobbies you have picked up as the pandemic wears on. We got so many fantastic responses, we are switching gears from our Day in the Life of a Nonprofit Communicator series to a new mini-series: Hobbies of Nonprofit Communicators. What have you been up to?
. – AI Advice for Associations (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! Membership Mondays More info/register. More info/register. Wed 2/14 at 1 p.m.
She shares comments from a video of ‘90s high school kids hanging out. The video is captioned, “Phones? Mariana Fernandes at Animalz shares her team’s favorite content marketing blogs, newsletters and podcasts. Host: UST Education Speaker: Leona Dalavai Scott, President, JEP Marketing Communications LLC Tue 4/30 at 11 a.m.
Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Meaningful Engagement: Communicating with Your Members in Troubled Times. Josh Spector ). Dreading a winter lockdown?
In previous posts, we’ve shared the most common marketing and communications goals , strategies , and objectives for nonprofits. Tactics include both communications channels like email, PR and social media, as well as specific types of content like storytelling or infographics. Email newsletters with multiple articles.
Alright, let’s talk about the king of content – video! According to our 2023 Nonprofit Communications Trends Report , nearly all nonprofits (95%) now create some type of video content. Video marketing is now more important to nonprofits than ever. And rightly so. That’s certainly not a small number.
This week we have terrifying tales of cookies being destroyed, frighteningly helpful tips from Twitter on using video and scary stories nonprofits can tell around a campfire if you dare! Twitter Shares Video Creation and Inspiration Tips [Infographic]. Newsletter Ideas for November 2021. Catch Up on Our Content from this Week….
A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. Community manager survey. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. More info/register. every Monday.
Recently, our CEO (Bill Stover) and CTO (Hutch Craig) were featured in a video as part of the St. Never assume that just because it was in your most recent newsletter that everyone knows about it. Ideas to help you engage, empower and retain members. Playing to Your Strengths: Friday Fix. Pete Stories for the St.
Associations have a tendency to use language and abbreviations that are only meaningful to them internally without realizing the public won’t understand their system of communication. Utilize your association’s newsletters and social media to promote your online learning opportunities. Start your own newsletter!
Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Danielle Gates is the communications assistant for the marketing and communications department at RedRover. Day in the Life Nonprofit Communications' Danielle Gates.
Earlier today, we presented a new webinar on the big social media trends that are most important for nonprofit communicators to see and embrace. Video or Flipbook Content (Carousels and Stories) as the Primary Format. Across all social media (not just nonprofits), the most engaging type of content is short-form video.
This week we have some insight into the Facebook Ad boycott, Instagram and script writing for video tips, and what to do when you don’t feel motivated anymore. A great video starts with a great script. A great video starts with a great script. Learn the 3 Secrets to Writing Better Video and Audio Scripts [Examples].
I know you’ve heard it, “Video is the next big thing” and “Video converts”… Marketers hear this all day long, and it’s true. Videos are a great way to reach your audience and resonate on a personal level. Video can be a scary thing, especially if you’re the one in it.
You’ve already scrolled through your Instagram feed three times and consumed over an hour of TikTok videos. As a nonprofit marketing or communications specialist, you may have noticed a rising tide of digital fatigue among your supporters when it comes to your organization’s online outreach efforts. . What is this affliction?
by Anna Helhoski, NerdWallet (hat tip to the Leading Learning newsletter ) Why does the West not defiantly express solidarity with the women of Iraq, Afghanistan, or any nation that stands by while women are abused by religious extremists? Learn how to conduct a communication audit and what to do with the results. More info/register.
Construct a communication plan to engage members. These tips will help you engage your members with a fulfilling virtual experience that not only gives back to the community, but also grows their engagement within your association. Construct a communication plan to engage members. Use virtual tools to encourage participation.
This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Leverage Your Communication Style for Success in the Hybrid Work World. By identifying your preferred communication style and understanding others’, you will have more productive relationships. Host: Fridays@4.
Big Brains are interesting, leading thinkers in any area of study that connects in some way to the work of nonprofit communications professionals. Sign up for their newsletter on their website. Challenging urgency in your communications. Challenging urgency in your communications. A Cool Kid.
Before sharing that viral video or meme, use the Beginners Guide to Social Media Fact-Checking [Infographic]. NPCOMMLIFE Social Media and Newsletter Ideas for August 2020 When You Can’t Get Info Out of Coworkers Hot Topics in August: Crisis Communications and More Effective Marketing. Can Clickbait Be Used for Good?
Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. 5 Key Tactics for Financial Communications to Your Board.
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