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Those days are long gone, but the pressrelease has replaced these announcements. A well-crafted pressrelease proclaims the value of your upcoming event, helping you promote the occasion and even attract attendees and media attention. What is an Event PressRelease? Headline Start with your headline.
Peterson, Tenenbaum Law Group PLLC Are pressreleases still relevant? Gain tips and tools to become more strategic, think more strategically and, even more importantly, communicate strategically. Alternative Venues for Small Groups Learn how to find alternative venues and what to consider during the site-selection process.
We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.
Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Nichols is the senior director of marketing and communications for GuideStar , a nonprofit that powers philanthropy and is widely considered the leading source of nonprofit information.
Hosts: crisis communications expert Adele Gambardella and Chip Massey *All events are online at Eastern Daylight Time unless otherwise noted. A simple, efficient campaign educates members on how to effectively utilize the community, ensuring they get value out of using it. Fri 6/7 at 4 p.m. 1 CAE credit. More info/register.
Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Then it’s on to writing two pressreleases. Then I geographically personalize a pressrelease and send to the media. Kirschenbaum. Day in the Life'
This advice applies whether you’re writing reports, blog posts, or pressreleases – anything that requires planning and reviews from others. Take charge of the review process. In the WOBS Writing Survey of 547 business writers, only 32% agreed that their process for collecting and combining feedback worked well.
Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Kim works in communications at Alliance San Diego , but hopes it leads to a recurring role in Doctor Who, or Lost Girl. Day in the Life Nonprofit Communications'
And finally, for those of you processing a lot of different emotions (so all of us) find out How to Power Pivot Now! (6 May 19: Relevant PressReleases: How to Get Attention in a Crowded News Cycle with Antionette Kerr. Communications Director Mentoring Program. 6 Steps Inside!). Catch Up on Our Content from the Week….
A subject line that communicates value and urgency will get people to open, while a CTA that encourages action will bring in registrations. Keep people informed about your planning process and exciting updates. You will also want to produce pressreleases. This might include free passes or access to exclusive interviews.
Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Tell us what you do in a typical day as a nonprofit communications pro. – Meet with site visitor for museum assessment program – precursor to accreditation process.
Start by searching their site for testimonials, case studies, pressreleases, or newsletter signups. Inquire about goals, frustrations, processes, limitations; look for examples, and most importantly, always come back to “Why?” Or at least better understand their motivations?
Your nonprofit faces long odds whenever it sends a pressrelease to a reporter or editor. Even under the best of circumstances, your release is competing with dozens of other releases and story ideas to earn that journalist’s attention.
The intent of crisis communications is to strategically restore and preserve an organization’s reputation. Even though it might not be a “fun” process to write a plan, it is crucial if you want to be ready to mitigate an issue. To begin your communication planning, start here: Build the team. Learn from mistakes.
Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); Blog or pressrelease? Lunch provided. 1 CAE credit. Location: Rosemont IL.
Now it’s time for Mixed Links… We’re closing our 2019 Nonprofit Communications Trends Survey TODAY. Please take the survey so we can get the best data for our Trends Report which will be released in January. Lila Turbin lays out a better writing process for strategic planning. Get Your All-Access Pass Now.
Folders can keep your inbox more organized, but they can slow you down when you’re looking for specific communications. To save time, he recommends setting aside five to eight minutes every hour to check your inbox. Cut down on folders. Search is one fix. Another is email/to-do list integrations,” Plummer says. Clear out your inbox.
We’re back with a new Nonprofit Communications Confidential ! ” She doesn’t know the process of my work so it takes a while to explain what I am doing and why I have to use that much time. ” I get frustrated by the idea that I’m this communications wizard who can do all things quickly and easily.
Get ahead of this by building a media kit that includes your latest pressreleases, boilerplate language, high-resolution images, and organization overviews.Combine this with a regularly updated media list that tracks your favorite reporters, journalists, and outlets.
Gone are the days when we could communicate at our potential audiences. We can no longer rely solely on news releases, stories about donations and annual galas, or announcements about our work. Last month on this blog, I challenged nonprofit communicators to stop approaching media relations like they did in 2007.
As a result, the Independent Educational Consultants Association was able to use communications savvy to step up for its members, offering advice on dealing with current client concerns and speaking to national media to explain that legitimate college consultants don’t break the law. Our communications department—that is one person.”.
So it has built a strategic communication platform to define USTMA as a trusted voice and thought leader and to convey the tire industry’s commitment to safety, innovation, economic value, and environmental stewardship, she said. “A USTMA also wants to communicate the industry’s contribution to the U.S. billion to the economy.
They also give your new customers a reason to join the community. Your online community shouldn’t just be a series of pressreleases posted the day before the world knows about them. Use the community as a way to communicate with your most loyal users or customers. Step #5) Share Your Personality.
Do you have a process to keep them engaged? If your communication highlights your organization’s expertise, people will believe it. In addition to the content discussed in prior posts, you can leverage tools like webinars (online seminars and presentations) and public relations activities like pressreleases or media outreach.
