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Social Media Roundup: The NYPD’s Social Media Crossfire

Associations Now

A big-city police department’s kerfuffle reminds us that, depending on the topic and the audience, social media campaigns can sometimes do more harm than good. The New York Police Department’s social media campaign was meant to draw positive attention, but it didn’t turn out that way. link] via @digiday.

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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

This can be through external backlinks, social media and business directory listings. For Amerlux, a lighting manufacturer in Oakland, New Jersey, we built a media relations campaign to generate more sales leads for its interior and exterior products. Off-page SEO utilizes digital tactics externally for the brand.

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Linking Results To Key Performance Indicators Is Like Hooking Up A Big TV

Beth Kanter

I really like the 7 steps of measurement for their simple elegance and how they can be used to measure social media or anything for that matter. For others, this is a new way of thinking about a communications strategy which is why it took some work. I’ve even used the framework to measure trainings I have delivered!

Oakland 28
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111 Intriguing Chats for 2011

ChatterBachs

As many of you know, the priority of engaging and connecting is a big one for me- a soapbox- if you will, and I don’t understand those who simply look at social media as a way to promote their agenda, products, and/or services. cagedether - Daryl Pereira; San Francisco; Web and Social Media Manager at IBM.