Okay, perhaps this is not exactly how association communication awards presentations really go down. However, the recognition and pride that communications awards bring to associations are no less than Oscar-worthy. There are many awards contests for which association communications are eligible.
How to Write Faster: Tips for Nonprofit Communicators. Everywhere you look on your to-do list is something new that you need to write, whether for direct mail or email, newsletters, your website, social media, pressreleases, advertising, proposals. How to streamline the review the review process if others are slowing you down.
Last month Reggie Henry, CIO of ASAE, recounted a story about an exchange with a University of Maryland student in which the student explained that younger people aren’t communicating by email anymore, but almost exclusively through social networks. MU: Relationships are formed when there is two-way communication.
Now that I’m on the outside [with AWWA], I understand what the regulatory interests and concerns are from utilities and how to best communicate those to the EPA insiders. GTM: Communications reports to me, so communicating externally and internally is important when talking policy and changes desired.
On the bright side, media distrust can have an incredibly positive impact on the tenor of association communications. One 2017 CIF states, “Members must be prepared to modify their internal structure and sales process to meet the demands of multi-generational buyers and new purchasing trends.”. Liz Richards, Chief Executive Officer.
A board matrix can be a powerful tool to point the selection process in positive directions. Feature new directors prominently throughout your social media platforms and send pressreleases to their local publications and news outlets. Cultivate Diversity. Don’t limit announcements to your website or a newsletter.
Did you answer "never really come right out and say it in an obtuse two-page pressrelease " ? My focus here is not on the potential merits of the policy change, but on how it was communicated. Despite the case you can make for it, the decision is not going to be popular with many. How would you share it? Transparency.
Host a conference call where staff can explain rules and process regarding the awards program and previous award recipients describe their entry process. To further emphasize and explain the process, set-up a conference call with the recipients to review the items and encourage their use. . ► August. (3). ► July. (4).
SEO is a process in which a website engages digital elements on and off page to increase search engine results pages (SERPs) for targeted keywords that are associated with a specific brand. For example, we begin the process by positioning our clients as helpful experts who share their expertise with their target audiences.
Her insight into their rebranding research process left us with the strong impression that their new tagline of “moving professionals forward” is much more than a platitude; but a promise to members. Is our name and messaging across all communications consistent and in step with what the organization stands for and delivers to its members?’
This is especially true for smaller nonprofits that have limited resources for communications. To help with the process, my Nonprofit Marketing Guide colleague Antionette Kerr and I have created an easy guide for making sure your strategy has the proper ingredients. appeared first on Kivi's Nonprofit Communications Blog.
If you’re like most nonprofit communicators, your go-to move is to send a pressrelease to the media whenever your organization announces something new. To get on their schedules (and to ensure that you’re not wasting your own time), begin the process of setting up your tour at least 3-4 weeks ahead of time.
For many nonprofits, events that were expected to bring in fundraising dollars have been cancelled and internal processes have undergone drastic changes to adhere to social distancing guidelines – all while staff, volunteers, and clients are grappling with the difficulties of the “new normal”. . Communicate with your donors. .
In one of his first moves as chairman of the Federal Communications Commission, Tom Wheeler has asked CTIA: The Wireless Association to come up with a voluntary plan to allow for the unlocking of phones. If not, he says, the agency may be forced to step in. When it comes to phone unlocking, the gauntlet has been thrown down.
Although we already had processes in place to gather much of this information automatically, we still had to build, test, and refine queries to pull and deliver the data to the special issue page. Our communications lead was developing messaging. We had to identify the data we had on COVID-19 funding and where we had it.
From marketing and communications to member engagement and community work, chapters can extend an organization’s mission on a local level. Atkins, MOAA president and CEO, said in a pressrelease. To allow for more accurate, objective scoring, MMFI created a numerical scale to measure each program’s success.
Here’s how associations can apply them to their own hiring processes. Drawing on some of Randstad Technologies’ recently released IT workforce trends , Rebecca Achurch, CAE, CEO of Achurch Consulting, offers some advice to associations on what skills and personality traits to look for in new IT hires. Cybersecurity awareness.
. “We needed to create a renewed, reenergized, and resounding focus on making our organization the best in the business by creating the highest level of customer experience, both on the meetings and conventions side and for our leisure travelers, too,” said Jones in a pressrelease. Listener-in-chief.
“This effort will focus on driving valuable contributions to the patent process and to patent quality, strengthening a process that is vital to innovation and economic growth,” the fact sheet states. Crowdsourcing efforts, legal help: The administration also announced a handful of new executive actions.
“We made these changes because we think they’ll make using the site easier and more fun — but also because it’s our priority to continually evolve We the People toward the needs and aspirations of its community,” Goldman wrote in a pressrelease published on Medium. 50 People on a Voice Call. W5HvrgMLXE.
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